Even if the current Saturn Aura had an imposing launch in 2006, sales were much under expectations. Next generation was supposed to be launched in mid 2009 as a 2010 model and built on the Epsilon II platform. The European version of the future Saturn Aura is the newly launched Opel Insignia. It seems that GM has second thoughts about the launch of the future Aura and decided to put the project on hold.
According to GM Inside News, the company didn’t come with an explanation on why such a decision was made, considering it’s pretty odd to come with such a change so close to the product’s launch.
Earlier this week, TopSpeed.com was graciously invited by GM to attend a press event on their famous Detroit test track ’Milford Proving Ground’. In the morning, we completed the safe driving program and test drove several GM vehicles. Later on, we met up for dinner with several other car bloggers and GM’s general manager, Edward J. Peper. Below are the highlights of the event.
They are two versions of the same car.
One is losing ground in the market while the other is gaining.
That is the situation with the Pontiac Solstice and the Saturn Sky, and the answer may be nothing more complicated than the public image of the brands.
Solstice sales are down 19% in the first half of this year. On the other hand, dealers are scrambling to get the Sky, GM has only a month’s supply in stock, and customers are having to wait to get one.
Not to be misleading, the (...)