The Japanese automaker Toyota has just launched an all new rear wheel drive luxury sedan for its home market called the Mark X. Built on the same platform as the Lexus GS, the new four door is powered by a choice of two engines, the first being a 2.5 Liter V6 that delivers a maximum output of 203 HP and is 15% more efficient than government regulations require as well as a powerful 3.5 Liter V6 that puts down a total of 318 HP. No matter which power plant you choose, both engines can be mated to Toyota’s gas sipping ECT six speed automatic transmission complete with sporty paddle shifters mounted on the steering wheel. The Mark X is good for a 0 to 60 MPH sprint of about 8.3 seconds and will return an average of 49.2 MPG.

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For 2010, the Toyota Mark X features a widened front bumper opening, a sporty mesh grill, wraparound taillights and very thick C pillar giving the car a very muscular appearance. Keeping with the Mark X’s luxurious theme, the upscale sedan offers a spacious interior for up to five passengers and driver amenities like an ergonomic leather wrapped steering wheel and motorized lumbar support that combine quality and precision evoking a feeling of pure driving pleasure.

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The Mark X is also loaded with high tech gadgets like an adaptive radar based cruise control system, equipped with a brake-control function that can maintain a fixed distance from the car in front, adaptive front lighting system, hill start assist control, HDD navigation system with map on demand and a digital T.V. tuner as well as the automaker’s intelligent parking assist system.

Press release after the jump.

Press release

The Mark X features a dynamic low center of gravity that is combined with powerful driving performance made possible by a new 3.5-liter V6 engine. The style and driving performance of this upscale vehicle are in tune with adult sensibilities, delivering in-touch-with-the-road steering that responds instantaneously to the driver’s every wish, stability at high speeds and a smooth comfortable ride.

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In addition, the vehicle’s environmental performance is at the top of its class1. The fuel efficiency of the Relax Selection two-wheel drive models exceeds the 2010 standards by 15%, qualifying them for incentives and subsidies under the Japanese government’s taxation system for environmentally considerate vehicles.

The new Marx X, starting at an appealing 2.38 million yen, comes in a diverse lineup—standard type, sports type and premium type—to allow drivers to show their individuality.

Rear-wheel drive package offers dynamic styling and exciting cruising

The design concept behind the Marx X is "glam tech"—combining the visual "glamour" conveyed by the vehicle with the "high-tech" expression of its modern and precise feel. The result is subtle contrast as well as a dynamic and stylish form. The vehicle’s silhouette is smooth and elegant, with expansive front and rear pillars to emphasize integration with the underbody. The 1,435 mm height and 20 mm expansion for both width and track give the vehicle a low center of gravity. Rear-wheel drive allows a front-and-rear weight distribution ratio of 54:46 for stable driving.

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The bumper’s wide opening and deep-set fog lights emphasize the face’s low center of gravity and wide stance, while the three-lamp linear layout of the headlights and a mesh grille enhance the sense of vitality. The combination taillights also have a three-lamp linear layout, while lights built into the lid of the trunk serve as a statement of class.

Six refined body colors are available, including the new Ice Titanium Mica Metallic.

The interior is sporty and dynamic, combining quality and precision that evokes a feeling of driving pleasure. The leather-covered steering wheel’s thicker ergonomic grip and a leather-booted gearshift add to the sporty feel. The angles of the seat cushion and sides of the front seats have been optimized for superior hold. The driver’s seat also features a switch-operated motorized lumbar support function that shifts the seatback forward or back to improve back comfort during driving.

The shoulder portion of the door trim for the front and rear seats has been pushed outward by 25 mm (total for left and right), while the distance between the front seats has been increased by 20 mm, resulting in a roomier interior.

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Sporty cruising performance and high-quality, comfortable ride

The new 3.5-liter V6 engine is paired with a 6 Super ECT with a driving response and acceleration management system to provide the ample and comfortable cruising characteristic of a full-scale rear-wheel drive sedan. The 2.5-liter V6 engine (two-wheel drive) models offer outstanding acceleration, going from zero to 100km/h in just 8.4 seconds2.

Reduced friction resistance in the suspension and higher arm rigidity enhance maneuverability and provide in-touch-with-the-road steering and a smooth, comfortable ride. The sports type models are equipped with Adaptive Variable Suspension, which combines mono-tube shock absorbers and computer control of damping force, delivering an exceptional ride, superior handling and stable cruising performance.

Depending on the driving conditions, the driver can—at the flick of a switch—choose between the Sport, Snow and Eco driving modes to optimally control drive force.

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The newly adopted Variable Gear Ratio Steering system, which controls the angle of the front wheels according to vehicle speed to improve steering performance, is coupled with optimized electric power steering, resulting in outstanding handling. Vehicle Dynamics Integrated Management coordinates the drive power, steering and brakes to ensure excellent stability and improve preventive safety. Expanded use of vibration-dampening materials limits noise penetration, resulting in a quiet and comfortable cabin.

Improved safety features

Outstanding safety performance is achieved by equipping all vehicle models with seven airbags, including SRS (Supplemental Restraint System) side airbags, SRS curtain shield airbags, and a driver’s seat knee airbag; VSC (Vehicle Stability Control) to control skidding; TRC (Traction Control) to minimize wheel spin when accelerating; and Active Headrests up front to reduce stress on the neck in a rear-end collision.

