The news about Jaguar Land Rover’s parent company, the India-based Tata, using some of JLR’s platforms for its own models isn’t really news. That information has been floating around since last summer. However, it appears Tata has now tapped the new Land Rover Discovery Sport’s LR-MS underpinnings to be the first platform it will use in constructing a new segment of “world-class” vehicles.
Rumors and even some confirmed reports are going around tying together Chrysler, Fiat and Tata. Starting in the U.S., Chrysler may partner with Tata to sell Jeep Wrangler’s to the Indian market. What is alarming about this plan came from an investment banker watching the deal. "You could definitely see this evolve into something," the banker said. "It would make sense for Tata to buy Jeep if this partnership went through ... and Chrysler could really do with selling a brand and getting some cash." Jeep, America’s brand for sale! Say it ain’t so Chrysler.
Chrysler also has extra manufacturing capacity from the SUV sales slowdown, and Fiat may lease factory space to bring production to the U.S. This may also tie Chrysler’s dealer network into the possible return of Fiat brands including Alfa Romeo.
Fiat and Tata are already attached to a deal that will have Fiat provide
financing for Jaguar and Land Rover, In return, Fiat would possibly sell the Tata’s ultra-economy Nano in Europe.
In a way, this could set up Lee Iacocca’s “Global Motors” dream of over 30 years ago. Iacocca thought about bringing together an American, European, and Japanese car company to make a worldwide automotive conglomerate. The idea allowed for utilizing the U.S.’s manufacturing strength, European style, and Japanese knowledge of good economy cars. Although Tata is not Japanese, the Indian firm is looking to show the world it knows how to make an inexpensive car. So, if all this goes through, someone better build a chart to keep track of what car is coming from where.