The Swagger Wagon has just received a dramatic and quite literal facelift, featuring the unmistakable mug of SpongeBob Squarepants. This one-off piece of absurdity is actually a 2015 Toyota Sienna, customized to the hilt by Toyota and Nickelodeon to promote the upcoming SpongeBob Movie: Sponge Out of Water.

The Sienna SpongeBob Squarepants Edition will make its public debut at the 2014 Los Angeles Auto Show. As sure as the sun is hot, this creation will likely go down as one of the more popular attractions in Los Angeles.

Once the SpongeBob Sienna gets its fill of the spotlight in Los Angeles, the van will embark on a cross-country tour to promote the new SpongeBob movie before the it opens in theaters on February 6, 2015.

Serious-minded folks are likely to scoff at the Sienna SpongeBob and dismiss it as nothing more than a novelty showpiece. How easy these people forget that this is actually the second SpongeBob-themed creation Toyota has built in as many years. Remember the 2014 Toyota Highlander Spongebob Squarepants Edition that made its debut at the 2013 SEMA Auto Show?

On a far less obvious level, it’s a genius marketing ploy to attach SpongeBob Squarepants to a minivan Toyota wants parents all over the U.S. to buy. What better way to do draw attention to that than by dressing up a Sienna using a cartoon character that kids of this generation are all-too familiar with. We see what you’re doing there, Toyota.

Click past the jump to read more about the Toyota Sienna SpongeBob Edition.

  • 2015 Toyota Sienna SpongeBob Edition
  • Year:
    2015
  • Make:
  • Model:
  • 0-60 time:
    10 sec. (Est.)
  • Top Speed:
    125 mph (Est.)
  • Price:
    47500 (Est.)
  • Price:
  • car segment:
  • body style:

Exterior

2015 Toyota Sienna SpongeBob Edition High Resolution Exterior
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Even if you do distinguish the car from its design, it’s hard to take your eyes off of SpongeBob’s face.

Toyota swears that there’s a Sienna somewhere under the fully customized Spongebob exterior. Even if you do distinguish the car from its design, it’s hard to take your eyes off of SpongeBob’s face. It literally occupies every square inch of the Sienna’s windshield and even extends down to the hood where his mouth is, completing the face that has made fans out of millions of kids — and adults — all over the world.

The entire body of the Sienna was also given a two-tone, yellow-and-blue finish depicting Spongebob’s skin color and the dominant color of his underwater address. There’s also a large bubble blower sitting on the roof of the van, described as a "Superhero Incredibubble" that was included with the singular purpose of blowing actual bubbles.

Interior

2015 Toyota Sienna SpongeBob Edition Interior
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2015 Toyota Sienna SpongeBob Edition Exterior
- image 578261
2015 Toyota Sienna SpongeBob Edition Interior
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A majority of the cabin, including the dashboard, door panels, and pillars were treated to the same ocean blue color trim as the roof.

You thought the exterior was wild? Wait until you step inside the cabin of this Sienna. The oddities begin with the custom blue Captain’s ship wheel that has taken the place of the Sienna’s standard steering wheel. I’m not positive about this, but I don’t think that blue ship wheel has airbags inside of it.

A majority of the cabin, including the dashboard, door panels, and pillars were treated to the same ocean blue-colored trim as the roof. The headliner is finished in a different blue-sky shade of blue while the floor was recreated to look like sand. The inspiration behind those two designs is quite obvious.

Some yellow trims were also added throughout the cabin, as well as custom seats inspired by the colors of SpongeBob’s posse at Bikini Bottom. I’m guessing Spongebob and Patrick Star are the two font seats while Squidward Tentacles and Mr. Krab represent the second row captains chairs. The third row seats are a little harder to make out, but that could be Sandy Cheeks, Spongebob’s squirrel/astronaut friend from Texas.

Drivetrain

2015 Toyota Sienna SpongeBob Edition High Resolution Exterior
- image 578259
The combination of the V-6 and the transmission allows the Sienna to cover 18 mpg in the city, 25 mpg on the highway, and 21 mpg combined.

The 2016 Toyota Sienna is powered by a 3.5-liter, V-6 engine that’s good to produce 266 horsepower and 245 pound-feet of torque. Power is sent to the front wheels courtesy of a six-speed automatic transmission.

