More miles, more gear, and a new look

With more than 30 gas-electric models on the market, including the Prius (aka the first-ever mass-produced hybrid vehicle), Toyota is justified when it claims to be the “world’s hybrid leader.” But in order to maintain its battery-assisted superiority, the Japanese automaker must continually produce the bleeding edge of green technology and set the trend when it comes eco-oriented transportation. These days, that means the inclusion of a plug-in model. The previous Prius plug-in ended production in June of 2015, but now, it’s back, offering more MPGe, more standard features, and a new look, making for what Toyota calls “one of the most technologically advanced, best-equipped Prius in the model’s history.”

It’s called the Prime, and first things first – it offers upwards of 120 MPGe, which, according to the manufacturer, is expected to be the highest MPGe of any plug-in hybrid on the market. That in itself is a significant statement in the world of max-miler passenger vehicles, but this frugal fuel consumption is also backed by more all-electric range, with up to 22 miles of emission-free driving off battery power alone, effectively double the EV range of the previous model.

So then – the Prime sounds like it’s got the goods, but with gas prices remaining so low, is it enough to spark the interest of consumers?

Continue reading to learn more about the 2017 Toyota Prius Prime.


2017 Toyota Prius Prime High Resolution Exterior
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2017 Toyota Prius Prime High Resolution Exterior
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2017 Toyota Prius Prime High Resolution Exterior
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For better or worse, one look at the Prime is all you need to determine that it is indeed a Prius. The aesthetic was undoubtedly guided by the principals of minimal air resistance, a characteristic that’s assisted by an automatic grille shutter in the nose. However, Toyota says “the Prius Prime is no aero jellybean,” and if you look closely, there’s a little superfluous styling thrown in here and there.

The most noticeable visual changes are in the front fascia, where horizontal quad LED headlights are matched to vertical daytime running lights

The most noticeable visual changes are in the front fascia, where horizontal quad LED headlights are matched to vertical daytime running lights. You’ll also find LEDs in the wing-shaped taillights, which are once again matched with vertical lights in the corners. Toyota says the LEDs offer superior illumination while simultaneously reducing energy consumption compared to traditional halogen lights.

In profile, strong character lines give the car a raked appearance, which is emphasized by a rather bulbous rear end. Highly angular cuts and deep recesses are found everywhere, a staple of Toyota’s most recognizable eco-warrior.

All told, it’s an extremely polarizing look, one that’s sure to draw praise from the eco-faithful and aversion from the non-believers. But that’s the Prius way, and you gotta at least give Toyota credit for sticking to its guns.

Dimensionally, the Prime is larger than the previous plug-in, with an extra 2.4 inches of length and 0.6 inches of width. It’s also about an inch lower.


2017 Toyota Prius Prime High Resolution Interior
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2017 Toyota Prius Prime High Resolution Interior
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2017 Toyota Prius Prime High Resolution Interior
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Inside, the Prime uses the same sort of spacey, futuristic design we’ve come to expect from a member of the Prius family. The first thing you’ll notice is the enormous 11.6-inch infotainment screen mounted to the center console. Above this, you’ll find dual 4.2-inch color TFT multi-information displays for critical info like road speed, while the drive mode selector (reverse, neutral, park, etc.) is below.

There’s seating for four, while the increased exterior dimensions offer extra cargo space, complemented by a 60/40 rear bench split

There’s seating for four, while the increased exterior dimensions offer extra cargo space, complemented by a 60/40 rear bench split. There’s also sound-insulated laminated glass for the windshield and front doors. However, when I drove the 2016 Prius last year, it was still a little too noisy for my taste, so hopefully the Prime is an improvement.

As far as equipment goes, there are a ton of extras in the cabin. Standard features include navigation, a rear backup camera, heated front seats, and intelligent automatic climate control. Smartphone users can control several features remotely, including turning on the A/C, checking the charge status, altering the charge scheduling, finding charge locations, and tracking an “eco driving score” for green-enthusiast bragging rights. There’s also a USB 2.0 port, voice recognition, Bluetooth music streaming, and Siri Eyes Free if you happen to use Apple products. Finally, a Qi wireless charging dock is onboard for compatible devices.

Available equipment includes a color heads-up display and SofTex leatherette upholstery for the seats. Music lovers can opt for a premium Entune sound system with 10 JBL GreenEdge speakers mounted in six different locations throughout the cabin. There’s also an Entune Media bundle with an AM/FM radio pause feature, HD Radio, traffic info, weather, and SiriusXM with a 3-month complimentary subscription. Meanwhile, the Entune App Suite offers additional music choices, such as Slacker Radio, iHeartRadio, and Pandora, plus services like Destination Search,, OpenTable, Facebook Places, Yelp, fuel prices, stocks, and more.


