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Which Sports Car Should Be Revived?

Which Sports Car Should Be Revived?

Between 2016 and 2020 the list of supercars will include the Ford GT, the Mercedes-AMG Project One, the Aston Man Valkyrie, and at least one new car from Ferrari. But what are sports cars fans with smaller wallets supposed to do? We have some great cars like the Miata and BMW is bringing a Z4 replacement soon, but so many great cars don’t exist anymore. Especially in the “affordable” range.

So we started talking in the office about what sports cars we want to see revived, and we settled on a pair of classic sports cars and one car that is officially dead, but not out of showrooms yet. The Porsche 944, Honda S2000, and the Dodge Viper are all in our dream garage of dead cars we want to return. Keep reading to find out why!

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An Ode To The Dodge Viper - Episode 1: Video

An Ode To The Dodge Viper - Episode 1: Video

Maybe you’re a fan and maybe you aren’t, but it’s hard to deny that there is something special about the Dodge Viper. Designed with help from Carroll Shelby to be a modern take on the same philosophy that underpinned the original 1963 Shelby Cobra, the car was a serious departure from what was going on in the American automotive industry when it first appeared as a concept in 1989. The changes to the car have been evolutionary, and as minimal as possible over the years, a fact that makes fans of the car incredibly happy.

The Viper has been rewarded with some seriously loyal fans, and the video here has been made for them. This is just an intro though; it teases a whole series of videos that get far more in depth about the history of the Viper and the people involved in all sorts of aspects of it. It does have a bit of an unfortunate corporate training video kind of a feel to it, and to say that at times the sound mixing doesn’t do the exhaust note justice would be a massive understatement. But the subject matter is interesting, and these things presumably won’t be as noticeable in the finished product.

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Dodge and SRT Want To Expand Hellcat Brand

Dodge and SRT Want To Expand Hellcat Brand

Dodge didn’t expect the 2015 Dodge Challenger SRT Hellcat and the 2015 Dodge Charger SRT Hellcat to be as popular as they are. In fact, the demand was so high, Dodge just couldn’t keep up. All 2015 models have been spoken for, and all remaining orders that cannot be fulfilled have been canceled so production of 2016 models can begin. Not all of the cancellations are the fault of Dodge or Chrysler as a company, though – a few sketchy dealers unethically took orders after they hit their order cap for the muscle cars.

The good news is that, as of Monday, August 17, 2015, you can now reserve a 2016 Charger or Challenger Hellcat – with a deposit, of course. Dodge also thought ahead and changed up its ordering system as well. This time around, dealerships will not be able to order above their order cap. Moreover, to help accommodate such a high demand for both vehicles, Dodge has expanded its Hellcat testing capabilities — it will now be able to produce more the twice the number of Hellcat models than it did last year

With the success of the Hellcat models, Dodge is planning on bringing the SRT and Hellcat badges to other models in its lineup. Dodge hasn’t speculated on what models yet, but I suspect we’ll see the Hellcat come to the Durango, 2017 Dodge Ram and maybe even the Barracuda — if Dodge and SRT change their minds about axing the fish car. Despite the demand from customers to create a Viper Hellcat, Dodge has implied that it does not intend to do so. The Viper is a “perfect” track car, according to Dodge, and throwing the Hellcat engine into it would disrupt the 50/50 weight ratio that makes the Viper what it is. Of course, if you’re looking to purchase a Viper anytime soon, the 2016 Dodge Viper ACR and its extreme performance should more than satisfy you.

Continue reading for the full story.

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2016 Challenger And Charger Hellcats Get Price Increases

2016 Challenger And Charger Hellcats Get Price Increases

“It’s like the ’71 Hemi all over again.” That’s a pretty good way to sum up the wildfire sales success of Dodge’s 707-horsepower Hellcat twins, and it’s how Dodge and SRT CEO Tim Kuniskis explained it when asked about that success. Now, Dodge is responding to the laws of supply and demand by giving the Dodge Challenger SRT Hellcat a price increase of $2,500 and the Dodge Charger SRT Hellcat an increase of $1,950 for 2016. In return, customers get new standard equipment, including Laguna leather and navigation.

