One-off ForTwo created to showcase automaker’s new personalization program

God bless Smart. The Daimler-owned automaker has struggled to turn any kind of consistent profits for its parent company in the 23 years that it’s been around so it is reasonable to ask if Daimler would be better off cutting the cord on the beleaguered microcar brand. But that’s a separate topic for another time because this is all about the latest special edition Smart ForTwo that’s designed by fashion stylist Veronika Heilbrunner and worked on by noted Mercedes aftermarket tuner Brabus. It officially goes by the name “Brabus Smart Fortwo by Veronika Heilbrunner” and it was created to showcase the smart Brabus tailor made program and the “seemingly endless possibilities” that the program offers in terms of individualization.

As you can expect, the Brabus Smart Fortwo by Veronika Heilbrunner is filled to the brim with personalized touches from the brilliant design mind of Heilbrunner. It comes with fancy colors, bespoke amenities, and the traditional vanity embellishments that are typical of a personalized car. In other words, the special edition ForTwo is a four-wheeled representation of Heilbrunner that was showcased under smart’s new personalization program with Brabus.

The showpiece ForTwo is a one-off (no surprise there), but owners of the two-door micro car have the opportunity to create an exact replica of the Brabus Smart Fortwo by Veronika Heilbrunner, all thanks to the personalization program and the myriad of options it has in its catalog.

And for what it’s worth, having Heilbrunner serve as the face of the program is a good move by Smart to get people talking about the brand. The German fashion icon is regarded as one of the faces of modern street styling and has proven to have immense influence in the fashion world as the fashion director of online magazine “hey woman!” Vogue even refers to her as the world’s “most influential street style icons.”

Continue after the jump for read more about the Brabus Smart Fortwo by Veronika Heilbrunner.

What makes the Brabus Smart Fortwo By Veronika Heilbrunner special

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Exterior
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When an automaker approaches you free reign on cosmetic designs for one of its models, there’s a good chance that you’re going to take that opportunity and throw whatever reservations you might have out the window. I’d like to imagine that Veronika Heilbrunner had that reaction when he was tapped by smart to design one of its ForTwo models and use it as the face of its new personalization program with Brabus.

To her credit, Heilbrunner didn’t hold back as the street style icon stamped her personality into the personalized ForTwo. One of the most notable features of the car is its “Velvet Blue” paint finish, a color that Heilbrunner herself created to draw up a lot of attention to the ForTwo. On that note, I’d say that smart already got its time’s worth with the German fashion figure. That said, the fancy color finish that supposedly “sparkles in the sunlight” isn’t the only defining feature of this particular ForTwo. It also has a set of wheels finished in “Royal Gold,” yet another color that came from the mind of Heilbrunner. The artist’s creativity is on full display with this one-off Fortwo to the extent that the two predominant colors of the car’s body have since been added by smart itself into the color catalog of its tailor made program. Talk about having the right kind of influence.

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Exterior
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2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Exterior
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One of the most notable features of the car is its “Velvet Blue” paint finish, a color that Heilbrunner herself created to draw up a lot of attention to the ForTwo.

As fancy as the exterior of the Brabus Smart Fortwo by Veronika Heilbrunner, the car’s interior is likewise teeming with cool new features and options from the personalization program. The whole cabin was dressed up in black leather while a tailor-made ruby red glass cap was added to create a nice contrast to the black leather surface. Contrast red stitching is also included in the one-off showcase Fortwo, which you can find in a number of different places, including the head restraint on the driver’s seat where Heilbrunner’s initials are embroidered.

I have to say, the final product is impressive. The Brabus Smart Fortwo by Veronika Heilbrunner is the kind of smart compact car that I wouldn’t mind to get seen in. At the very least, it’s not as bombastic as some of the past celebrity-styled ForTwo models we’ve seen before.

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Interior
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2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Interior
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2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Interior
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The car’s interior is likewise teeming with cool new features and options from the personalization program. The whole cabin was dressed up in black leather while a tailor-made ruby red glass cap was added to create a nice contrast to the black leather surface.

Remember the Smart ForJeremy that was designed by another fashion icon, Jeremy Scott, back in 2013? I remember loving that special edition Fortwo because it featured Scott’s iconic “wings” design, but time and taste sure have ways of evolving opinions. I look at the ForJeremy now and I cringe at the audaciousness of having those wings on an actual car, let alone one that’s already inherently cartoonish like the ForTwo.

2013 Smart ForJeremy High Resolution Exterior
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Note: photo of the Smart ForJeremy.

Another collaboration that Smart embarked on was with Zadig & Voltaire. For those who aren’t familiar with the brand, Zadie & Voltaire is a French urban fashion label (notice the trend here) that was tapped to create its own special edition ForTwo back in 2013. That particular special edition model came with a black finish, a silver motif trim, and mirror caps that were offered with splashes of colorful options. Inside, Zadie & Voltaire’s work largely revolved around black and anthracite leather, as well as embossed patterns and yellow stitching.

