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Dodge and SRT Want To Expand Hellcat Brand

Dodge and SRT Want To Expand Hellcat Brand

Dodge didn’t expect the 2015 Dodge Challenger SRT Hellcat and the 2015 Dodge Charger SRT Hellcat to be as popular as they are. In fact, the demand was so high, Dodge just couldn’t keep up. All 2015 models have been spoken for, and all remaining orders that cannot be fulfilled have been canceled so production of 2016 models can begin. Not all of the cancellations are the fault of Dodge or Chrysler as a company, though – a few sketchy dealers unethically took orders after they hit their order cap for the muscle cars.

The good news is that, as of Monday, August 17, 2015, you can now reserve a 2016 Charger or Challenger Hellcat – with a deposit, of course. Dodge also thought ahead and changed up its ordering system as well. This time around, dealerships will not be able to order above their order cap. Moreover, to help accommodate such a high demand for both vehicles, Dodge has expanded its Hellcat testing capabilities — it will now be able to produce more the twice the number of Hellcat models than it did last year

With the success of the Hellcat models, Dodge is planning on bringing the SRT and Hellcat badges to other models in its lineup. Dodge hasn’t speculated on what models yet, but I suspect we’ll see the Hellcat come to the Durango, 2017 Dodge Ram and maybe even the Barracuda — if Dodge and SRT change their minds about axing the fish car. Despite the demand from customers to create a Viper Hellcat, Dodge has implied that it does not intend to do so. The Viper is a “perfect” track car, according to Dodge, and throwing the Hellcat engine into it would disrupt the 50/50 weight ratio that makes the Viper what it is. Of course, if you’re looking to purchase a Viper anytime soon, the 2016 Dodge Viper ACR and its extreme performance should more than satisfy you.

Continue reading for the full story.

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2016 Challenger And Charger Hellcats Get Price Increases

2016 Challenger And Charger Hellcats Get Price Increases

“It’s like the ’71 Hemi all over again.” That’s a pretty good way to sum up the wildfire sales success of Dodge’s 707-horsepower Hellcat twins, and it’s how Dodge and SRT CEO Tim Kuniskis explained it when asked about that success. Now, Dodge is responding to the laws of supply and demand by giving the Dodge Challenger SRT Hellcat a price increase of $2,500 and the Dodge Charger SRT Hellcat an increase of $1,950 for 2016. In return, customers get new standard equipment, including Laguna leather and navigation.

Kuniskis also spoke with Detroit News about broader plans for the Hellcat brand. Dodge has sold roughly 4,500 Hellcats so far in 2015 and plans to double production next year. The previously limited supply meant several customers spent months on waiting lists, which often led to dealers taking deposits for orders they weren’t certain could be fulfilled. In response, Dodge has cleared orders of 2015 Hellcats and reset them for 2016, though customers who initially ordered 2015 cars will get a 2016 at the same cost. A new ordering system also ensures that dealers can’t take deposits for cars they can’t deliver.

The production bottle neck was apparently caused by a limited number of dynamometers at the factory. Each Hellcat engine requires a rigorous 42-minute test, and Dodge has remedied this with expanded dynamometer capacity. Now that Dodge has the capacity to meet demand, expect continued Hellcat sales growth, even despite the minimal price increase.

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UPDATED TopSpeed Exclusive: Leaked Image Shows the New Barracuda in an Italian Suit

UPDATED TopSpeed Exclusive: Leaked Image Shows the New Barracuda in an Italian Suit

Oh there are some really, really savvy spy photographers out and about these days and this time they caught the mother of all shots. The Barracuda has been an on-and-off venture for Chrysler for some time now, but we now have proof — via these exclusive spy shots — that it will debut this year at the New York International Auto Show in April. What’s more, it’s nothing like any of us imagined it would be...

We so happen to have a little "birdie" that works in the printing department at a large monthly automotive publication, and he noticed that the "boss man" was making sure only a select few saw the inside of this magazine. When he happened across a stray copy, he was as shocked as we are to see that the Barracuda will return not as a muscle car, but as a rebadged Dodge Dart.... sigh.... Our dreams are now crushed.