The combination of the V-6 and the transmission allows the Sienna to deliver 18 mpg in the city, 25 mpg on the highway, and 21 mpg combined.

Now that the Sienna’s powertrain has been established, how do you even drive this thing to begin with? I get that the Captain’s ship wheel can probably be taken out and replaced with a standard steering wheel, but is it possible to look out of the windshield and see anything with Spongebob’s face blocking the view?

My guess is that the face can be taken off of the windshield when the Sienna needs to hit the road. That’s the only plausible explanation I can think of.

Conclusion

2015 Toyota Sienna SpongeBob Edition Exterior
- image 578260

It’s best not take the Sienna SpongeBob Edition seriously and look at it the way it’s supposed to be looked at. It’s a kid-friendly promotional minivan that was given the full SpongeBob Squarepants treatment, right down to the captain’s ship wheel and the bubble blower on the roof.

It’s fantastic!

  • Leave it
    • Try steering with that ship wheel
    • Not for sale
    • Promotional vehicle only

Press Release

Nickelodeon and Toyota have partnered to transform everyone’s porous pal into a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, The SpongeBob Movie: Sponge Out of Water. The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle will be unveiled on Nov. 18 at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.

2015 Toyota Sienna SpongeBob Edition High Resolution Exterior Wallpaper quality
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“SpongeBob SquarePants continues to be at the center of pop culture, and through this promotion with our wonderful partners at Toyota, we have created his next iconic moment with a truly unique vehicle that captures all of the high-octane energy of Paramount’s highly anticipated feature film,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.

“Toyota is again teaming up with SpongeBob to help him and his friends go places in a custom ride inspired by their upcoming dry land adventures,” said Jack Hollis, vice president of marketing for Toyota. “The 2015 Sienna is a perfect choice for families and superheroes alike – offering seating for up to eight and a bubble blower attachment feature to boot.”

2015 Toyota Sienna SpongeBob Edition Interior
- image 578257

The SpongeBob Movie-themed 2015 Toyota Sienna will bring SpongeBob’s special brand of nautical nonsense to several family-friendly locations, including select Bass Pro Shops across the US, Nickelodeon Suites Resort, Orlando, Fla.; Nickelodeon Universe at Mall of America, Minneapolis, Minn.; the Chicago Auto Show, Chicago, Ill.; and the New York Auto Show, New York, NY. These events will feature character meet-and-greets and photo opportunities, a SpongeBob-inspired crane game; giveaways and more.

The SpongeBob Toyota Sienna promotion will also be supported online with a custom channel on nick.com and promoted through on-air as well as digital display advertising and social media. Beginning Dec. 15 fans can log onto www.nick.com/toyota to get more information on tour stops and access a gallery of images of the SpongeBob Movie vehicle. On Jan. 5 users can log on to the site for more SpongeBob branded fun and activities, including quizzes, a comic creator and videos. Additionally, through Jan. 19 kids and families can log onto the site to enter a sweepstakes for a chance to win a trip for a family of four to the SpongeBob Movie: Sponge Out of Water premiere.

In “The SpongeBob Movie: Sponge Out of Water,” from Paramount Pictures and Nickelodeon Movies, SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet. Starring Antonio Banderas, Tom Kenny, Clancy Brown, Rodger Bumpass, Bill Fagerbakke, Carolyn Lawrence and Mr. Lawrence

2015 Toyota Sienna SpongeBob Edition Interior
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Produced by Paul Tibbitt and Mary Parent, with live action direction by Mike Mitchell. Based on the series “SpongeBob SquarePants” created by Stephen Hillenburg. Story by Stephen Hillenburg & Paul Tibbitt, screenplay by Glenn Berger & Jonathan Aibel and Paul Tibbitt and directed by Paul Tibbitt.

The 2015 Toyota Sienna made its debut earlier this year, featuring refreshed exterior styling packed with added safety, convenience and multi-media features. The updated Sienna, the only family van to offer an all-wheel drive option, is the ideal choice for transporting a large family, or loading up all your stuff for a weekend getaway. Inside, Sienna really shines with an array of upgraded interior appointments and new convenience features allowing the family hauler to remain kid-friendly, but in a parents-rule environment.

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