The Toyota Prius has been around since 2001 and very rarely have we ever used the words "elegant" and "luxurious" to describe it. But Toyota is determined to infuse those two things on the 2015 Prius with the unveiling of the Persona Series Special Edition. Yes, the Toyota Prius is getting a special edition treatment. But that’s not even the most surprising part about this whole thing. Believe it or not, the Prius Persona Series Special Edition actually looks pretty darn good. Who knew!