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150 years of existence is a remarkable achievement in its own right. Staying relevant and respected throughout those years like TAG Heuer has done is worthy of praise and adulation.

As part of their sesquicentennial celebration, TAG Heuer has tied up with Tesla to create a special edition Roadster for the Geneva Motor Show

The car features a unique interior by Tesla Chief Designer Franz von Holzhausen, which incrporates TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. It comes painted in Foucault Field Gray, which embodies the innovative spirit of both TAG Heuer and Tesla.

The special-edition 2010 TAG Heuer Tesla Roadster can be found at the Tesla booth during the public show days and from March 4-14, the car will be at the Palexpo-Geneva conference center. After that, the car will be driven to Baselworld - the world’s largest watch exhibition - for a special event on March 18.

Press release after the jump.

Press release

Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.

On display at the Geneva Motor Show is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector’s car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer’s cutting edge concept watch, to be revealed in Basel on March 18.

2010 TAG Heuer Tesla Roadster High Resolution Exterior Wallpaper quality
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This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand’s vintage stopwatches.

The car’s exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.

The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth during the public show days, March 4-14 at the Palexpo-Geneva conference center. The car will then be driven to Baselworld, the world’s largest watch exhibition, for a special event March 18.

Relentless focus on technological innovation

2010 TAG Heuer Tesla Roadster High Resolution Interior
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Since its founding in an artisan’s workshop in the Swiss Jura, TAG Heuer has become one of the world’s best-known luxury brands — maker of avant-garde watches, eyewear and premium mobile phones for refined consumers around the globe.

TAG Heuer, a star brand from the luxury group and worldwide leader Louis Vuitton Moet Hennessy (LVMH), also has deep roots in the automotive sector. Company founder Edouard Heuer received in 1911 the patent for The Time of Trip, the first car dashboard chronograph, followed in 1933 by the Autavia — the first dashboard timekeeper for both automobiles and aviation. The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the watch brand that can claim the longest and strongest association with motor sports and dream cars. Both watches and chronographs are inspired and driven by motor sports, from Formula One to GT cars.

"TAG Heuer has a rich history and expertise with the world’s most prestigious racing teams — but this is the first ever partnership we’ve forged with an electric sports car company," said Jean-Christophe Babin, President and CEO of TAG Heuer. "We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies arleady achieving these ideals today."

Tesla Motors began developing an electric sports car in 2004 and remains the only automaker selling highway-capable electric cars. The Tesla Roadster accelerates faster than nearly any other supercar yet is twice as energy efficient as a Toyota Prius — the only car that delivers supercar performance guilt-free, with zero tailpipe emissions and a carbon footprint dramatically lower than any comparable sports car.

Based in California’s Silicon Valley, Tesla has delivered more than 1,000 cars to consumers in 21 countries. Advertising Age magazine recently named Tesla one of America’s "hottest brands." The Tesla Roadster is quickly becoming the must-have car among Hollywood celebrities, European royalty and socially responsible trendsetters worldwide.

"Engineers at both TAG Heuer and Tesla understand intuitively that technology — whether worn on your wrist or driven on the road — can help us live better while we tread more lightly on this planet," said Tesla CEO Elon Musk.

The CEOs of TAG Heuer and Tesla, along with celebrity customers of both companies, will launch their next collaboration in style on March 18 at a party during Baselworld 2010. This nine-month project, commemorating TAG Heuer’s 150th anniversary, will have worldwide reach and will raise awareness of technological innovation to consumers on three continents.

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  (503) posted on 12.19.2011

Oh! I love the watch! smiley Seriously, I’m not so fascinated with the looks of this roadster, especially on its front. However, I noticed that it has an awesome interior feature, specifically on its steering wheels and dashboard.

  (477) posted on 08.3.2010

Are you actually saying that a Civic or a Renault hatch would beat the fuel economy of the Roadster, and that they’re more fun to drive ? For someone who’s bored by Tesla, I’m not sure you’ve been properly introduced to the vehicle in question...

  (701) posted on 03.9.2010

Watch spe ts are now venturing on cars, I’m excited on this.

  (612) posted on 03.3.2010

This will go great in my garage parked between my Swatch Toyota Sienna and Members Only Firebi

  (806) posted on 03.2.2010

well lucky for them thou.. but i wonder why uses different color scheme on the tesla, i mean the Brakes and side mirrors are red and green..

  (938) posted on 03.1.2010

tag Huber is one of my favorite wrist watch, very fine details and it was really a crafts man’s work. well tesla is very lucky to be chosen by Tag.

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