Speculative

Here at TopSpeed, we do things a bit differently. When we cover a new vehicle, we like to document and report the entire process, from conceptualization to final production model. So when we hear a rumor, we bring it to you. When a company exec makes a speculative comment, we bring it to you, even if we have to read between the lines. When a concept comes out, we bring it. Usually somewhere around this point, we'll decide we have enough info to form our own conception of what the production model will be like, and we'll create a “speculative review” — a combination of the facts we know and what we can guess, based on the company's recent trends in drivetrain technology and style language, as well as marketplace goals and strategies. Frequently, we will accompany these reviews with a rendering of what we think the model might look like. Then we snag any developments that come along: press releases, spyshots and various forms of teasers, until the model's auto-show unveiling and subsequent production-version release. It's a cat-and-mouse game that all manufacturers play with the automotive media, and by extension, you. We simply wait in silence at the mouse hole. Obsessive? Yeah, probably. But if you've delved around to read this far, you probably are too. We are fascinated with the entire industry, and in all aspects of how a car comes to be. Perhaps you are too. We even entertain ourselves sometimes to think that your comments on our speculations may even sway a manufacturer from time to time. That's probably totally narcissistic, but then again, who knows? Social media is an ever-increasing part of the global manufacturing landscape, and it is perhaps unwise to assume that the big boys aren't watching and listening. Because they are.

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