When Toyota founded the Scion brand in the U.S. in 2002, it promised affordable vehicles and short product cycles that would appeal to Millennials. But while Scion cars continue to be among the most affordable in North America, product cycles weren’t exactly as promised until 2015, when the Japanese launched two new cars, the 2016 Scion iA and the 2016 Scion iM. For 2016, Scion decided that the tC also needs an update.
There’s good news and bad news here. The good side of the story is that this new update comes only two years since the second-generation tC received its facelift. This can only mean Scion is concerned about keeping its product fresh, an example many automakers should follow. The not not-so-thrilling part is that the 2016 tC is identical to last year’s model on the outside.
The interior is where Scion added some new features, mostly in the convenience department. And it did so while increasing the car’s starting price only slightly, meaning the tC can still brag about its "thrill-to-value" appeal. Find out more about that in the review below.
Continue reading to learn more about the 2016 Scion tC.
The Scion brand has slipped away from the cutting edge in recent years, and Toyota’s planning a significant product push in the next 12 months to rejuvenate the lineup with fresh ideas and fresh sheet metal. Despite rumors, however, don’t look for a crossover from the youthful brand. Scion’s willing to think outside the box, but it isn’t ready to go there.
As Scion’s sales have slowed and the product line has aged, there’s been some question as to whether the brand has lost its way. Introduced in 2002 as a hipper, younger alternative to the average Toyota, Scion quickly became a major contributor to the revolution in the subcompact market. Small, efficient cars didn’t have to be cheap-looking or boring, Scion opined, and the rest of the industry followed suit. These days the average entry-level car isn’t a ride that you buy just because you can’t afford anything else, but can be an entertaining and classy extension of your personality.
Scion helped to create this climate, but then the revolution seemed to pass it by. Ford, Honda, Mini, Fiat and even Kia and Hyundai became the go-to cars for the automotive hipsters that Scion was hoping to attract. Toyota’s keen to reverse this slide, and to that end unveiled the first of several all-new models at the New York Auto Show.
Continue reading for the full story.
We have seen nearly every gimmick under the sun with various automakers, from Saturn and its "No Haggle" pricing — see where that got it — to Volkswagen with its "Sign Then Drive Event." One gimmick that we’ve been waiting for is for when dealerships start renting out their cars for extended test drives or just a weekend trip.
Well, the wait is now over, as Toyota has done just that. From the looks of things, about 85 percent of Toyota and Scion dealers across the U.S. participate in this program and Toyota claims that its rental rates are competitive with local car-rental companies. According to the Toyota Rent a Car website, you can rent cars, trucks, SUVs, Hybrids and even the 2013 RAV4 EV for a day, week or even months. Unfortunately, the 2013 Scion FR-S isn’t on the list of available models, but the almost-as-cool Scion tC is on the list.
So, we can now check brand-new rent-a-buckets off of our wish list, now we are just waiting for all of the dealers to morph into rental showrooms and Internet-based car buying — now that is "no haggle pricing!" Those two will likely never happen, but at the rate that Tesla is changing the car-buying experience, you just never know what will happen.
Your move, Elon Musk...
Click past the jump to read about some of the coolest models that Toyota is renting out under this program
When you hear the name Scion, you probably think about the “stylish” Scion xB. The xB was such a success, with over 60,000 xBs sold in 2007; it outsold its smaller sibling the xA. Apparently, the xA just wasn’t cool enough. That is probably the reason why Scion decided to stop production of the xA back in 2007. However, the xA was quickly replaced with a newer and nicer model- the xD. The 2008 Scion xD was first introduced to the public on February 2007 at the Chicago Auto Show, and production started that same summer. The new xD wants to be fuller, sportier and more playful than the defunct xA, let’s see if that is the case.