2017 Toyota Prius Prime High Resolution Exterior
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This is where it matters most. The Prime uses Toyota’s Hybrid Synergy Drive technology, which pairs a gasoline engine and electric motor via a planetary-type continuously variable transmission. Unlike non-plug-in hybrids, the Prime’s battery pack can be juiced from a standard household socket using the supplied cord. A full charge takes about five-and-a-half hours, but if you happen to have a 240-volt source available, that charge time is cut in half.

All told, the Prime offers 120 MPGe, a 26-percent improvement when compared to the previous model

The battery in question has an 8.8-kWh capacity (which is higher than the previous model), while the internal combustion engine is the same 1.8-liter Atkinson-cycle four-cylinder as can be found in the 2016 Prius. This four-banger boasts an incredible 40-percent thermal efficiency, far above the normal 25-30 percent that most engines get, which is thanks to improvements like an exhaust gas recirculation system, a lighter and smaller hybrid system water pump, and an exhaust gas heat recirculation system that gets the engine up to its optimum operating temperature more quickly.

All told, the Prime offers 120 MPGe, a 26-percent improvement when compared to the previous model. There’s also 22 miles of electric-only driving available when the battery is topped off. Impressively, top speed while in EV mode is a ticket-worthy 84 mph. Fill up the 11.3-gallon gas tank with regular unleaded, make sure the battery is fully charged, and Toyota says the Prime has a 600-mile range.

Chassis And Handling

2017 Toyota Prius Prime High Resolution Exterior Wallpaper quality
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The 2016 Prius was the first model to use the stiffer Toyota New Global Architecture (TNGA) underpinnings, and it also came with an updated independent double-wishbone rear suspension. While these changes didn’t exactly transform the Prius into a sports car, they did help give it far more confident handling. As expected, the Prius Prime benefits from these improvements as well.

Additional weight savings comes with the usage of specialty materials, including aluminum for the hood, carbon fiber for the rear hatch, and loads of high-tensile strength steel throughout.

Safety And Convenience

2017 Toyota Prius Prime High Resolution Exterior Wallpaper quality
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The Prime can be optioned with Toyota’s Safety Sense P active technology package

The Prime can be optioned with Toyota’s Safety Sense P active technology package, which includes features like automatic braking, pedestrian detection, lane departure warning with steering assist, adaptive cruise control, adaptive headlights, blind-spot monitor, and rear cross-traffic warning. I got a chance to test this system on the 2016 Prius a few months back, and simply put, it just works. Check out the particulars in my review here.

There’s also an available park assist feature that uses ultrasonic sensors to measure available spaces and help guide the car into them. The system also issues warnings if the vehicle happens to get too close to an obstruction.

Buyers get eight airbags as standard, including multi-stage airbags for the driver and front passenger, driver and front passenger side airbags, full-length curtain airbags, a driver knee airbag, and a front passenger seat cushion airbag.


The 2017 Prius Prime will hit dealerships later this fall. Official pricing information is currently unavailable, but considering all the equipment, I would wager an MSRP starting at a little over $30,000.


Ford Fusion Energi

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The Energi offers a few advantages over the Prius. For starters, it looks like a normal car, which may be disadvantage for those who dig the Toyota’s eccentric exterior, but those individuals are undoubtedly in the minority. Second, the Energi already comes with a Prius-matching 20 miles of all electric range. Thirdly, it offers a more powerful, 2.0-liter ICE. Unfortunately for the Ford, however, the Prius beats it where it really counts – MPGe.

Read the full review here.

Chevrolet Volt

2016 Chevrolet Volt High Resolution Exterior
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Chevrolet Volt

The Bowtie’s plug-in hybrid is a strong contender in this segment, with the second-gen model dropping just last year. The new model comes packing with a new look, and most importantly, an upgraded drivetrain. This offers an impressive 53 miles of all-electric range, although fuel economy figures are down compared to the Prius, rated at just 106 MPGe.

Read the full review here.


2017 Toyota Prius Prime High Resolution Exterior
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The Prius is, and will continue to be, an icon of the hybrid segment. However, Toyota hasn’t really done much when it comes to plug-ins, instead focusing on the far more successful plug-less model. The Prime looks to change that, bringing in the latest updates from the standard Prius and adding a good deal of MPGe. The goal is undoubtedly a firmer grasp on the green vehicle market, but with strong competition and low fuel prices, that might be a big ask.

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    • Polarizing styling
    • Strong competition
    • Low fuel prices
Jonathan Lopez
Jonathan Lopez
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Press Release

If there’s electricity in the air at the 2016 New York International Auto Show, it’s probably coming from the Toyota display, where the world’s hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. “Prime” means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model’s history.

