• 2010 Toyota Prius Generation "X"

LISTEN 03:27

To mark the Prius’ ten year anniversary in the UK, Toyota GB are offering a 1000-unit, limited production run Prius that is sure to turn some heads. Hybrids are known for being notoriously uncool and bland, but Toyota is out to change mindsets in a big way. The new Prius, dubbed “Generation X” is aimed at a more style conscious buyer, who still has the environment and epic fuel consumption on their minds. The cool factor comes in the form of a sporty bodykit, comprising of new front and rear bumpers, and side skirts.

Complimenting the look are 17” multi-spoke alloys with an anthracite finish and tinted windows for more privacy. Inside, you’ll find new leather seats, complete with embossed 10th Anniversary logo, along with all the usual creature comforts of the T Spirit model (Navigation with integrated sound library, Bluetooth, rear parking monitor, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display). The limited edition Generation X is available only in two colours, Pearl White and Astral black, making them easily identifiable and the most exclusive Prius models yet.

Toyota claims that even after the makeover, the fuel consumption and tax friendly features of the Prius are 100% maintained – 70.6mpg and 92g/km combined cycle consumption and CO2 emissions. So, basically there’s no downside to this special edition.

A Generation X can be yours for £26,150 ($41,500 at current exchange rates) and orders are now open, with deliveries starting in winter. We think it’s safe to say we really like the approach to making Hybrid technology more appealing, and hope to see other manufacturers follow suit.

Press release

Your eyes don’t deceive you: Prius has turned street-sharp with front, rear and side skirts, 17-inch smoked-finish alloys and dark-tinted privacy glass. The new look belongs to a special edition model that celebrates the world-beating hybrid’s first 10 years in the UK.

And don’t assume that dressing up Prius for this landmark occasion compromises its peerless environmental performance. The new Prius 10th Anniversary is every bit as fuel-frugal and tax-friendly as its more sober-suited stablemates, with 70.6mpg and 92g/km combined cycle consumption and CO2 emissions.

2010 Toyota Prius Generation "X" High Resolution Exterior
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Prius’s birthday makeover extends to the car’s interior, too, with high-quality black leather upholstery, embossed with the 10th anniversary logo.

In other respects, Prius 10th Anniversary shares the same equipment specification as the top-of-the-range T Spirit model, so comes equipped with HDD satellite navigation (with integrated sound library), rear parking monitor, Bluetooth, Intelligent Park Assist, cruise control, smart entry and start, rain-sensing wipers and head-up display.

Only 1,000 examples are to be built, making this the most exclusive production Prius yet. White Pearl or Astral Black exterior paint finishes are available, and the on-the-road price is £26,150, Orders are being taken now, with first deliveries to customers this winter.

Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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  (446) posted on 12.5.2011

Its neat appearance brings the glamorous appearance on this Prius Generation! smiley However, I wonder if it can also offer an impressive interior and an engine specification.

  (328) posted on 11.29.2011

Prius is already looks so cool and attractive on its white body paint, in spite of having only a simple exterior detailing it was still very fabulous. However, I wonder if what’s the engine specification of it?

  (397) posted on 10.10.2011

I have to agree with Rico Martin that the decency and hygienic look of this Prius Generation "X" is really so impressive and stunning. I must say that despite of having a simple platform the appeal that it had was overwhelming.

  (412) posted on 10.6.2011

The decent appearance and hygienic look of this Prius Generation "X" is very impressive, but I’m curious on its interior features and amenities of this one. However, I’m glad that it had a reasonable price.

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