The new Saab 9-5 Sedan marks an all-new era for Saab. It is not only the first model revealed after the Swedish brand went under Koenigsegg’s ownership, but it also comes with a new design, inspired by both Aero X and Saab heritage. The all-new Saab 9-5 Sedan will make its world debut at the Frankfurt Motor Show with sales to start later in model year 2010.

For the new 9-5 sedan, the front is inspired by the Aero-X Concept of a deep grille flanked with curving, ice-block headlamp units. The entire glasshouse is presented as a ‘wraparound’ mono graphic, the disguised windshield and side pillars giving the cabin Saab’s signature cockpit look. Squint slightly and the proportions of the windshield and roof become reminiscent of the classic 900 model.

The car comes with a variety of engine options with the base model having a 1.6-lite engine that can produce up to 180 hp. On the other end of the spectrum, is a 9-5 that comes with a 2.8-liter turbo V6 engine that puts out approximately 300 hp. While engines may differ depending on which version of the car you get, all 9-5 sedans do come with the same six-speed tranny in either stick-shift or semi-automatic.

The interior comes with all the neat trinkets – including a Harman Kardon surround sound audio system that can be configured and controlled through the touch screen display - that befit a car of this stature.

Updated 04/21/2010: Saab today announced the US prices for the new 9-5 sedan set to arrive in U.S. dealer showrooms in July. The 2.8-liter V6 turbo version is priced at $49,990, while for the 2.0-liter turbo variant customers will have to pay less than $40,000 (this version will be added at a later date). The new 9-5 will be offered with: leather-appointed seats and steering wheel, power front seats with memory settings for the driver’s seat and mirrors, automatic dual-zone air conditioning, a cooled glove box, front and rear interior reading lamps, and 12V outlets in the front console and trunk.

UPDATE 06/03/2010: Check out the new commercial released by Saab for the 2010 9-5 by clicking on the picture above.

UPDATE 06/10/2010: Here’s the next commercial in a series of commercials made to show customers the capabilities and active features of the brand’s new flagship sedan. Check out the next commercial after the jump.

Press release after the jump.

Press release

Making its public debut at next month’s IAA in Frankfurt, the all new Saab 9-5 sedan announced today signals the start of a new era for the Saab brand. Sleek, sophisticated and unmistakably Saab, it combines stand-out looks with advanced technologies and will bring a fresh alternative choice to the premium sedan segment when sales start later in model year 2010.

2010 Saab 9-5
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The clean, sculpted shape embraces the purity of Scandinavian design and its dramatic wraparound window graphic echoes Saab’s aviation heritage. With frontal styling inspired by the award-winning Aero X concept car and a muscular, low-slung stance, the new 9-5 heralds the introduction of a bold, more expressive design language.

The array of high-tech features on offer includes: an aircraft-like head-up information display (Pilot HUD); adaptive lighting (Bi-Xenon Smart Beam); adaptive cruise control; Saab DriveSense adaptive chassis with real-time damping control; keyless entry and starting; tri-zone air conditioning; dynamic parking assistance and Saab XWD with a rear eLSD, the industry-leading all-wheel-drive system.

The all-turbo powertrain line-up starts at 1.6 liters and carries forward Saab’s rightsizing engine strategy, which focuses on responsible performance through the development of highly efficient and relatively small four cylinder turbo engines. There is a choice of three fuels - gasoline, diesel and E85 bioethanol – and with diesel power, the new 9-5 offers CO2 emissions as low as 139 g/km.

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“This car is the start of a new era for our brand,” says Jan Åke Jonsson, Saab Automobile’s Managing Director. “We have created an advanced and very distinctive product by leveraging the power of our roots in key areas, such as progressive Scandinavian design, sporty driving and responsible performance. The new 9-5 delivers in all these respects, as will every future product from Saab.”

