Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new 10th generation Corolla sedan at a press conference today at the 2007 Specialty Equipment Market Association (SEMA) Show.

"Nearly 40 years after the Corolla was introduced to American drivers, the 2009 Corolla will continue to offer the quality and value for which the brand has long been known," said Tim Morrison, Toyota Division corporate marketing manager. "In style and substance, the tenth-generation Corolla will have a strong, new identity, all its own. It will be far more than merely the next-generation Corolla and will position itself perfectly above our entry-level Yaris and below our sales leader, the Camry."

2009 Toyota Corolla
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Originally launched in Japan in 1966, Corolla first arrived in America in 1968 to instant success. For nearly four decades, Corolla has been synonymous with Toyota quality, style and value, earning a distinction as one of the most trusted cars in America. Over that span more than 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.

The new Corolla remains true to the brand’s role as a subcompact sedan, with dimensions similar to the model it replaces. But it offers an all-new body with a lean, stylish shape, and it delivers increased interior and luggage room, more power, more economical engines and an all-new chassis and suspension.

The all-new Corolla will come in five grades – Standard, LE, XLE, the sporty S, and the performance-driven XRS.

2009 Toyota Corolla
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The Corolla’s wide, low profile was developed by Toyota Design in collaboration with styling studios in Turin, Italy. Its foundation was set by the search for a lower, sportier shape than that of the previous Corolla. That search drove the decision to move the bottom of the A-pillar forward and the bottom of the C-pillar aft to increase the angle of the window glass and to improve the Corolla’s aerodynamic performance.

The standard body kit on S and XRS models helps to modify aerodynamics and enhance the Corolla’s sporty look – these include a front underbody spoiler, fog lamps, rocker moldings, upper and lower rear spoilers, and for improved air management under the car, engine undercovers.

The 2009 Corolla’s interior is sporty and distinctive – with roomy-feeling comfort. While Corolla maintains the same headroom, legroom and shoulder room as the previous model, it feels larger, thanks to a design that enhances comfort and improves utility, usability and storage.

2009 Toyota Corolla
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A variety of useable, easy-to-reach storage spaces add convenience and usability to the 2009 Corolla’s interior. These include center console side pockets, a storage box above the usual glove box, front and rear door pockets that can safely hold 20-ounce bottles, a console box with a large-capacity main tray and a smaller accessory tray, an overhead console useful for storage of sunglasses or garage-door openers, and a rear-seat center armrest with an integral drink holder.

Map lights that illuminate independently are supplied for both driver and front passenger. And to aid in ingress and egress, retractable handgrips are supplied above each door opening.

The Standard, LE and XLE models will be equipped with an all-new 1.8-liter engine. The 16-valve, DOHC four-cylinder engine with Dual VVT-i (Variable Valve Timing with intelligence), produces 132 hp at 6,000 rpm and 128 lb-ft of torque at 4,400 rpm. Corolla models equipped with the 1.8-liter engine will achieve preliminary EPA city/highway fuel economy ratings of 27/35 mpg.

2009 Toyota Corolla
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A five-speed manual transmission is standard with the 1.8-liter engine, and a four-speed automatic Electronically Controlled Transmission (ECT) will also be available.

For those who crave just a bit more horsepower and torque, there is the 2.4-liter engine. This engine is completely redesigned for use in the new Corolla XRS grade. The 16-valve DOHC engine with VVT-i produces 158 hp at 6,000 rpm and 162 lb-ft of torque at 4,000 rpm. Preliminary EPA city/highway fuel economy for the 2.4-liter engine is 22/30 mpg.

The 2.4-liter engine will be paired with standard five-speed manual and optional five-speed automatic transmissions.

Safety features on the all-new Corolla include standard driver and front passenger airbags, front seat-mounted side airbags and two-row side curtain airbags.

Front seats employ active headrests as standard equipment. When the vehicle is struck from the rear, a cable-actuated mechanism in the active headrest moves the headrest upward and forward to limit the movement of the seat occupant’s head.

2009 Toyota Corolla
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Toyota’s Anti-lock Braking System (ABS) is standard on all grades of the Corolla and Vehicle Stability Control (VSC) with Traction Control (TRAC) and an off switch is available.

The all-new Corolla will be loaded with a comprehensive list of standard performance and convenience features. All models will be equipped with a heavy duty rear window defogger, AM/FM/CD audio with four speakers that is also XM® satellite capable, auxiliary audio input jack, air conditioning with air filter, tilt and telescopic steering wheel, 60/40 split folding rear seats, and much more.

The sporty S grade will feature standard P205/55R16 tires with full wheel covers, color-keyed front and rear underbody spoilers, fog lamps, front sport seats, leather-wrapped steering wheel, black headlamp housing, chrome exhaust tip and AM/FM/CD XM® capable audio with six speakers.

In addition to S grade features, the XRS grade adds a rear deck spoiler, P215/45 R17 tires with alloy wheels, sport strut tower brace, VSC with TRAC and an off switch, XRS scuff plate, leather-trimmed shift lever and knob, cruise control and an interior chrome accent.

2009 Toyota Corolla
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An impressive list of optional comfort and utility features will be available to further enhance the Corolla driving experience such as AM/FM/six-disc CD changer with MP3/WMA playback capability, satellite radio (subscription required) and six speakers, a power package that includes power windows and door locks. Additional options on select grades include JBL Audio system with AM/FM six-disc CD changer with eight speakers and Bluetooth®, Navigation system with AM/FM CD with MP3/WMA playback capability and XM® satellite radio with XM NavTraffic® capable with six speakers, leather-trimmed seats and shift knob, tilt and slide moonroof, VSC with TRAC and cut-off switch.

The all-new Corolla will reach Toyota dealerships in February 2008.

Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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Show Comments


  (133) posted on 04.15.2008

and i didnt get the ledgendary resale valu i expected. i sold it for 34.66667 percent of the original price after 3 years of ownership...that’s 34.66667 % of the original price people. last time i checked it was a toyota i was selling not a datsun 120y series.

  (133) posted on 04.15.2008

well my corolla is gone finally. i am a little sad(yeah right)

  (102) posted on 11.2.2007

The exterior reminds me of a 4 year old Mazda design, it`s so conservative

  (130) posted on 11.2.2007

Hmm, the disadvantage is that it doesn’t really have anything more than the other hatchbacks today

  (1) posted on 10.31.2007

Sure, using Camry SE’s nose looks better, but the rear end... look pretty ugly. I am sorry to any Toyota friend but the new Corolla does not impress me much. Sure it might be a good everyday car from point A to point B, but Toyota’s cars just don’t give the driver much of a driving experience.

  (371) posted on 10.31.2007

The current Corolla is a waste of time, and this one is following suit. It is not worth the money, take it from me. I own one of the things. Hopefully next week this time I can use the words "HAD", "OWNED", "DROVE" etc. when referring to it. Get the picture? The only redeeming quality is the fact that I am getting (add "GOT" to the list, please) 50+mpg highway for my 1.5L LX model.

  (5990) posted on 10.31.2007

The current Corolla is a waste of time, and this one is following suit. It is not worth the money, take it from me. I own one of the things. Hopefully next week this time I can use the words "HAD", "OWNED", "DROVE" etc. when referring to it. Get the picture? The only redeeming quality is the fact that I am getting (add "GOT" to the list, please) 50+mpg highway for my 1.5L LX model.

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