The vehicle’s Pre-Crash Safety System uses millimeter-wave radar to detect potential collisions and alerts the driver through a warning buzzer and display. In line with the possibility of collision, the Pre-Crash Brake Assist system, Pre-Crash Brake system and Pre-Crash Seatbelts minimize collision damage to achieve a higher level of safety.

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When cornering with the headlights on, the Intelligent AFS (Adaptive Front-lighting System) shifts the low beams to match the steering angle and vehicle speed, thereby enhancing visibility in the direction the vehicle is moving. The new Radar Cruise Control system, equipped with a brake-control function, detects and monitors the preceding vehicle, maintaining a fixed distance, in line with the preceding vehicle’s speed, within a preset speed range. Hill-start Assist Control prevents the vehicle from rolling backward when switching from the brake to the accelerator during a start on a steep hill.

Comfort features enhance driving pleasure

The multi-information display, which indicates average fuel efficiency, possible cruising distance and other data, features enhanced visibility through the adoption of a high-contrast white, organic electroluminescent (EL) display. Fully automatic independent temperature controls for the driver and passenger sides—standard on all models—feature a function to remove pollen, dust and other impurities from the air in the cabin. Meanwhile, Plasmacluster Ions®3 technology combats bacteria and creates a comfortable cabin atmosphere through the balanced release of positive and negative ions.

The 480-liter4 trunk is roomy enough to accommodate four golf bags.

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An HDD navigation system (compatible with the G-BOOK mX telematics service) features multimedia and other advanced functions such as Map on Demand, which provides automatic map and information updates and door-to-door guidance that pinpoints directions to a destination. The premium models come with a G-BOOK mX telematics service-compatible HDD navigation system with built-in terrestrial digital TV tuner and gear-shifting functions for driver support in merging and exiting and at intersections; 12 speakers optimally placed to provide sound quality comparable to a live performance.

The Intelligent Parking Assist system uses ultrasonic sensors installed in the front of the vehicle to detect parking-space parameters and help the driver parallel park or back into a parking space by informing the driver when to turn the steering wheel and where to start backing up.

Reduced environmental impact

Efforts were made to improve fuel efficiency and reduce CO2 emissions. The 2.5-liter two-wheel-drive models have a fuel efficiency of 13.0km/l5, while the 3.5-liter two-wheel-drive models have one of 10.2km/l5, thus placing both at the top of their vehicle classes1. All vehicles in the series achieve emission levels 75% lower than the 2005 level required under the Japanese Ministry of Land, Infrastructure, Transport and Tourism Approval System for Low-emission Vehicles.

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The Relax Selection two-wheel-drive models have fuel efficiency that exceeds by 15% the level stipulated in the Japanese 2010 standards set out under the Law Concerning the Rational Use of Energy, thereby qualifying them for incentives and subsidies under the Japanese government’s taxation system for environmentally friendly vehicles.

All 2.5-liter models meet the Japanese 2010 standards and qualify for subsidies6. An Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation and an Eco Zone Indicator that shows throttle use—standard on all models—raise driver awareness of environmentally considerate driving. Eco-VAS (Eco-Vehicle Assessment System)—Toyota’s original comprehensive environmental impact assessment system—was implemented to efficiently reduce overall environmental impact throughout the vehicle’s lifecycle.

A review of the materials, processing methods and adhesives used for interior parts helped reduce the amount of volatile organic compounds (VOCs), such as formaldehyde, as well as the discomforting odors sometimes resulting from such materials, to levels below those outlined in the Japan Automobile Manufacturers Association’s "Vehicle Cabin VOC Testing Methods (for Passenger Cars)", which are the industry’s voluntary standards.

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The door trim and carpet are made of low-VOC materials and the front console box is made from VOC-free water-based urethane synthetic leather.

Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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  (1211) posted on 03.7.2011

Basically Mark X is two inches shorter and narrower than a 2010 Camry.
And RWD compare to FWD is much smaller. I think need to have bigger engine and front seats.

  (665) posted on 04.15.2010

Its a new 3.5-liter V6 engine. The vehicle’s silhouette is smooth and elegant. I heard in Japan its worth is 2.38 million yen.

  (2) posted on 04.5.2010

Lotsa mods for the previous model. Check out modcarclub forum. It is one of the best Toyota JDM car to mod. I am sure there will be plenty of mods for this model too.

  (937) posted on 02.24.2010

I really love the Mark X on the Grille, looks aggressive and sporty.

  (534) posted on 02.7.2010

Agreed that it looks beautiful, but did you notice the rear lights look oddly similar to an Acura TSX’s. The the exact same design, but the same idea. Just goes to show you that this car is placed like a Lexus GS in Japan.

  (708) posted on 01.27.2010

@Uncia: I think this model is only exclusive for the Japanese, its hard to import or bring this model to other places.

  (814) posted on 01.27.2010

the good thing about this car is that, it can only hold or can store 4 liters of fuel plus the cool navigation system

  (238) posted on 10.20.2009

Because America doesn’t like competition haha. I wish many cars had come to America that never did.

  (868) posted on 10.20.2009

Why don’t we get this here in America?

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