Scandinavian Design

Forward-looking design that doesn’t ignore where it’s coming from - that sums up the visual appeal of the all-new Saab 9-5 sedan. “We are giving a fresh, very modern expression to some of our classic brand design cues,” says Simon Padian, Saab Brand Design Chief. “We have taken visual themes in our recent concept cars, such as the Aero X, which are inspired by Scandinavian design and our brand’s aircraft heritage.”

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The face of the new 9-5 is defined by a deep grille flanked with curving, ice-block headlamp units. The entire glasshouse is presented as a ‘wraparound’ mono graphic, the disguised windshield and side pillars giving the cabin Saab’s signature cockpit look. Squint slightly, and the proportions of the windshield and roof become reminiscent of the classic 900 model.

Viewed from any angle, the all new 9-5 cuts a strong and powerful stance. The ‘organic sculpture’ of the low-slung body blends clean, uncluttered lines with natural, curvaceous shapes. Brand design cues are evident in the ‘hockey stick’ belt-line, the strong rear C-pillars and the fuselage-smooth surfacing of the bodywork. The large Saab logo embossed in the center of the grille characterizes the more assertive, self-confident design language.

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The car’s dynamic character is emphasized by a falling roof-line that culminates in sweeping rear pillars which buttress a slightly recessed rear screen. Latent energy is conveyed by fenders that are subtly pulled out to melt into the wheels. Below that smooth, flat rear deck, a full-width, ice-block rear light bar wraps into signature lighting.

The new 9-5’s overall proportions stretch the traditional three-box sedan silhouette, while avoiding the fastback cliché of a four-door coupé look.

Driver-focused cabin

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Inside the spacious cabin, simple forms define its architecture and echo the design purity of the exterior. Compared to its predecessor, legroom and shoulder width are increased both front and rear. The choice of materials, the fit and finish and the tactile quality of the controls all reflect the new 9-5’s premium appeal.

The driver-focused cockpit is traditional Saab, while its execution is all new. The deep center console sweeps up at a shallow angle around the driver into the main instrument display, which is topped by a neat ventilation zone. Deeply recessed main dials include a rolling ‘altimeter’ speed read-out, a reference to Saab’s aviation heritage from the Aero X concept. Driver displays, including the optional head-up display (Pilot HUD) in the windshield, are predominantly illuminated in signature Saab green and have a crisp, floating appearance. The car’s ignition, now a start/stop button, remains between the front seats, next to the gear shift.

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Infotainment choices include a top-of-the-line harman/kardon surround sound audio system and an 8-inch touchscreen navigation system with hard disk storage for map data and 10 GB of jukebox-style music files. A large center console provides stowage and connections for several portable devices through USB and Aux ports alongside a 12V power outlet.

Rear passengers can access their own audio or watch a DVD. The rear seat entertainment unit in the back of the center console accommodates audio controls and fold-out viewing screens are installed in the front seat-backs. Wired and wireless headphones are provided for listening and viewing. The rear seat entertainment unit also includes twin air vents and an independent temperature control for the rear cabin, in addition to the dual zone air conditioning up front.

On the road

An array of chassis technologies is focused on delivering a sporty, rewarding driving experience that belies the 9-5’s size. Saab XWD, the industry-leading all-wheel-drive system already available on the Saab 9-3, is offered with the 2.0-liter gasoline, BioPower and 2.8 V6 turbo engines. Available throughout the range is adaptive chassis control with driver settings selection through Saab DriveSense, Bi-Xenon Smart Beam adaptive lighting and intelligent cruise control. Two different suspension layouts are factory-fitted according to engine power and both are available with a sport chassis setting.

2010 Saab 9-5
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Saab has some 30 years experience in turbocharging engines and the all-turbo powertrain line-up in the new 9-5 further develops its rightsizing engine strategy. At launch, the four cylinder choice comprises a 160 hp, 2.0-liter turbo diesel with CO2 emissions of just 139 gm/km and a 2.0-liter gasoline turbo developing 220 hp. A top-of-the-line 2.8 V6 turbo, generating 300 hp and 400 Nm of torque, is offered exclusively with Saab XWD.

