BMW’s New Trademark Could Point to The Next One-Off Rolls-Royce Model
Rolls-Royce appears to have another one-off model in its sights after parent company BMW filed a trademark for the name “Boat Tail” with the European Union Intellectual Property Office (EUIPO). Rolls-Royce’s long history of building coach-built models is well-established. It hasn’t done a lot of it in recent years, but it did drop quite the surprise last year when it unveiled the Sweptail, a one-off creation that took four years to create. Don’t look now because It’s unclear what Bimmer’s reasons are for filing the trademark, but it likely has something to do with Rolls-Royce.
Rolls-Royce Isn’t Rushing To Develop Autonomous Driving Tech Because It’s Been Using it For Years
Rolls-Royce may have succumbed to the growing demand of SUVs all over the world, but don’t expect the British luxury brand to do the same with semi-autonomous driving technology. Rolls has no interest in joining that race because, in its mind, most people who own Rolls-Royce models don’t even drive them. They have chauffeurs that drive the cars for them.
Spec your own Rolls-Royce Cullinan in the fanciest online configurator ever!
The Rolls-Royce Cullinan finally arrived in May 2018 after many years of teasers and speculation to take its place at the top of the SUV market as the most expensive and luxurious hauler ever created. Priced from a whopping $325,000, the Cullinan is probably selling like hotcakes for a really expensive vehicle. The SUV can now be configured on the company’s official website, and the online experience is just as bespoke as the Cullinan itself.
And even though most of us can’t afford one, we can at least configure the Cullinan of our dreams until we can actually place an order.
Rolls-Royce Thinks its Customers Are Too Good for Semi-Autonomous Technology
According to Rolls-Royce, all of its customers have Chauffeurs, and when you cater to the one-percent, there’s no room for semi-autonomous technology. It’s not for Rolls-Royce customers. At least not until it’s truly effortless and then it’ll be ripe enough for the typical Rolls-Royce client. While the statement above makes Rolls sound about as stuck up as the people it builds cars for, its reasoning does have some merit. The fact is that for customers that do have Chauffeurs (I’m definitely not saying all do, but a good portion surely do) it wouldn’t make sense to pay your very own Alfred to sit around and do nothing, waiting for an instance where he’ll have to take over.
Comparison: 2018 Bentley Bentayga vs 2019 Rolls-Royce Cullinan
Premium SUVs have been around for quite some time now. Many claim that the first luxury hauler arrived in 1984 as the Jeep Grand Wagoneer, but the modern era began in 1999 when BMW introduced the X5. In 2016, Bentley reshaped the segment with the Bentayga, the first full-blown luxury SUV that gathered fine upholstery, state-of-the-art tech, fancy features, and high-performance under one roof. At the time of its launch, it was the quickest, fastest, and the most expensive SUV. Two years have passed and Rolls-Royce delivered its first people hauler, just like it promised a few years back. It’s called the Cullinan, and although it’s not faster than the Bentayga, it’s definitely the more expensive choice.
While the premium segment is packed with SUVs from European, American, and Japanese automakers, the range-topping luxury market is still very small. With no other products around, Bentley and Rolls-Royce are the only firms fighting for supremacy here. The Cullinan and the Bentayga will go against each other for the richest, most pretentious customers out there for years to come. Who will win? It’s hard to predict at this point, but we set up a thorough comparison for the most luxurious SUVs ever built as of 2018.
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Xtomi Ponders How the Rolls-Royce Cullinan Could Evolve with Six Renderings
The Rolls-Royce Cullinan has some people drooling and some people criticizing. Well, be prepared to drool and criticize even more as our friend Xtomi has decided to render the Cullinan in five different body styles that range from a shooting brake to a coupe, to a pickup. That’s right folks, an actual Cullinan pickup truck. So, with that said, we’re going to pick each design apart a bit and decide whether or not Rolls should actually considering making any of these body styles.
Last week I wrote a big rant about how the BMW M5 with the Competition Package is an abomination. I take that back. The new Rolls-Royce Cullinan is the supreme abomination. A luxurious, boxy abomination on wheels. And the perfect example of how to be lazy in the design process. Okay, I’m not taking that back actually, I still think that the M5 Competition Package is a useless piece of junk, and you should buy a proper sports car instead, but the Cullinan is my all-time favorite automotive abomination. Until Boeing builds an airplane-shaped SUV that is!