Kuniskis also spoke with Detroit News about broader plans for the Hellcat brand. Dodge has sold roughly 4,500 Hellcats so far in 2015 and plans to double production next year. The previously limited supply meant several customers spent months on waiting lists, which often led to dealers taking deposits for orders they weren’t certain could be fulfilled. In response, Dodge has cleared orders of 2015 Hellcats and reset them for 2016, though customers who initially ordered 2015 cars will get a 2016 at the same cost. A new ordering system also ensures that dealers can’t take deposits for cars they can’t deliver.

The production bottle neck was apparently caused by a limited number of dynamometers at the factory. Each Hellcat engine requires a rigorous 42-minute test, and Dodge has remedied this with expanded dynamometer capacity. Now that Dodge has the capacity to meet demand, expect continued Hellcat sales growth, even despite the minimal price increase.

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2015 SRT Tomahawk Vision Gran Turismo

2015 SRT Tomahawk Vision Gran Turismo

The Vision Gran Turismo project just keeps on rolling, as one manufacturer after another delivers high-tech and high-performance concepts for Gran Turismo 6 on PlayStation 3. The latest addition to this lineup of crazy supercars is the SRT Tomahawk Vision Gran Turismo concept.

There have been some really neat cars to come out of this project, like the 2015 Volkswagen GTI Supersport Vision Gran Turismo and the 2014 Nissan Concept 2020 Vision Gran Turismo, but this one takes the cake. It then smashes the cake into a zillion pieces just to prove how badass it really is.

In all seriousness, with over 2,000 horsepower available and the requirement of a G-suit in the X trim level, this is a digital version of sheer automotive genius. It’s too bad that this concept doesn’t have a snowball’s chance in hell of making it to the production line in the next 15-plus years.

For those of you who have GT6 on PS3 and feel up to downloading this car, let us know in the comments just how awesome it is to pilot this crazy race car.

Continue reading my review of the SRT Tomahawk Vision Gran Turismo concept

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Dodge Slashes the Viper's Sticker Price by $15,000

Dodge Slashes the Viper’s Sticker Price by $15,000

Although the current-generation Dodge Viper is anything but slow, Chrysler has been struggling to sell its halo car ever since it launched it in late 2012. Viper sales have been so low throughout 2013 and 2014 that Dodge even had to halt production for two months and lay off 91 employees. The Viper’s struggle continues through 2014, with some 600 unsold units on dealer lots, which is why Dodge has decided to knock $15,000 off the sticker price in order to spur sales.

The discount is available for all unsold 2014 model year Vipers and incoming 2015 Vipers, putting their MSRP at $84,995. But the good news doesn’t stop here. In addition to this discount, Dodge is also offering $15,000 coupons to recent gen-five — 2013 to 2014 model year — Viper buyers who want to trade their model in on a 2014 or 2015 Viper. All told, if you own either a 2013 or 2014 Viper, you can essentially purchase a brand-new, updated model for $69,995 after the price cut and trade-in incentive. Quite the bargain, huh?

Cutting $15,000 off the sticker is just one step toward improving Viper sales. The company is also planning to open Viper sales to all Dodge dealers and market the sports car with the rest of the lineup and not as a stand-alone SRT vehicle. More than 2,300 Dodge dealers will be able to sell the 2015 Viper.

Click past the jump to read more about Dodge Viper.

