Scion’s vice president Andrew Gilleland says, “Scion is known for doing things differently, and maybe even being a little weird." The brand’s crossover concept, unveiled at the 2015 Los Angeles Auto Show, is a perfect illustration of this philosophy. The Scion C-HR is a wild and stylish vehicle, communicating equal parts capability and performance. And here’s the twist: this funky little vehicle isn’t a sports coupe, it’s a crossover.
You may have seen the C-HR before. This car started life as a design concept, and was shown as the Toyota C-HR "design study" in 2014 at the Paris Motor Show. It also surfaced in Frankfurt and was discussed at the Tokyo Motor Show. The C-HR has had a few refinements since then and now it’s resurfaced with the green light to become Scion’s first crossover, and sooner than the wild sheetmetal might have you believe.
The brand has gone back and forth on whether it will produce a crossover, with public statements both positive and negative over the past six months. The speculation’s over now: the C-HR is going into production in 2016 and Scion may show off the final version as early as the 2016 Geneva Motor Show in March. The radical styling and compact all-wheel drive platform will put it into competition with the Nissan Juke, Honda HR-V, Mazda CX-3 and Mitsubishi Outlander Sport, among others.
Updated 11/20/2015: We added a series of new images taken during the concept’s official unveiling at the 2015 Los Angeles Auto Show.
Continue reading to learn more about the 2015 Scion C-HR Concept.
The Scion brand has slipped away from the cutting edge in recent years, and Toyota’s planning a significant product push in the next 12 months to rejuvenate the lineup with fresh ideas and fresh sheet metal. Despite rumors, however, don’t look for a crossover from the youthful brand. Scion’s willing to think outside the box, but it isn’t ready to go there.
As Scion’s sales have slowed and the product line has aged, there’s been some question as to whether the brand has lost its way. Introduced in 2002 as a hipper, younger alternative to the average Toyota, Scion quickly became a major contributor to the revolution in the subcompact market. Small, efficient cars didn’t have to be cheap-looking or boring, Scion opined, and the rest of the industry followed suit. These days the average entry-level car isn’t a ride that you buy just because you can’t afford anything else, but can be an entertaining and classy extension of your personality.
Scion helped to create this climate, but then the revolution seemed to pass it by. Ford, Honda, Mini, Fiat and even Kia and Hyundai became the go-to cars for the automotive hipsters that Scion was hoping to attract. Toyota’s keen to reverse this slide, and to that end unveiled the first of several all-new models at the New York Auto Show.
Continue reading for the full story.
We know that snowboarders are the kind of free-spirited people that enjoy the simple thrills of life, but even they would probably rather be caught dead than ride this piece of work of a Scion.
As with many cars that are headed to the SEMA Auto Show, some are there to impress and some are there to, well, "attract attention." Guess which category we think this Scion xB belongs in?
To be fair, Scion claims that the xB Numeric is a car that has been "re-created, re-invigorated, and re-developed in such a unique manner." To that, you’ll find no qualms from us.
Among the many eye-popping features of this very interesting ride begins with a 686 Breathable Fabric Wrap, a roof that was inspired by a Bern protective carbon fiber helmet, complete with the company’s patented brim technology and ’frameless’ windows that took its design cues from Dragon’s APX frameless goggle, offering a full peripheral view inside the car. Other exterior modifications include a new 686 Vader Vent Mesh Grille and set of 18" Motegi Rally Wheels wrapped in New Balance Wet Race Tires.
Inside the Scion xB Numeric, it gets a little more interesting. The first item of note are the new Sparco race seats that were inspired from Union team snowboard bindings. The car also has visual racing mirrors from GoPro, custom built time gauges from Vestal watches, heated floormats from Freewaters sandals, a heating and cooling system from BOA technologies, radar technology from Recco Rescue Systems, a comprehensive audio set-up courtesy of Skullcandy, and Spin Imaging’s interior vehicle wrap technology, which was responsible for successfully wrapping the xB Numeric, complete with laser-welded seams, stitched panels, mesh venting, and even a waterproof zipper.
The attendance of SR Auto Group’s Scion xB "Project Anarchy" to the 2011 SEMA Auto Show was guaranteed after the tuning company won the 2011 Scion Canadian Tuning Challenge.
And if you have a car that comes packed with so many modifications, then it becomes pretty obvious why this car was sent to SEMA. Exterior enhancements abound and SR Auto Group didn’t waste any space in modifying the xB. Tho begin with, the crossover was given a Military Grey paint finish. Then, there are bumper and headlight conversions from OEM, a carbon fiber hood, trunk, and spoiler from Seibon, racing lips (front and rear) and side skirts from Molded A/T, a Monarch Puddle Lamp System, an Alumina Xenon HID system, and a new set of 19" matte-brushed, aluminum face, chrome lip Modulare Bespokre M23 wheels wrapped in Nitto tires.
Meanwhile, the Project Anarchy’s interior was also given a comprehensive overhaul, highlighted by a Reventon-inspired suede seat inserts, leather seat bolsters, and tri-stitched door panel inserts. There’s also a gloss black interior trim, a TRD Racing carbon fiber shift knob, white ambient interior lights, and Blue LED foot well lights. The completely modified interior also received a Kenwood audio system with speakers and a 12" subwoofer, courtesy of Hertz, as well as a Kenwood amplifier and a 32" LED television on the rear end of the car.
Updated 11/09/2011: Check the picture gallery to see new images of the Scion xB "Project Anarchy" by SR Auto Group from the SEMA Show.