Shortly after launch, a small, 1.6-liter gasoline turbo with 180 hp will be introduced, together with a 2.0-liter BioPower E85-capable engine. All transmissions will be six-speed.

New era

Defined and equipped by Saab as its top-of-the-line contender in the premium sedan segment, the new 9-5 is the most technically advanced car ever produced by the company. It will be built at Saab’s home plant in Trollhättan, where it has been engineered and chiefly developed.

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Available in Linear, Vector or Aero specification, the all new 9-5 heralds the start of a new era for Saab. Scandinavian simplicity was never this advanced!

Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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Show Comments


  (727) posted on 12.27.2011

As the heart of the car, I was expecting for a good styling for the center console! And aside from the cool rear deck, the interior looks like a cheap Honda Civic!

  (530) posted on 08.8.2011

I agree. This is definitely not that car that you can categorize as an elegant vehicle. There’s nothing stunning on the detailing of the car. The interior was impressive aside from the center console.

  (474) posted on 08.8.2011

Well, I really don’t like the styling of the car for it doesn’t offer much detail plus the speed performance is not that great. I would love to see a powerful version for this car.

  (501) posted on 07.13.2011

I’m glad to see this car in the US market. I was expecting that the Saab 9-5 have a lower emission since it was required in the US regulation. Aside from its sporty look, the high technology that can be found in the car is impressive as well.

  (238) posted on 06.22.2011

@suzet001, Guess you are wrong, they haven’t killed yet the production of this model for I have seen a newer version just recently. And I think its current look seems better and lovely compare to this version.

  (394) posted on 06.22.2011

I really can’t believe that Saab have allowed the Chinese to copy their sound so unreliable. I simply love the fresher look of their car and great engine as well!

  (474) posted on 03.4.2011

Oh, and go see what $50,000 buys you in a BMW before you knock this new Saab.

Not saying the Saab is better, but if it has similar performance and features, you can’t really expect it to be much cheaper.

  (692) posted on 03.3.2011

As far as the 9-5, I like the car now even though it is outdated. The turbo four is at least true to the Saab heritage. A facelift might stretch the platform for a few more years. But if I was buying, my money would be on the 9-3 Aero.

  (592) posted on 03.2.2011

I feel bad for Saab and Saab fans. GM is going to end up destroying it. They have already bastardized the brand with the 9-2X (a good car in its own right, but not a Saab) and the 9-7X (do they think anyone is really that stupid?)
The interior materials could be better, but not bad & certainly acceptable at $42k. I saw a
YouTube of one in another market and it had a glossy piano black plastic on the center console
rather than the pretty bland plastic on the US market version... It looked much nicer, to me. If
I were to get this car I would probably try to find that part and have it installed to dress up
the interior.

  (743) posted on 01.30.2011

The all-new Saab 9-5 Sedan will make its world debut at the Frankfurt Motor Show with sales to start later in model year 2010.

  (613) posted on 12.5.2010

The radio and HVAC controls are laid out in a pattern that seems as if it could have been imagined only by aliens plotting to carve up an Iowa cornfield

  (386) posted on 05.11.2010

I love this car because it has the array of high-tech features inside including a head-up information display. I think this car is a perfect choice.

  (340) posted on 04.25.2010

The interior carries along the current theme of aeronautical-inspired instrument panels with a triple pod gauge intersecting the veins of the HVAC system. Also, I think the gloss black and leather is used throughout for an upmarket.

  (428) posted on 04.22.2010

Looks decent and elegant Why do this saab need a HUD? Analog speedometer is already installed in dash?

  (612) posted on 04.22.2010

Love the look of this car. Looks modern, tough and purposeful stance with just about the right amount of sporty and SAAB retro touches such as the dark A ar which evokes the SAAB 90’s windshield.

  (708) posted on 01.26.2010

Saab is already being sold to Spyker, sure quite comfy and sweet ride, better looking than the Camry and Accord.

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