The whole point of an event like SEMA is to show the industry the latest and greatest in the aftermarket world. So it’s pretty much a given that you’re going to see some out-of-this world projects getting their timeshine at the event.

Toyota is taking this to heart this year with the presentation of a concept Tundra that will make fishing aficionados faint with envy. The Toyota Tundra Ultimate Fishing Concept is just that, the most ridiculous and geared up fishing-themed vehicle you’ll see on dry land.

With the help of pro angler Brett Meyers, Toyota went about building the vehicle to make it look like an actual Bass Pro Shop on wheels. There’s a storage system on the covered truck bed that pretty much has everything an angler will need for his fishing exploits. You name it: tackles, reels, rods, and even a refrigerator. Other features of the truck’s exterior include a custom-fabricated roof rack, Rigid Industries LED lighting and grille, custom fishing rod tubes, a 3M matte gray wrap, Bushwacker fender flares, and smoked exterior lighting.

Similarly, the interior of the Tundra Ultimate Fishing Concept also comes chalk full with gear you’ll need for your fishing expeditions. It’s got a multitude of screens that can display Navionics lake-mapping options. It’s got a center console that runs from the dashboard all the way back to the rear cabin wall. About the only thing missing is the rear bench seat, which was taken out to accommodate the two fishing buckets.

Best of all though is the performance upgrade given to the Tundra, one that was accomplished with the installation of a TRD supercharger system, as well as a new exhaust system. A 12" lift kit was also installed, increasing the car’s ride height by an effective foot, and last but certainly not least, it also received a new set of 20" Mud Grappler tires and improved brakes.

It’s not your everyday fishing vehicle, but it’s certainly something every angler would want to have at their disposal.

UPDATE 11/01/12: We all know that the Toyota Tundra Ultimate Fishing Concept is a vehicle unlike anything we’ve ever seen before. Now, we get a better look at what makes it so after Toyota released a number of new photos of the concept truck. Check them all out in the gallery below!


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  (1) posted on 07.17.2015

Please CORRECT your article, his name is BRITT MYERS, not "Brett Meyers". Thanks!!

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