Love It Or Leave It - The Rolls-Royce Cullinan
It’s been three years since Rolls-Royce revealed its plans to join the SUV bandwagon and the British luxury hauler is finally here. It’s big, powerful and loaded to the gills with luxury features and state-of-the-art technology. It’s also incredibly familiar, as Rolls-Royce didn’t spend too much time redesigning the Phantom’s styling cues for the SUV. The Cullinan has already sparked heated debates, rapidly falling in the "love it or hate it" category. Where do we stand in this discussion? Find out from our senior editors below.
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2019 Rolls-Royce Cullinan
The luxury SUV bug has bitten its share of automakers in recent years. Up to now, Rolls-Royce has been an exception, but come 2018 and the British automaker launched its very own people hauler. Better late than never, Rolls-Royce. News of Rolls’ interest in developing a luxury SUV came to light in 2015, when Rolls-Royce was already working on a brand-new platform for the Phantom sedan. As expected, the SUV is based on the same underpinnings and shares many styling cues and features with the luxury four-door.
Although Rolls-Royce has no history with SUVs, the company cited vehicles from the past which have been successful in events such as the Scottish Reliability Trials and the Alpine Trials, and had the ability to carry their owners "over challenging terrain with absolute reliability and comfort" in Australia, India, and other parts of the world. On top of being Rolls-Royce’s first-ever SUV, the Cullinan also introduces many new technologies to the brand, including all-wheel drive, an off-road driving mode, and a suspension that actively extends the dampers to keep every wheel on the ground in rough terrain. The SUV’s true purpose is to challenge the Bentley Bentayga, but how does the Cullinan compare to its British rival? Let’s find out in the review below.
Continue reading to learn more about the Rolls-Royce Cullinan.
The Rolls-Royce Cullinan is Here, and It’s Going to Slaughter the Bentley Bentayga
Rolls-Royce has, technically, shown up late to the party with the Cullinan. After all, the Bentley Bentayga, it’s one true competitor, has been out for a while. But time has been kind to Rolls-Royce, and the brand used that time wisely. To put it simply, the Cullinan is going to murder the Bentayga in every way, shape, and form. First, it does look like a Phantom up front, and the interior, at least in part, shares a lot of common DNA too. But, it’s the little things that really set it apart.
Watch the Rolls-Royce Cullinan Debut Live Right Here!!!
The Rolls-Royce Cullinan, a high-riding SUV based excessively on the Phantom is set to make its debut in just a few moments time. If you haven’t kept up with the news, we’ve already seen it in all its glory thanks to some leaked images, but the live debut is set to be something special. We’ve embedded the live stream below for you to watch, so take a look and let us know what you think after the show!
Leaked Images Show that the Rolls-Royce Cullinan Doesn’t Far Fall From the Phantom Tree
The Rolls-Royce Cullinan is set to debut in less than 24 hours and, wouldn’t you know it, some images have leaked showing off, well, damn near everything. First, it is an all-out SUV so you won’t be as disappointed as you were over the Maybach Ultimate Luxury “SUV.” Right away, though, it’s pretty damn easy to tell that the Cullinan is based on and very closely related to the Rolls-Royce Phantom. How related you ask? Well, the nose is practically identical sans a few minor stylistic changes here and there. Looking at it head-on, it’s hard to tell it’s not a Phantom on jacked up suspension.
But, once you see the side view, you know it’s a true SUV. Hell, it’s even got a tailgate with that cool but uncomfortable looking picnic setup. The roof features a large moonroof, but it’s not large enough for rear passengers to enjoy but it does have suicide doors it seems, so it’s got that going for it. Other exterior highlights include an aggressive beltline with huge, chrome window trim in the rear and a functional stance that shows it means business from a luxury perspective.
What’s more important right now is the interior and, if these leaked images are legit, we’re getting a good look at what’s happening inside. Much like the nose, you’ll find a lot of Phantom cues inside as well. And, by “a lot” I mean A LOT. The dash is nearly identical with the exception of a little dip in the top of the dash above the flip-out infotainment system. There’s plenty of wood and leather around of course, but it features very similar HVAC vents, door trim panels, center console, and center stack. It even has the same three-gauge instrument cluster. Oddly, the leaked images show something that’s quite luxurious but maybe even a little rugged too based on the rim of the steering wheel, for example. In the rear, you find the same style of center console and the same door-trim panels as well.
