Celebrate Subaru’s 50th year in the U.S. with a limited-edition sedan

Unveiled for the 2017 model year, the current-generation Subaru Impreza received a significant makeover inside and out compared to the previous model, but old engine was carried over with mild revisions. Despite not being that much more powerful, the sedan gets a lot of praise for its comfortable and roomy cabin, the standard all-wheel-drive system, and the available safety features. For 2018, the Impreza continues without any changes — which isn’t surprising given that it’s still relatively new — but Subaru is offering a limited-edition, 50th Anniversary package.

The bundle is part of Subaru’s celebration of its 50th anniversary in the United States. Established in 1953, the Japanese firm crossed the pond to the U.S. in 1968, when Malcolm Bricklin and Harvey Lamm founded Subaru of America in Philadelphia and began selling the tiny 360 model. This limited-edition Impreza is part of a larger scale 50th Anniversary offensive that includes the entire U.S. lineup, minus the yet-to-be-available Ascent. Yes, you can have the package on the Legacy, Crosstrek, Forester, Outback, BRZ, and WRX too, but we’re going to focus on the Impreza in this article.

Continue reading to learn more about the Subaru Impreza 50th Anniversary Edition.

What makes the Subaru Impreza 50th Anniversary Edition special?

  • Heritage Blue exterior
  • Satin chrome trim
  • Special badges
  • Unique wheels
  • Black interior
  • Silver stitching
  • Anniversary logos
  • 2.0-liter four-cylinder engine
  • Standard AWD
2018 Subaru Impreza 50th Anniversary Edition Exterior
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The Impreza also gets satin chrome mirror caps, a feature that's not available on some models included in this run

Just like the rest of this anniversary lineup, the Impreza comes wrapped in an exclusive color. It’s called Heritage Blue and its similar to the brighter blue seen on the World Rally Championship cars and the WRX models. The hue is available for the 50th Anniversary model only, so you won’t be able to order it with any of the regular cars and SUVs. At least not for a while. Subaru also replaced the usual chrome trim on the windows and badges with a satin finish and added unique alloy wheels with a five-spoke design. The Impreza also gets satin chrome mirror caps, a feature that’s not available on the BRZ, WRX, and STI models included in this run.

The upholstery inside the cabin is all-black, which isn’t very exciting, but at least it has silver stitching and silver seatbelts. New "50th Anniversary" logos are embroidered on the front seats and the carpeted floor mats for a more exclusive look. Each commemorative model is based on a high-level trim, so they come with extra features compared to the base model. The Impreza 50th Anniversary Edition is based on the range-topping 2.0i Limited model, so it gets all the fancy features. Extra standard equipment inside the cabin includes a power driver’s seat, leather upholstery, paddle shifters for the CTV gearbox, folding rear seat armrest with dual cupholders, and automatic climate control, among others.

2018 Subaru Impreza 50th Anniversary Edition Exterior
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The 50th Anniversary Edition is available for both sedan and hatchback versions of the Impreza

Power is provided by the same 2.0-liter boxer-four engine available across the entire Impreza lineup. Output is rated at 152 horsepower and 145 pound-feet of torque, and travels to the wheels through a Lineartronic CTV transmission and the company’s Symmetrical all-wheel-drive system.

The 50th Anniversary Edition is available for both sedan and hatchback versions of the Impreza. The four-door costs $28,340 before taxes and delivery, a $4,145 premium over the base 2.0i Limited trim it is based on. The gap is similar between the hatchback models, with the 50th Anniversary Edition five-door priced from $28,840. The sedan is limited to 500 units, while the hatchback is limited to 550 examples.


Subaru Impreza

2017 Subaru Impreza High Resolution Exterior
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Read our full review on the 2018 Subaru Impreza.

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Read more Chicago Auto Show news.

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Commemorates 50 years in the United States
Limited production of each model
New Heritage Blue exterior color
Based on high-level trim
50th Anniversary badging for exterior and interior
Unique wheel finishes
Subaru of America, Inc. debuts 50th Anniversary Edition for each vehicle in its 2018 line-up at the Chicago Auto Show. The limited edition models are based on a high-level trim and come in an all-new exclusive color with unique badging and exterior and interior accents.

Production quantities will be limited to 1,050 for Crosstrek, Forester, Impreza, Legacy and Outback, while WRX, STI and BRZ will have a combined total of 1,050.

The Anniversary editions celebrate the company’s 50 years in the United States and are immediately recognizable by the exclusive Heritage Blue exterior color; satin chrome exterior trim and badging; and SOA 50th anniversary emblem. They are further distinguished by unique alloy wheels (excludes BRZ). The exterior side mirrors are also finished in satin chrome (excludes BRZ, WRX, and STI). The cabin in each vehicle features black upholstery with contrasting silver stitching; silver seatbelts; and the 50th Anniversary logo embroidered on the front seats and carpeted floor mats. Each of these commemorative models is based on a high-level trim with an extensive list of standard features including EyeSight® Driver Assist Technology (where applicable). All models are on sale now at retailers across the country.

Subaru of America, which has experienced 10 consecutive years of sales growth, was founded on February 15th,1968, and operated for a short time from Balboa Park, CA, before moving to the Delaware Valley. Currently based in Cherry Hill, NJ, the company has grown substantially and will be moving to its new headquarters in Camden, NJ this spring.












2.0i Limited





2.5i Touring

2.0 XT Touring








2.0i Limited (4dr)

2.0i Limited (5dr)








2.5i Limited

3.6R Limited








2.5i Limited

3.6R Limited

















*MSRP excludes Destination and Delivery (D&D) charges. Crosstrek, Forester, Outback D&D is $915. D&D for BRZ, Impreza, Legacy, WRX and WRX STI is $860. Retailers in Alaska are charged an additional $150.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

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