Things looked a lot different a century ago. There was no pre-sliced bread, running water was prevalently lacking in rural communities, and every automaker was considered a fledgling start-up business. Fast forward to 2014, and it’s apparent that’s no longer the case. Now as we roll into July, Dodge celebrates its centenary of making some of the most memorable vehicles in American history.
Technically happening July 1, 2014, Dodge’s 100-year celebration falls in a time of corporate reorganization that puts Dodge and SRT together. Dodge, owned by Chrysler, is tasked with building “mainstream performance” cars while SRT, is to build Dodge’s “ultimate performance” lineup. The consolidation of the two should play well for the company. But back to the party.
The company is offering specialized merchandise including car decals, key fobs, pens, coffee mugs, and clothing. There’s even a “Dodge 100 Years” book that depicts the brand’s rich history. Perhaps the biggest way Dodge is celebrating its heritage of building legendary street machines comes in the form of horsepower; that’s 707 horsepower, to be exact.
Now the reason Dodge has been holding out of the 2015 Challenger Hellcat’s performance stats makes sense.
Click past the jump to read more about Dodge’s centenary.
There are chunks of big news coming from the Chrysler Group today, as the Detroit giants has outlined a five-year plan that includes major changes across all brands. However, the most important piece of information has SRT in the spotlight, with the performance marque scheduled to die as a standalone brand and become part of Dodge.
Naturally, the first question that surfaces is what will happen with the Viper. Well, Chrysler says we don’t need to worry about it, as its halo sports car will live on under Dodge, with a refresh planned for 2015. So basically the Viper is regaining the badge it was launched with back in 1992. A bit ironic, eh?
As far as the SRT-prepped Challenger muscle car and Charger muscle sedan are concerned, they will be reintegrated into the Dodge lineup as range-topping, performance iterations. And with the new product plan revealed, Dodge has finally confirmed that the two will be redesigned for the 2018 model year.
Fiat Chrysler Automobiles also announced that former SRT CEO Ralph Gilles will continue to serve as Senior Vice President of Product Design and President and CEO of Motorsports within Dodge.
But that’s not all that’s bound to change at Auburn Hills. The Dart, for instance, will be revised in 2016, followed by the launch of the Dart SRT. Surprisingly enough, the latter will sport a turbocharged engine under the hood and all-wheel drive. The same year will also see the introduction of a brand-new Dodge Journey with a beefed-up SRT version to arrive the next year. What’s more, all-new B-segment sedan and hatchback models, of which we know nothing about, will be unveiled in 2018.
Lastly, Dodge is getting ready to unload two vehicles from its lineup. As expected, the Avenger will get the axed by the end of this year. However, we were surprised to find out that the company will stop producing the Grand Caravan as well. The vehicle that started the whole minivan craze 30 years ago will be phased out in 2016, when the next-generation Chrysler Town and Country rolls off the assembly line.
Click past the jump to read more about the SRT Viper.