Truth be told, it looks like Rolls too the Phantom, put it on stilts, and gave it a taller roof. It’s not necessarily a bad combination as you can’t really get much better than this, but it could be knocked off as a bit lazy. After all, Rolls could have taken the time to give the Cullinan a different look in comparison to the Phantom on which it is based.
What is the Cheapest Rolls-Royce?
While you might’ve heard the story about the $65,000 Rolls-Royce Phantom VI that was, supposedly, the cheapest modern Rolls-Royce up for grabs in the US, no new car built by Rolls-Royce Motor Cars in Goodwood, West Sussex, United Kingdom, is cheap. After all, we’re talking about sizeable sedans, coupes, and SUVs built using the finest materials inside and out. However, even in Rolls-Royce’s lineup, there’s quite a gap between the cheapest and the most expensive model. The one that’s the least expensive is the Rolls-Royce Wraith, the two-door version of the Ghost, that comes with a $320,500 sticker price. The company’s only SUV is only slightly pricier with an MSRP of $325,000.
What is the Sportiest Rolls-Royce?
Back in the day, Rolls-Royce flat out refused to offer performance figures, arguing that a Rolls-Royce is built to transport its passengers immersed in an atmosphere of complete luxury and serenity and top speed or acceleration aren’t part of the equation. However, since 2003, Rolls-Royce has been reestablished as a wholly-owned subsidiary of BMW and, as such, the latest Rollers are sportier than ever. No longer will you find ’satisfactory’ written next to the official manufacturer-reported top speed. As such, we can tell you that the sportiest Rolls-Royce is the Wraith. In its most potent version, called ’Black Badge’, the Wraith’s 6.6-liter, twin-turbocharged V-12 puts out 623 horsepower at 5,600 rpm and 642 pound-feet of torque between 1,700 and 4,500 rpm. Despite weighing in at over 5,300 pounds, the Wraith goes from naught to 60 mph in 4.4 seconds on its way to an electronically limited top speed of 155 mph.
What is the Most Popular Rolls-Royce?
In 2018, Rolls-Royce sold a record 4,107 vehicles worldwide and one-third of them call North America home, making the US the country where Rolls-Royce sells most cars. The new-for-2018 Phantom was among the most popular models last year, quoted as being the "growth driver" by the company’s CEO, although it wasn’t the model that sold the most. This year, however, the Cullinan will most certainly be the growth driver and the best-selling model as orders have been going through the roof for the boxy, full-size SUV with the order backlog having reached the third quarter of 2019 already by early January.
What is the Most Expensive Rolls-Royce?
The most expensive Rolls-Royce before you add the myriad of taxes and you step into the wonderful but costly world of personalization, is the $492,425 Rolls-Royce Phantom EWB (extended wheelbase) model. The EWB is a whole $74,600 more expensive than the standard Phantom which, in itself, is a whopping $71,525 more expensive than the third priciest car in Rolls-Royce’s range, the Dawn Convertible. To put it into perspective, a brand-new 2019 Mercedes-Benz C-Class filled to the brim with options costs exactly $74,600 while a luxury full-size SUV (with fewer options) such as Audi’s Q8 comes in at just $71,400.
What is the Fastest Rolls-Royce?
Following the German gentleman’s agreement, all of Rolls-Royce’s current models are electronically limited to a top speed of 155 mph. That means there’s no ’fastest’ Rolls-Royce as all go as fast. Having said that, the Wraith is probably the fastest of the lot without the limiter as it features the most powerful engine and it’s smaller than the four-door sedans in the British automaker’s roaster. While there’s no official word on this, there’s no reason why the Wraith couldn’t approach or even surpass 170 mph without the limiter in place.
Are Rolls-Royce Cars Reliable?
As a part of BMW and the most expensive brand under the BMW umbrella, Rolls-Royce cars are generally very reliable despite their unique underpinnings and engines that are not shared, for the most part, with other BMW products. However, build quality is high and, thanks to the aluminum shells, your Roller is protected from rust. However, owning and maintaining a Rolls-Royce is expensive and this means that if you don’t afford to maintain it properly, problems will appear over time as these are cars that pack an impressive amount of technology in them, many electrical systems, many computers, all that can fail if the car is not taken care of properly. J.D. Power has not rated any Rolls-Royce models at the time of writing.