2017 Toyota Prius Prime High Resolution Exterior Wallpaper quality
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The Prius Prime’s manufacturer-estimated 120 or above MPGe (miles per gallon equivalent) is expected to be the highest MPGe rating of any Plug-in Hybrid.* It also represents a substantial 26-percent enhancement over its predecessor, a result of greater battery capacity and an improved hybrid system. In hybrid mode, the Prius Prime is targeting a hybrid MPG equal to or better than the Prius liftback.

The 2017 Prius Prime combines an electrifying design with an even more capable electric powertrain than the previous-generation Prius Plug-in Hybrid. The Prius Prime is expected to offer an estimated two times the electric range of the previous model — 22 miles – meeting the daily commuter distance of over half of U.S. drivers, and drive at speeds up to 84 mph without leaving EV mode.

As parsimonious with fuel as the Prius Prime may be, it drives with the same verve as the standard new-generation Prius hybrid, one result of the new high-strength platform and double-wishbone independent rear suspension.

Prius Prime adds even more premium touches and exclusive tech features compared to the all-new Prius hybrid, including its available 11.6-inch, HD central multimedia screen with standard navigation and available full color head-up display. “Prime” also describes the vehicle’s available advanced safety technology, Toyota Safety Sense™ P. This multi-feature advanced active safety suite, bundles the Pre-Collision System with Pedestrian Detection and Automatic Braking; Lane Departure Alert with Steering Assist; Full-Speed Dynamic Radar Cruise Control with full stop technology and Automatic High Beams. Blind Spot Monitor and Rear Cross Traffic Alert are also available for additional peace of mind.

All 2017 Prius hybrid models come standard with eight supplemental restraint system airbags, including multi-stage driver and front passenger front airbags; driver and front passenger side airbags; full-length curtain airbags; a driver knee airbag, and a front passenger seat cushion airbag.

2017 Toyota Prius Prime High Resolution Exterior
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Electrifying Design Cheats the Wind … and the Scales
If the 2017 Prius Prime looks like the future, it was purely intentional on the designers’ part. The new-generation Prius Prime is 2.4 inches longer, 0.6 inches wider and about an inch lower than its predecessor. The growth boosts cargo room over its predecessor and gives the Prius Prime a road-hugging stance.

The wind-cheating body and its high-strength/low weight structure are critical factors in the Prius Prime’s astoundingly low energy consumption. Its coefficient of drag is expected to be among the lowest for production sedans. Automatic grille shutters help reduce drag by closing when airflow to the radiator is not needed.

Yet the Prius Prime is no aero jellybean. It’s chiseled profile and edgy character lines seem to dare the wind to stand in its way. Energy-conserving quad LED headlights glow like diamonds cutting the night, and LED rear combination lamps leave an unforgettable nighttime signature. Driver visibility remains excellent, aided by a full-width aero glass panel over the rear spoiler and a standard backup camera. The distinctive aero rear window is eye-catching and adds to its slipstream character.

While giving the new-generation Prius models more features, Toyota kept vehicle weight in check by using aluminum for the hood, carbon fiber on the rear hatch, and by using high-tensile strength steel in other parts of the structure. In fact, the lightweight carbon fiber rear hatch makes opening and closing almost effortless.

EV or Hybrid? Both.
The Prius Prime will please anyone who wants to reduce trips to the gas pump, and it would make a great road trip car, too. The Prius Prime will allow drivers to stay in EV mode in more situations, helping to enhance vehicle range on one tank of fuel. You can plug it in, gas it up, or both. On one 11.3-gallon tank of regular-grade gasoline and a full electric charge, the 2017 Prius Prime anticipates a class-leading estimated total driving range of over 600 miles (Toyota recommends making occasional stops to refuel and recharge yourself and passengers).

Mechanical Genius
Both the standard Prius hybrid and the Prius Prime are powered by Toyota’s Hybrid Synergy Drive powertrain, which seamlessly combines the output of the gasoline engine and electric motor through a planetary-type continuously variable transmission. The biggest difference is that the Prius Prime can be plugged in at home to recharge its larger 8.8kWh battery pack.

In Hybrid mode, the Prius Prime can run on the gasoline engine or electric motor alone or a combination of both. Even when not running in EV mode, the Prius Prime will automatically rely more on its electric capability in situations where it is more efficient than running the gasoline engine, especially in urban and suburban driving and during shorter trips.

2017 Toyota Prius Prime High Resolution Interior
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The Prius Prime will also feature a Toyota-first dual motor generator drive system, using both the electric motor and the generator for drive force, helping to boost acceleration performance. Regenerative braking recaptures electrical energy under deceleration and braking and stores it in the battery, which helps to reduce fuel consumption.

