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SRT brand dead; All Models Will Be Sold Under Dodge Logo

SRT brand dead; All Models Will Be Sold Under Dodge Logo

There are chunks of big news coming from the Chrysler Group today, as the Detroit giants has outlined a five-year plan that includes major changes across all brands. However, the most important piece of information has SRT in the spotlight, with the performance marque scheduled to die as a standalone brand and become part of Dodge.

Naturally, the first question that surfaces is what will happen with the Viper. Well, Chrysler says we don’t need to worry about it, as its halo sports car will live on under Dodge, with a refresh planned for 2015. So basically the Viper is regaining the badge it was launched with back in 1992. A bit ironic, eh?

As far as the SRT-prepped Challenger muscle car and Charger muscle sedan are concerned, they will be reintegrated into the Dodge lineup as range-topping, performance iterations. And with the new product plan revealed, Dodge has finally confirmed that the two will be redesigned for the 2018 model year.

Fiat Chrysler Automobiles also announced that former SRT CEO Ralph Gilles will continue to serve as Senior Vice President of Product Design and President and CEO of Motorsports within Dodge.

But that’s not all that’s bound to change at Auburn Hills. The Dart, for instance, will be revised in 2016, followed by the launch of the Dart SRT. Surprisingly enough, the latter will sport a turbocharged engine under the hood and all-wheel drive. The same year will also see the introduction of a brand-new Dodge Journey with a beefed-up SRT version to arrive the next year. What’s more, all-new B-segment sedan and hatchback models, of which we know nothing about, will be unveiled in 2018.

Lastly, Dodge is getting ready to unload two vehicles from its lineup. As expected, the Avenger will get the axed by the end of this year. However, we were surprised to find out that the company will stop producing the Grand Caravan as well. The vehicle that started the whole minivan craze 30 years ago will be phased out in 2016, when the next-generation Chrysler Town and Country rolls off the assembly line.

Click past the jump to read more about the SRT Viper.

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SRT's future line-up will include three models

SRT’s future line-up will include three models

Chrysler kicked off its new sub-brand, SRT, with the unveiling of the new generation Viper and the cars will just keep coming from here on out. The sub-brand’s second model will be the new generation Barracuda that will join the line-up for the 2015 model year and, according to MotorTrend, SRT is already working on a third model for their line-up.

Details on the third model are a bit unclear at the moment, but it could be either a successor to the Dodge Ram SRT10 or a small, two-seat sports car. Obviously, our hopes lie in a new sports car. Chrysler has already teased us with a Dodge Demon Concept designed as a competitor for the Mazda MX-5 Miata, and now that Mazda and Fiat have teamed up to build a new RWD sports roadster, we are hoping that Chrysler will consider offering a production version of the Demon.

Any thoughts on what this new model could be? Hit us up in the comments section below!

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