2013 Smart ForTwo by Zadig & Voltaire Exterior
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Note: photo of the Smart ForTwo by Zadig & Voltaire.

Unlike those previous special editions, the Brabus Smart Fortwo by Veronika Heilbrunner isn’t going to be sold as a special edition version. It’s one-off status is intact, although as was mentioned earlier, it’s features are available through the smart Brabus personalization program. That means that if somebody loves what Heilbrunner did to the Fortwo, they can get the exact same features on their cars. That or they can go on a completely different direction and personalise their cars the way they see fit. Either way, those possibilities are now available through the personalization program.

Press Release

Veronika Heilbrunner is presenting her individual smart fortwo | BRABUS tailor made during Mercedes-Benz Fashion Week Berlin under the motto "Reveal the Iconic You!". The collaboration between smart and the internationally renowned stylist demonstrates the seemingly endless possibilities that the smart BRABUS tailor made programme offers customers when it comes to individualisation. Everyone can create their own personal smart. The two-seater styled by Veronika Heilbrunner will be on show at Berlin’s Appel Design Gallery between 17 and 19 January 2017, along with premium fashion photography and a behind-the-scenes video. For the exterior paintwork the street style icon created the shade "velvet blue", which makes the sporty smart fortwo sparkle in the sunlight. The coordinating rims are in "royal gold". Both colours have been added to the latest tailor made programme colour catalogue. The interior is dominated by black leather. A contrasting, tailor-made ruby red glass cap gleams on the gear knob. And the head restraint on the driver’s seat is embroidered with the stylist’s initials.

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"A smart is the perfect car for the city and, as such, the perfect vehicle for expressing urban individuality. That’s what we want to show with this project. We have always found innovative ways of highlighting the creativity of the urban lifestyle car and the wide range of design possibilities the smart offers," state Dr Denise Heinermann-Bieler and Carolin Güthenke, Senior Managers Marketing Communication and Brand Management smart.

Veronika Heilbrunner went on a journey to gather inspiration for her individually styled smart, speaking to creatives and designers about materials, colours and production options. This gave her a better idea of the possibilities that smart BRABUS tailor made offers. Over the course of several months, her highly personal smart fortwo | BRABUS tailor made gradually began to take shape.

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Exterior
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"It was an inspiring experience for me, designing a car rather than fashion. I wanted to experiment with colours and materials to create something very personal," stated Veronika Heilbrunner. "As individual as I am, and as creative as fashion – the smart fortwo | BRABUS tailor made by Veronika Heilbrunner reflects my ideal of perfect individualisation."

Although the car is a one-off, customers will be able to create an almost identical replica for their own private use with the aid of the smart BRABUS tailor made programme.

The internationally renowned fashion photographer Sabrina Theissen captured the process of creating the smart fortwo | BRABUS tailor made by Veronika Heilbrunner in an impressive series of images. These photographs, along with the vehicle itself and a film featuring behind-the-scenes details and interviews with Veronika Heilbrunner form part of the MADE exhibition at the Appel Design Gallery in Berlin-Mitte. The exhibition will be open from 12 noon until 6 pm on 18 and 19 January during Mercedes-Benz Fashion Week Berlin. Anyone who is interested will also be able to admire the exhibits via smart’s (international) channels on the social web.

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Innovative Lifestyle Configurator on Instagram

Those looking for inspiration for their own creation will also find the smart fortwo | BRABUS tailor made by Veronika Heilbrunner at http://www.smart.com/, in the section detailing the individualisation programme.

The individualisation programme is also being highlighted on Instagram: a Lifestyle Configurator allows users to answer questions on their personal lifestyle and find out how their own smart BRABUS tailor made could look. The answers to the questions are hidden behind the images from a diverse range of Instagram channels, providing a fun way for users to hone in on their personal smart | BRABUS tailor made model.

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Interior
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The style icon Veronika Heilbrunner

Veronika Heilbrunner is a stylist and fashion director of the online magazine "hey woman!". Born in Munich, she currently lives in Berlin and, according to Vogue.com, is among the world’s most influential street style icons. Her unmistakable, sporty and romantic looks have inspired fans and earned her followers in the fashion scene around the globe.

2017 Brabus Smart Fortwo By Veronika Heilbrunner High Resolution Exterior
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The smart BRABUS tailor made individualisation programme

Individualisation is one of smart’s great strengths and, as a result, smart BRABUS tailor made, launched in 2010 and established worldwide, has proven a success. The smart BRABUS tailor made models are "tailor made" in the truest sense of the word. They are individually customised by hand, using high-quality materials, and there are virtually no limits to the customers’ creativity. The smart BRABUS tailor made programme is all about urban individuality, helping turn the smart into a personal one-off.

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