Tata’s Sports Car Project Goes Belly-Up
Talk about a disappointing turn of events, especially after the excitement surrounding a possible Tata sports car hit its stride at the 2017 Geneva Motor Show with the introduction of the Tamo Racemo. Now it looks like we’re unlikely to see the Tamo Racemo, or any other Tata sports car for that matter, in the near future. A report from Autocar India has doused the excitement surrounding the Tamo Racemo as it appears that Tata is putting the project on ice as part of its plans to “reduce investments in non-core business ideas.”
Though the details behind the about-face turn have yet to be confirmed, the publication did cite sources within the company who believe that the sports car project is, at the very least, hanging by a thread. The costs of building the sports car seem to be the biggest culprit behind this sudden about-face. At the very least, it was a casualty of a bigger goal the company is now moving on to, which includes streamlining its business models in an effort to improve production volume and regain market shares. None of these new directives have the Tamo Racemo in it, which is a shame considering that it’s debut earlier this year in Geneva was met with so much promise. None of that excitement matters now, though, because at the end of the day, the proverbial “bottom line” has once again dictated its terms on another automaker. Hopefully, Tata can sort out all of the current issues it has and revisit the Tamo Racemo in the future. Just don’t count on it happening anytime soon.
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