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2018 SsangYong Musso

2018 SsangYong Musso

Everything you need, nothing you don’t

The pick-up market seems to be really heating up overseas, and South Korean automaker SsangYong is capitalizing on the growing segment with the introduction of the updated 2018 Musso at the 2018 Geneva International Motor Show. In case you were unaware, SsangYong has been making 4x4 vehicles for more than six decades, and enjoys its position as South Korea’s only SUV and 4x4 specialist manufacturer. As such, the Musso pick-up joins SsangYong’s new flagship Rexton SUV to bolster it’s rough-and-ready portfolio.

Continue reading to learn more about the 2018 SsangYong Musso.

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 SsangYong Musso Pickup Comes to Attack European Market

SsangYong Musso Pickup Comes to Attack European Market

Korean pickup wants to make a name for itself in the Old Continent

SsangYong isn’t typically the kind of automaker that makes a splash at an event like the Geneva Motor Show. But don’t tell that to the Korean automaker because not only is it in attendance in Geneva, it also brought with it a new pickup that’s looking to take a bite out of the European pickup market. The model is called the Musso, the same name the automaker uses on its affordable SUV. The new Musso pickup is a vehicle of its own, though, and its bringing loads of features on the table.

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2017 Ssangyong Musso

2017 Ssangyong Musso

Huge value packed into a double-cab package

Musso means “rhinoceros” in Korean, which makes sense when you consider the word’s usage in SsangYong’s model lineup. Previously used for the automaker’s mid-size, five-door SUV, the original Musso was produced between 1993 and 2005. The first Musso was sold in markets across the world, including China, Europe, Iran, and Russia, but now, the nameplate is being resurrected to replace SsangYong’s Korando Sports pick-up truck. Recently announced as the automaker’s revised one-tonne pick-up offering (a tonne is equal to 1,000 kg, or approximately 2,205 pounds), the new Musso promises big work-truck capability, a new diesel engine, an affordable price tag, and surprisingly, a family-friendly interior as well.

SsangYong is Korea’s oldest automobile producer, originally ramping up production in 1954. It’s also the nation’s only specialist producer of 4x4s and SUVs, and it sends several of its exports westward towards the U.K.

Previously, SsangYong offered British buyers the Korando Sports pick-up, but now, a name change is needed to prevent confusion with the Korando SUV.

“Our commercial vehicles represent an intrinsic part of the SsangYong range, and we decided to reintroduce the Musso name to differentiate this superb utility truck from our passenger cars,” said Paul Williams, CEO at SsangYong Motor U.K., in a press release.

Long story short, the new Musso is more than an updated Korando Sports with a different name. Read on for the details.

Continue reading to learn more about the SsangYong Musso.

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