Back in 2006, Saab brought out the Aero-X, a concept considered a piece of art at that time. Now, five years later, Saab has one-upped that concept with the launch of the new Phoenix Concept at the Geneva Motor Show. This concept previews the design language of the next generation of Saab cars.
For those of you who are unfamiliar with the Saab history, you should know that the "Ursaab" name says a lot. It was Saab’s first model to be launched on the market and the Phoenix takes its inspiration from it as a play on the rising of the Phoenix. We’re thinking that if the future of Saab looks anything like this, then they will truly rise from the ashes, just like the Phoenix bird did.
"The PhoeniX establishes a new reference point for the future of Saab product design," says Jason Castriota, Saab Automobile’s Executive Design Director. "It symbolizes a renaissance of the innovative spirit and passion that drove Saab to build its first car. We’re now taking the visual DNA forward with what we call ‘aeromotional’ design, adding emotion, power and fluidity. This design aesthetic will shape and differentiate future models in the Saab portfolio."
Hit the jump to read more about the Saab PhoeniX concept.