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What if Rolls-Royce Had a Car in Every Conceivable Segment?

What if Rolls-Royce Had a Car in Every Conceivable Segment?

Every niche and every segment gets Rolled on

For years and years, Rolls-Royce never really needed to branch out or experiment all that much. And why would it? With a long resumé of creating some of the most-respected high-end luxury sedans in the world, anything else would seem out of place. Welp, we’re heading into 2019 now, and things are getting kinda weird - Lamborghini made an SUV, the world’s quickest passenger car to 60 mph is an EV, and Apple might build a self-driving transportation pod. With that in mind, the old guard might need to step out of its comfort zone, as evidenced by efforts like the Rolls-Royce Cullinan. But what if Rolls-Royce really went off the deep end? To find out, Compare the Market drew up a set of renderings that placed the Spirit of Ecstasy in a variety of unexpected places.

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2016 Rolls-Royce Vision Next 100

2016 Rolls-Royce Vision Next 100

The company’s wildest concept car yet

The Rolls-Royce Vision Next 100 is a concept car the British brand built as part of BMW’s 100 anniversary celebration in 2016. It is part of a four-model lineup that includes show cars from BMW and the other two companies under German ownership — Mini and BMW Motorrad. Unveiled at an event at London’s Roundhouse, the Vision Next 100 is a preview of things to come and Rolls-Royce’s wildest concept car design yet.

Codenamed 103EX, the Vision Next 100 also represents the completion of the first phase of Rolls-Royce’s renaissance under BMW ownership. The British firm was purchased by the Munich-based company in 1998 and renamed Rolls-Royce Motor Cars. Under the BMW Group, Rolls-Royce developed the already iconic Phantom and Ghost, and is preparing to launch its first-ever SUV, currently known as the Cullinan.

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque,” said Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

Much like the BMW and Mini Vision Next 100 show cars, Rolls-Royce’s concept isn’t intended for production. Although some styling cues and technology will be implemented at some point, the Vision Next 100 is largely a design exercise and a glimpse into what cars may offer in the very distant future.

Update 06/20/2016: We’ve created a new video to highlight the best features of the Rolls-Royce Vision Next 100 aka 103EX. Click play to watch it!

Continue reading to learn more about the Rolls-Royce Vision Next 100.

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