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2015 Dodge Viper SRT

2015 Dodge Viper SRT

The Dodge Viper saga began in 1991, when Chrysler introduced the semi-supercar commonly known as the modern-day Cobra. The production model was based on a concept car showcased in 1989 and carried an 8.0-liter, V-10 engine under its long hood. Sold as a roadster at first, the Viper gained a coupe version in 1996, when the second-gen car was unveiled. Numerous upgrades were implemented until 2010, including a displacement increase to 8.3 liters and an output update to more than 500 horsepower, when the Viper was discontinued after four generations only to return as the SRT Viper in 2013. Heading into 2015, the SRT and Dodge brands have again become one, allowing the Dodge Viper SRT to return.

When the Viper returned under the SRT brand, it arrived with a redesigned body and a slightly larger engine. Enlarged to displace 8.4 liters, the V-10 powerplant delivered 640 horsepower and 600 pound-feet of torque, a figure that remained unchanged until 2014. Going into 2015, the iconic Viper remains pretty much the same, save for the name change, a five-pony power bump, and various, but minor interior and exterior upgrades.

Updated 07/28/2014: New details on the 2015 Dodge Viper report that the sports car will deliver an additional five horsepower over the 2014 SRT version. The only question is if the 645 horsepower will help boost the very poor sales of the sports car. (Road And Track)

Updated 09/08/2014: Dodge announced that the 2015 Viper will go on sale at a price of $84,995 - which represents a reduction of $15k over the previous year.

Click past the jump to read more about the 2015 Dodge Viper SRT.

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2014 SRT Viper GTS by Inspired Autosport

2014 SRT Viper GTS by Inspired Autosport

With a whopping 640 horsepower and 600 pound-feet of torque at its disposal, and fearsome, American-made looks, the 2014 SRT Viper is one mean and powerful machine. To most, the "Snake" is perfect. To others, albeit not that many, the Viper could still use some improvements. It’s not often we see the near-supercar receive an aftermarket makeover, but companies such as Inspired Autosport are always up for the challenge.

Known for adding a touch of uniqueness to an array of vehicles, ranging from Mercedes-Benz SUVs to Lamborghini supercars, IA added the 2014 SRT Viper to its portfolio. The request came from a customers who did not want to take delivery of the 640-horsepower beast without a few extras inside and out, and thus "Project #Merica" was born.

The base car was none other than the GTS, the top-of-the-line Viper that costs no less than $124,985 before options. Did IA succeed in their mission to enhance a one of America’s coolest sports cars? Read on to find out.

Click past the jump to read more about the SRT Viper GTS by Inspired Autosport.

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Video: SRT Viper GT3-R Sets Fastest Lap at Virginia International Raceway

Video: SRT Viper GT3-R Sets Fastest Lap at Virginia International Raceway

The race-spec SRT Viper is already a successful track machine, having won many prestigious trophies since its introduction in 1996. The latest iteration of the race car, the GT3-R, has yet to reach the heights of its forerunners, but its recent success during the Detroit leg of the Pirelli World Challenge Series in May 2014 is proof enough that the Viper is headed in the right direction. More recently, the "Snake" developed by Riley Technologies made yet another step toward track glory by setting the fastest lap in the Ultimate Track Car Challenge.

The event took place on July 18th at Virginia International Raceway, where the SRT Viper GT3-R rendered its competitors obsolete. The race car, built by Riley Technologies and driven by American Le Mans Series ace Ben Keating, wasn’t shy about tackling the track at full throttle and set the fastest lap at 1:44.71. The Viper was quicker than a 2013 Lamborghini Gallardo Super Trofeo and its benchmark would have been enough to earn it the pole position at last year’s American Le Mans Series on the same track.

The Ultimate Track Car Challenge is an annual event held by Grassroots Motorsports at Virginia International Raceway. The competition is open to any type of car, including classic vehicles, and its sole purpose is to find America’s fastest track cars. Hit play to watch the SRT Viper GT3-R in action as it reaches speeds of up to 171 mph.

