If you gotta blow your nose, you’ll probably ask for a Kleenex. If you need a cotton swab, you’ll look for a Q-Tip. If it’s hybrid transportation you’re after, the Prius is the standard. Rightfully so – the Prius was the first mass-produced hybrid vehicle, selling 3.5 million models worldwide since its introduction in 1997. But unlike hygiene products, hybrid technology has come a long way in the last two decades, and Toyota’s green icon is under pressure to evolve. Enter the fourth generation, which brings a new design, a new platform, tons of tech, and a compelling effort to broaden the appeal of this eco-conscious torchbearer. I was invited to southern California to try it out.