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MOPAR Goes All Out For SEMA With 20+ Concepts

MOPAR Goes All Out For SEMA With 20+ Concepts

If there is one show that really brings the best out of Chrysler’s MOPAR tuning division, it is SEMA in Las Vegas.

Topping its past SEMA showcar roster, it looks like Mopar is once again pretty busy developing the models it will display in Las Vegas during the 2013 SEMA Show.

This year Mopar will bring no less than 20 heavily modified models, coming from Chrysler, Jeep, Dodge, Ram, Fiat and SRT. Plus a few buyer customers from Chrysler’s Facebook challenge prize-winners.

The first teaser images revealed today show:

an updated Jeep Cherokee in various flavors some hot Fiat 500’s a Mopar Ram 1500 and the latest look for the Mopar Chrysler 300.

Those of you whom will be in Las Vegas this year will also have the chance to take a first look at the latest Jeep Performance Parts, developed by Mopar Off-Road Division and even for sale in many Jeep dealers.

The 2013 SEMA will open its door on November 5th, but stay tuned for all the pre-show news!

Click past the jump to read more about the Dodge Dart Slingshot - the model that made quite a sensation last year at SEMA.

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2012 Dodge Challenger SRT Project Ultraviolet by Jeff Dunham

2012 Dodge Challenger SRT Project Ultraviolet by Jeff Dunham

The 2012 SEMA Show is about dazzling the world with the capabilities of tuning companies and it takes a strong presence to be able to pull out ahead of the crowd. Chrysler Group’s Mopar and SRT brands are attempting that very feat by teaming up with comedic ventriloquist, Jeff Dunham.

For this build, Dunham is putting aside Walter (the retired, grumpy old man), Achmed (the dead terrorist), Peanut (the hyperactive, purple-skinned "woozle"), and Jose Jalapeño on a Stick (well, that one’s pretty self-explanatory) so that he can team up with Chrysler on "Project Ultraviolet," the tuning package that started off as a Dodge Challenger SRT8. The purpose behind this build is for Chrysler to show off some newly developed technology and a brand new engine. Nothing else is said about the car in this video, but there are two more videos to follow before the 2012 SEMA Auto Show opens its doors.

Are we excited to see what this purple Challenger has to offer? In the words of Jose Jalapeno on a Stick, "Siiiiii, señor!"

Hit the jump to read more on the Dodge Challenger SRT Project Ultraviolet by Jeff Dunham.

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2013 SRT Viper by Mopar

2013 SRT Viper by Mopar

One of the 24 projects to be displayed by Mopar at the 2012 SEMA Show at the end of October is a stunning customized SRT Viper. Inspired by the company’s racing vehicles, this special Viper features a yellow exterior paint finish and lots of carbon fiber parts.

The sunny exterior finish is bordered by carbon fiber on the underhood and the performance cross X-Brace trimmed in a satin finish with a decal-cut Viper "Stryker" logo in the center. The engine cover is also made of a combination of aluminum and carbon fiber and features the standard SRT logo. The package continues with a carbon fiber aero package and new Mopar coil springs to aid in suspension performance.

For the interior, Mopar is offering accents in the same yellow found on the exterior with black Katzkin leather seats with yellow accents and a six-point safety harness. The final addition for the interior is a new, race-inspired, sand-blasted aluminum Mopar bright pedal kit, with the Viper logo etched in the pedals.

As an option, Mopar is also offering "Track Pack" wheels finished in hyperblack, a front tow hook, and an LED fog lamp kit.

Updated 10/31/2012: Mopar has unveiled today at the SEMA Auto Show a very impressive list of parts and accessories they are offering for the 2013 Viper. Hit the jump for the full list and prices.

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Autoweek America Adventure is giving away a 2012 300 SRT8

Autoweek America Adventure is giving away a 2012 300 SRT8

Autoweek America Adventure is holding a 7-day-long rally sponsored by SRT on October 24th, which runs from Colorado Springs, Colorado to Los Vegas. Along the way, drivers are required to endure certain tasks and tests to earn points. In a way, it is a race between the two cities, but speeding is strictly prohibited and you lose points for it.

You must also navigate the route perfectly and hit each checkpoint at a certain time. If you are too early or too late to the checkpoint, you lose points. At the end of each day, the team with the most points gets a key and at the final rally event, the SEMA show, the key holders will all try their keys in the ignition of a 2012 Chrysler 300 SRT8.

Whoever’s key starts this mighty luxury car gets to drive it and its 470-horsepower, 6.4-liter V-8 engine home, netting themselves a free $47,670 car.

The entry process is pretty simple; just head over to the Adventure America website and bang your mouse on the “Register” link at the top of the page. From there, just enter all of your information and the information of you teammate(s), then pay your $5,000 registration fee for your team – c’mon, you didn’t think it would be free, now did you? You have to have a car that can at least make it to and from Las Vegas too.

That five grand, however, pays for all of your hotels, meals, drinks, and track fees during the trip, plus it pays for your entrance into the SEMA show. Also, if you use the promo code “Fox 12” during your registration process, you get to use a Dodge Challenger or Chrysler 300 rental car to get you to or from Los Vegas, courtesy of Fox Rent-a-car.

So check it out and see if you can get yourself into a brand new 300 SRT8!

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