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2014 Dodge Viper SRT GT3-R By Riley Technologies

2014 Dodge Viper SRT GT3-R By Riley Technologies

At its core, the SRT Viper GT3-R is a born and bred race car that’s capable of inflicting some serious damage on the track. The car proved as much during the Detroit leg of the Pirelli World Challenge Series in May 2014 when it scored its first-ever series victory. On July 19th and 20th, 2014, the World Challenge Series travels to Toronto and the Viper GT3-R is expected to be front and center once again.

SRT Motorsports is bringing one to the race where it will be driven by Kuno Wittmer, a man who is no stranger to driving the SRT GTS-R, his full-time ride at the IMSA Tudor United SportsCar Championship. But on July 19th and 20th, Wittmer will be piloting a special SRT GT3-R prepared by Riley Technologies.

He’s also no stranger to driving Vipers in the series, having competed there from 2008 to 2010 and boasting two victories while piloting the Viper. For one weekend, Wittmer returns to the Pirelli World Challenge Series with an even more incredible Viper by his side, ready to take the GTA class by storm.

The car itself looks like a real world beater. That’s a credit to the work put in by Riley Technologies to turn it into a full-fledged, competition-ready race car. With a massive V-10 engine under its hood that produces 680 horsepower and 640 pound-feet of torque, this SRT GT3-R is ready to take turn some heads in Toronto.

Click past the jump to read more about the Dodge Viper SRT GT3-R By Riley Technologies.

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Chrysler Resumes SRT Viper Production

Chrysler Resumes SRT Viper Production

The Chrysler Group has resumed production of the SRT Viper following a two-month shutdown period due to slow sales. Production at the Conner Avenue Assembly Plant was idled on April 14th, with 91 UAW-represented employees being laid off. As of March 1, Chrysler had delivered only 100 Vipers for the year in the United States and Canada and had 756 unsold Vipers in its inventory.

Since then, SRT sold 324 examples of its halo sports car in North America, AutoGuide reports. April was the Viper’s most successful month this year, with 97 units delivered in the United States and 15 sold in Canada. Surprisingly enough, Canadian sales have climbed from 4 vehicles in January to 21 in June, while U.S. sales took a nose dive from 97 units in April to just 36 in June.

There’s no word as to how many SRT Viper will be built per day for the remainder of the year. Last year, production peaked at nine vehicles per day before SRT decided to slow things down and assemble only six units per day.

The 2014 SRT Viper is priced from $102,485 and can fetch more than $124,985 when selected in the range-topping GTS trim. The Viper costs twice as much as the 2014 Chevrolet Corvette Stingray and will likely be more expensive than the brutal 2015 Corvette Z06.

Click past the jump to read more about the SRT Viper.

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Three-Way Shootout: Viper, Vette, and Z/28

Three-Way Shootout: Viper, Vette, and Z/28

Forget what they say, these are the glory days of muscle. Sure, carburetors and glass packs are out, but direct fuel injection, variable-flow exhaust pipes, and computers have revolutionized the way modern street and track fighters do battle. We’ve pitted three of the most purpose-built machines together to see not only which car would win on the track, but which car would be the easiest to live with on a daily basis.

The competitors all hail from the U.S. of A. and sport snarling engines making huge amounts of power, all sent to the rear wheels though a manual transmission. They’re brash and unapologetic, unforgivably fast, and diabolically cool. Though they’ve all got the performance creds, do they have what it takes to impress the missus enough for a purchase to occur?

Our three contenders are the SRT (now back to Dodge) Viper, the Chevrolet Corvette, and the Chevrolet Camaro Z/28.

In order for this to be a fair fight, we’ve got to price these cars correctly. Starting with the Viper, its base MSRP is comes in at $102,485 — well over that of the Vette and Z/28 — but considering the hard time Dodge has had selling the sultry snake, there are dealer incentives to be had. According to a few price-checking websites, a 2014 base Viper can be had in the mid $90,000 range.