He managed to whip out his cell and snap off a few quick pictures, and this was the clearest one he could get, as he worried his boss could come around the corner at any second. We cleaned it up a bit by changing it to black and white, as the colors were a little messy from the poor lighting.

According to our source, the Barracuda features the same Fiat Compact platform as the Dart and Chrysler 200, but with some extra performance goodies. On top of the images, he scanned the page for as much information as he could absorb, and managed to catch that it will feature turbocharged four-cylinder with somewhere in the 250-horsepower and 260-pound-feet range, and that it will debut in New York this year. Unfortunately, that is all the information he could grab in the short amount of time he had alone with the stray mag.

Though the image is blurry, he described it as "a Dodge Dart with SRT aero mods and rims, and a dark grille." He couldn’t tell if it was an SRT model or a Plymouth, but the chances of Chrysler bringing back Plymouth for just this one model are slim to none.

So there you have it folks; Fiat has struck again by releasing another Chrysler icon from the muscle car years as a front-driven sedan, a la the Dodge Dart. We’ll go bury our heads in the sand until the NYIAS is over...

Update 4/1/2014: In case you haven’t figured it out just yet, this is a figment of our crazy imaginations here at the TopSpeed offices. Our rendering artist extraordinaire put a modified Dodge Dart on the pages of some random magazine, blurred the text a little and pasted in a Barracuda emblem and even a swimming barracuda in the background for the added "cheesy" effect. Thanks for playing along, we’ll be here all night; make sure to tip you waiters and waitresses...

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MOPAR Goes All Out For SEMA With 20+ Concepts

MOPAR Goes All Out For SEMA With 20+ Concepts

If there is one show that really brings the best out of Chrysler’s MOPAR tuning division, it is SEMA in Las Vegas.

Topping its past SEMA showcar roster, it looks like Mopar is once again pretty busy developing the models it will display in Las Vegas during the 2013 SEMA Show.

This year Mopar will bring no less than 20 heavily modified models, coming from Chrysler, Jeep, Dodge, Ram, Fiat and SRT. Plus a few buyer customers from Chrysler’s Facebook challenge prize-winners.

The first teaser images revealed today show:

an updated Jeep Cherokee in various flavors some hot Fiat 500’s a Mopar Ram 1500 and the latest look for the Mopar Chrysler 300.

Those of you whom will be in Las Vegas this year will also have the chance to take a first look at the latest Jeep Performance Parts, developed by Mopar Off-Road Division and even for sale in many Jeep dealers.

The 2013 SEMA will open its door on November 5th, but stay tuned for all the pre-show news!

Click past the jump to read more about the Dodge Dart Slingshot - the model that made quite a sensation last year at SEMA.

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Autoweek America Adventure is giving away a 2012 300 SRT8

Autoweek America Adventure is giving away a 2012 300 SRT8

Autoweek America Adventure is holding a 7-day-long rally sponsored by SRT on October 24th, which runs from Colorado Springs, Colorado to Los Vegas. Along the way, drivers are required to endure certain tasks and tests to earn points. In a way, it is a race between the two cities, but speeding is strictly prohibited and you lose points for it.

You must also navigate the route perfectly and hit each checkpoint at a certain time. If you are too early or too late to the checkpoint, you lose points. At the end of each day, the team with the most points gets a key and at the final rally event, the SEMA show, the key holders will all try their keys in the ignition of a 2012 Chrysler 300 SRT8.

Whoever’s key starts this mighty luxury car gets to drive it and its 470-horsepower, 6.4-liter V-8 engine home, netting themselves a free $47,670 car.

The entry process is pretty simple; just head over to the Adventure America website and bang your mouse on the “Register” link at the top of the page. From there, just enter all of your information and the information of you teammate(s), then pay your $5,000 registration fee for your team – c’mon, you didn’t think it would be free, now did you? You have to have a car that can at least make it to and from Las Vegas too.

That five grand, however, pays for all of your hotels, meals, drinks, and track fees during the trip, plus it pays for your entrance into the SEMA show. Also, if you use the promo code “Fox 12” during your registration process, you get to use a Dodge Challenger or Chrysler 300 rental car to get you to or from Los Vegas, courtesy of Fox Rent-a-car.

So check it out and see if you can get yourself into a brand new 300 SRT8!

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