Even better, there’s no special equipment for home charging. Just use the supplied cord and the Prius Prime takes approximately 5.5 hours using a standard household outlet. Charging takes less than half the time with a 240V source.

Efficiency Expert
Not to be overshadowed by all the electrical magic, the Prius Prime’s gasoline engine also plays a starring role in that efficiency. The 1.8-liter Atkinson-cycle, 4-cylinder engine – the same as in all 2016 Prius hybrid models – earns a groundbreaking 40 percent-plus thermal efficiency. Most modern automobile engines reach about 25-30 percent. Myriad details throughout the hybrid powertrain contribute to the efficiency, including an exhaust gas recirculation (EGR) system with a cooler, smaller, lighter, quieter hybrid system water pump and an exhaust heat recirculation system that speeds engine warm-up.

Looks Marvelous, Feels Marvelous
The Prius Prime looks and feels far from frugal on the inside, where a four-seat cabin layout, with center console running front to back, looks more like a high-end luxury coupe. Practicality remains ever present, however, with standard 60/40 folding rear seatbacks. It’s a quiet cabin, too, thanks to the sound-insulating laminated windshield and front door glass and the optimized aero shape that helps keep wind noise where it belongs – outside.

The Prius Prime coddles the driver and passengers with standard heated front seats, an automatic climate control system, and available SofTex® synthetic leather trimmed seats. The climate control system is quieter, thanks to an electric compressor, and it’s smarter, focusing airflow only to areas where occupants are seated in order to help maximize fuel economy and comfort. The climate control system can also operate without the engine on, with a heat pump that allows the system to cool or heat the cabin while driving in EV mode. The driver can activate the remote air conditioning system with an available key fob or smartphone app to cool the interior before entering the cabin.

2017 Toyota Prius Prime High Resolution Interior
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High Tech, Low Effort
The centrally mounted gauge panel, a Prius hallmark since the model’s inception, appears to float above the dashboard. The panel features dual 4.2-inch full-color TFT (thin film transistor) multi-information displays, and the driver can change their content by using steering wheel controls.

The display provides a multitude of readouts for hybrid energy information and more, and the driver can choose how much information to view. Want to cut the cord? With available wireless cell phone charging for Qi-compatible devices, just place your Qi-compatible devices on the console pad to charge it wirelessly.

Multimedia Mogul
Sound and vision inside the Prius Prime likewise meet the standard of “prime.” Toyota equipped this top Prius with its top Entune® multimedia system and made it all accessible through a new and exclusive 11.6-inch HD tablet display. The navigation graphics look simply stunning, and intuitive touch controls make operation a snap.

Prius Prime will also offer an exclusive suite of Prius Prime Apps, allowing you to remotely manage your vehicle’s charging schedule and status, locate charging stations, track and compare your eco driving score with others on social media, remotely control the vehicle’s climate system, and more – all from your smartphone. It’s advanced eco at your fingertips.

An available Entune™ Premium JBL® Audio system with Integrated Navigation and App Suite puts 10 JBL GreenEdge™ speakers in six locations for sonic bliss. The Entune™ Multimedia Bundle includes AM/FM cache radio (letting you pause songs and play later), HD Radio™, HD Radio™ predictive traffic and Doppler weather overlay, SiriusXM® Satellite Radio with 3-month complimentary SiriusXM All Access trial and Gracenote® album cover art.

Of course there’s a USB 2.0 port with iPod® connectivity and control, plus advanced voice recognition and hands-free phone capability, phonebook access and music streaming via Bluetooth®. For iPhone users, Siri® Eyes Free mode adds yet another in-car assistant.

The Entune™ App Suite adds yet more music sources, including Slacker Radio, iHeartRadio and Pandora® as well as Destination Search,, OpenTable®, Facebook Places, Yelp™ plus real-time traffic, weather, fuel prices, sports and stocks. Access to Entune® services is subscription-free.

2017 Toyota Prius Prime High Resolution Interior
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Built-in Parking Valet
In the urban jungle, where hunting for a prime parking space is a sport, the Prius Prime wins. Available Intelligent Parking Assist (IPA) uses ultrasonic wave sensors to size up a parallel parking space and then, when activated by the driver, can steer the car into it. The system can also reverse the Prius Prime into perpendicular spaces and automatically steer it out of a parallel space.

When the way forward gets narrow, such as in a parking garage, the system’s Intelligent Clearance Sonar provides visible and audible warnings if the driver gets too close to obstacles on the vehicle’s sides.

The 2017 Prius Prime will begin arriving in Toyota showrooms in late fall.

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