The Camaro Z/28, on the other hand, starts out at $73,300 — but that’s bare-bones stock without air conditioning. Another $1,150 makes the car livable in the summertime. Its total cost comes to $76,150 after destination and the gas-guzzler tax.

The Vette represents the bargain of the bunch, coming in at $70,985 in its top-line, 3LT trim fitted with the Z51 Performance Package, Magnetic Ride, Performance exhaust, and Competition Sport seats. It may be the highest equipped here, but will its least-powerful engine be able to keep up?

Click past the jump to find out.

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SRT brand dead; All Models Will Be Sold Under Dodge Logo

SRT brand dead; All Models Will Be Sold Under Dodge Logo

There are chunks of big news coming from the Chrysler Group today, as the Detroit giants has outlined a five-year plan that includes major changes across all brands. However, the most important piece of information has SRT in the spotlight, with the performance marque scheduled to die as a standalone brand and become part of Dodge.

Naturally, the first question that surfaces is what will happen with the Viper. Well, Chrysler says we don’t need to worry about it, as its halo sports car will live on under Dodge, with a refresh planned for 2015. So basically the Viper is regaining the badge it was launched with back in 1992. A bit ironic, eh?

As far as the SRT-prepped Challenger muscle car and Charger muscle sedan are concerned, they will be reintegrated into the Dodge lineup as range-topping, performance iterations. And with the new product plan revealed, Dodge has finally confirmed that the two will be redesigned for the 2018 model year.

Fiat Chrysler Automobiles also announced that former SRT CEO Ralph Gilles will continue to serve as Senior Vice President of Product Design and President and CEO of Motorsports within Dodge.

But that’s not all that’s bound to change at Auburn Hills. The Dart, for instance, will be revised in 2016, followed by the launch of the Dart SRT. Surprisingly enough, the latter will sport a turbocharged engine under the hood and all-wheel drive. The same year will also see the introduction of a brand-new Dodge Journey with a beefed-up SRT version to arrive the next year. What’s more, all-new B-segment sedan and hatchback models, of which we know nothing about, will be unveiled in 2018.

Lastly, Dodge is getting ready to unload two vehicles from its lineup. As expected, the Avenger will get the axed by the end of this year. However, we were surprised to find out that the company will stop producing the Grand Caravan as well. The vehicle that started the whole minivan craze 30 years ago will be phased out in 2016, when the next-generation Chrysler Town and Country rolls off the assembly line.

Click past the jump to read more about the SRT Viper.

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2014 SRT Viper Anodized Carbon Special Edition Time Attack

2014 SRT Viper Anodized Carbon Special Edition Time Attack

Now that Viper production is on temporary halt due to poor sales, it seems that the folks over at Street and Racing Technology (SRT) are spending time developing a new, special edition version of its V-10-powered sports car.

The brand’s newest iteration, which is on display at the New York Auto Show as we speak, brings together two of the meanest SRT Vipers launched throughout the last 12 months. We’re talking about the Viper Anodized Carbon Special Edition and the Corvette ZR1-killing Viper TA (short for Time Attack).

Suggestively named Anodized Carbon Special Edition TA, the new model takes the coolest features from the aforementioned versions: a unique-looking body and a track-prepped chassis.

As you might already know, the 2014 SRT Viper Anodized Carbon Special Edition features an exclusive grey-like, metallic matte exterior color, satin black exhaust bezels, gloss black badges and a carbon-fiber rear applique. Moving over to the Viper TA, it’s main highlights are a Bilstein Damptronic suspension system tuned for track use, racing stabilizer bars, a carbon-fiber X-brace and high-performance Brembo brakes.

So what happens when you take these machines and build them into one?

Click past the jump to find out more about the SRT Viper Anodized Carbon Special Edition TA.

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SRT Viper Will Not Participate in The 2014 24 Hours of Le Mans

SRT Viper Will Not Participate in The 2014 24 Hours of Le Mans

Well this is some pretty sad news. After sitting out for more than a decade, the Viper returned to Endurance racing last year and participated in the legendary 24 Hours of Le Mans. It seems that triumphant return was short lived as SRT and Chrysler have announced that they are pulling out of the historic race.

While it is not being claimed as the official cause, and the production and motorsport programs are separately funded, the recent closure of the Viper production plant in Detroit due to low sales is likely playing some part in this decision. Racing is expensive; it’s a simple but saddening fact.

Thankfully you can still hear the V-10 wail of a Viper GTS-R on track as the SRT Racing team is still competing in the US TUDOR United SportsCar Championship for the remainder of the season. Current plans are to continue with the series next year, but the Le Mans run was supposed to be a multi-year initiative as well.

If you have the means, and you enjoy the Viper, maybe you should put one in your garage and help these guys out.

Click past the jump to read more about the SRT Viper GTS-R.

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SRT Challenger Hellcat Logo Leaked

SRT Challenger Hellcat Logo Leaked

There is no denying the pony car wars are raging hotter than ever. With the Chevy Camaro boasting the ZL1 and new Z/28, the all-new 2015 Ford Mustang coming to market soon, and Dodge presumably working on an outrageous halo engine for the Challenger, the segment is on fire. Well, things are getting a little less “presumable” for Dodge these days.

According to Allpar, one of their contributors shot a photo of a T-shirt worn by SRT staff members while at SRT’s annual Spring Festival of LXs. That shirt sported the menacing image you see above – and what is likely the logo for the new 6.2-liter supercharged HEMI engine.

Rumors suggest the Hellcat HEMI will crank out some 650 horsepower and 640 pound-feet of torque, besting even the mighty SRT Viper’s 640 horses and 600 pound-feet. The Hellcat’s numbers make sense, considering the standard output of the current, naturally aspirated, 6.4-liter HEMI in the Challenger and both the TorqueFlite and Tremec six-speed manual transmissions are capable of handling even more power.

Though Allpar says SRT’s CEO Ralph Gilles told their contributor the Challenger would debut in just under three months, most suspect the new Hellcat-powered Challenger will appear at the New York Auto Show happening April 16th and 17th. It’s appearance will also likely usher in the next generation of Challenger, as we’ve caught them testing around the streets of Detroit.

Click past the jump to read more about the 2015 Dodge Challenger SRT Hellcat.

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SRT Viper's Production on Hold for Two Months Due to Poor Sales

SRT Viper’s Production on Hold for Two Months Due to Poor Sales

The SRT Viper’s well-chronicled sales struggles have been well documented in the media these days. While company boss Ralph Giles continues to put on a brave — and maybe even defiant — face, today’s news involving Chrysler’s decision to shut down production of the Viper because of lagging sales is something even Giles doesn’t have any excuse for.

The company made the announcement in a statement, essentially confirming rumors that it was shutting down its Conner Avenue Assembly Plant from April 14th to to June 23rd. That’s two months of the Viper’s production remaining idle, but given how much supply it still has in its inventory — 756 unsold on March 1 — there was no need for the company to keep building more Vipers.

The Viper’s struggles in sales are a little surprising, considering the hype and fanfare the sports car received when it made its return a few years ago. Some people might point to the season as a reason for lagging sales, but even that doesn’t fully explain how the Viper hasn’t been universally lauded the same way as the new Chevrolet Corvette Stingray.

Even with its limited production, wouldn’t consumers be tripping over themselves to get a Viper if it were in such a high demand? The truth its, demand for the sports car isn’t as high as SRT would’ve hoped.

We are starting to wonder if this lack of interest may result in a very short lifespan for the new SRT Viper... Let us know what you think in the comments section.

Click past the jump to read more about the SRT Viper.

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Fans Want a Subaru BRZ Competitor; But Will SRT Actually Build It?

Fans Want a Subaru BRZ Competitor; But Will SRT Actually Build It?

2007dodge demon

Note: Dodge Demon Concept Pictured Here.

Chrysler’s SRT is an undeniably hot division within the Pentastar, but it seems the loyal fans are wanting more. Ralph Gilles, the brand’s CEO, let loose of some interesting information during a recent interview with AutoGuide. Gilles says SRT is receiving tremendous feedback about the brand’s need to build a competitor to the Subaru BRZ/Scion FR-S twins.

“I’m happy to see that a lot of our fans want that,” Gilles says. “They ask us about that a lot.” Whether or not SRT will move forward with such plans is still unknown — and Ralph wasn’t saying much past acknowledging the hole in the vehicle lineup and the roaring customer demand.

Chrysler’s last major stab at building a small, affordable sport car was in 2007 with the Demon concept (pictured above). It was powered by a 2.4-liter in-line-four that made around 170 horsepower. The car never made production due partially to the “Great Recession” and Chrysler’s need for public assistance. However, times have changed and the possibilities for a new SRT-exclusive product are greater than ever.

Even if SRT wasn’t able to materialize a small, front-engine, rear-drive car of its own, it still has a few options with modifying existing cars in Chrysler’s portfolio; namely the Dodge Dart. Rumors have swirled about the Dart getting its own SRT4 makeover since its launch in 2012, with some suggesting it will sport as much as 300 horsepower.

“The community goes deep,” Gilles says about owners of past SRT4 models. “[They] still care about what we’re up to.” We suspect the SRT team may have something fun up their high-performance sleeves.

Click past the jump to read more about Subaru BRZ.

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SRT CEO Says There Could be no Barracuda After All

SRT CEO Says There Could be no Barracuda After All

With cars like the Mustang, Camaro, Challenger, and to a lesser extent, the GTO, bringing back the nameplates and style of the classic muscle cars of the ‘60s and ‘70s, it makes sense that people will be clamoring for their favorite car to return as well. One of the biggest and the loudest of these groups is the Mopar boys asking for a new Barracuda.

There had been several rumors that Dodge and the SRT team had been working on possibly modifying the Challenger platform to bring a new ‘Cuda to the market (we even made renders), but it now seems those plans are thoroughly shut down.

At the recent Chicago Auto Show, Automobile Magazine sat down with Ralph Gilles, SRT president to ask him about the return of the Barracuda name. In short, he says it won’t be happening anytime soon.

Hit the jump for a full rundown of what Automobile learned, and to hear why Ralph says he won’t be working on a new ‘Cuda.

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No Entry-Level or Automatic SRT Viper in the Pipeline

No Entry-Level or Automatic SRT Viper in the Pipeline

While every other automaker on the planet is embracing change, SRT looks as if it is resisting the modernization of its Viper lineup. In an interview with Edmunds, Ralph Giles said that the SRT Viper will remain with only a six-speed manual transmission, while nearly every other sports car and supercar is heading toward offering at least an optional paddle-shift transmission.

Gilles had this to say about Viper buyers in relation to the paddle-shifted auto: "The people who buy (the Viper) relish the manual, they relish the driver’s car, the raw connections to the vehicle. That is what it is about. So we are not chasing rainbows here." We see your claim, Mr. Gilles, and raise you the fact that SRT had to slash the production of the Viper because they are growing roots in dealerships. Maybe you need to recheck the pulse of the American sports car buyer, sir... Just sayin’...

Edmunds then queried Mr. Gilles about the possibility of dropping a HEMI V-8 into the Viper, and releasing a less-powerful "entry-level" Viper to help boost sales. To that, Gilles answered, taking a jab at the Stingray in the process: "We have no interest in becoming a Corvette." Well, considering the Corvette is one of the hottest items available and the Viper is little more than dealership eye candy, he may want to rethink his position.

Don’t get me wrong, I love the Viper, but the market has apparently spoken...

Click past the jump to read more about the SRT Viper.

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