Toyota Shines the Spotlight on Paralympic Athlete in Super Bowl Ad
Instead of touting its new products, Toyota is taking a different approach with its Super Bowl LV commercial. The automaker is releasing a 60-second commercial, called Upstream, and featuring Jessica Long, an American swimmer who is the most decorated Paralympians in U.S. history. The ad touches on Long’s incredible journey from when she was adopted by an American couple from an orphanage in Siberia despite a rare medical condition that resulted in her legs getting amputated to becoming one of the greatest paralympic swimmers in history.
Toyota’s Pinball-Themed Ad for the Supra is A Nice Symmetry to How the Sports Car Has Been Received
The all-new Toyota Supra took center stage at Super Bowl LIII as the star of its own commercial. The 60-second ad, titled “Wizard,” features the Supra driving around what Toyota describes as a life-sized pinball machine as The Who’s “Pinball Wizard” blares in the background. Unlike the snoozefest that was the Super Bowl, the ad presented the Supra in a new and exciting light. The car can flat-out move, which is fitting considering that it probably dodged more obstacles than the New England Patriots and Los Angeles Rams players did in the first half of the game. More than that, the commercial also provided a nice symmetry on the mixed public reaction towards the new Supra. If for nothing else, Toyota’s returning sports car proves that it can dodge criticism as deftly as Julian Edelman dodges the Rams defenders.
The Best and Worst Car Commercials From Super Bowl LIII
Super Bowl LIII has come and gone, and with it came a smattering of car commercials from some of the biggest automakers in the world. Let’s get it out of the way off the bat. This was a weird year for car commercials in the Super Bowl in part because most of the commercials actually didn’t air during the game. Sure, there were a handful of ads from Toyota, Kia, Audi, Hyundai, and Mercedes-Benz, but most of the ads actually ended up on YouTube instead of our TVs. Perhaps it was a way for automakers to save $5 million or so on these TV ads, but if you really want check out all the commercials that these car companies made for the big game, YouTube was the place to be. As for the commercials that actually made the air, well, let’s just say that this wasn’t a particularly impressive year for these ads. There were high spots, but we’re not going remember any of them the way we remember Volkswagen’s Little Darth Vader ad or Chrysler’s tribute to Detroit, featuring Eminem. Those are iconic commercials that are still talked about to this day. As far as this year’s ads go? Let’s hope we can remember one of them in a month’s time.
Toyota’s 2019 Super Bowl Commercial Features Antoinette “Toni” Harris
Toyota is no stranger to dropping a truckload of marketing dollars to gain visibility at the Super Bowl. This year is no different as the automaker puts the spotlight on its new Toyota RAV4 Hybrid (RAV4 HV) with the help of female football player Antoinette “Toni” Harris. As if the world isn’t getting any football with the Super Bowl already, Harris’ involvement in Toyota’s RAV4 HV commercial could shine the spotlight on both the SUV and her remarkable journey to become the first woman to receive a college football scholarship offer for a non-kicking position. The 60-second commercial will run at the end of the second quarter of Super Bowl LIII, just before the halftime show.
Chuck Norris is Tough and So is the New Toyota Tacoma Pickup, Apparently
We all have our favorite Chuck Norris jokes, but apparently, we all forgot about the power of his autograph. That’s right; it’s been scientifically proven that Chuck Norris’ signature can turn random objects into all-conquering superheroes. Take a look at what happens to the Toyota Tacoma once it got bestowed with Chuck’s perfectly legible John Hancock.
Toyota Drops Two ads for Super Bowl LII Prior To The Big Game
Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”
Continue reading for the full story.
Toyota, Lexus Announce Massive Super Bowl LII Ad Spots
Super Bowl LII is a little over two weeks away. As is customary in the weeks leading up to the game, automakers begin announcing their plans for the Super Bowl Sunday, including the lineup of commercials that they’re set to debut before, during, and after the game. Toyota took a hiatus from the frenzy last year, but it’s back with a vengeance this year with a pair of 60-second commercials. For its part, Lexus is also in on the fun with its own commercial that will have ties to the Marvel Cinematic Universe.
Toyota Mirai Gets Super Bowl Commercial To Help Boost Sales
Unlike hybrids and all-electric cars, hydrogen fuel cell vehicles have struggled to gain any meaningful traction in the auto industry. Part of that may be attributed to a lack of awareness of its unique capabilities and another part of that can be pointed in the direction of not having enough of them in the market to begin with. After all, California is the only state in the U.S. where an FCV like the Toyota Mirai is currently being sold. Whatever the case may be, FCVs have yet to turn into popular alternative vehicles for a lot of people and no more is that evident than the lackluster sales of the Mirai.
That’s also a big reason why Toyota is spending big money in advertising the vehicle as it now has its own commercial spot for the Super Bowl. Titled “Daisy,” the commercial goes straight to the point in highlighting the Mirai’s ability to emit water instead of gas. The ad starts with a full-bloomed daisy sitting somewhat meekly in the middle of a concrete road. A car then stops just beside the flower before coughing out a plume of smoke out of its exhaust. Convenient, right? As the car moves along, the poor daisy (with a spotlight on it no less) keels over the same way a dehydrated person would if he’s spent days on end without water.
And just as everything appeared to go south on the flower, the Mirai heroically comes along, stops at the exact same spot as the previous vehicle, and discharges whatever water it has emitted straight into the daisy. Just like that, the daisy springs back to life and a voice-over comes in to proudly say that the hydrogen-fuelled Mirai’s only emission is water.
As far as a commercial goes, this one leaves the comedy behind and cuts straight to the point to showcase why the Mirai is such an important car in today’s world. Whether the ad succeeds in generating more interest for the car is a question that will only be answered over time. But for now, the commercial comes as a worthwhile gamble on Toyota’s part considering that it only sold 1,034 models of the car in 2016 and just 83 units in the first month of 2017.
Old-School Toyota Hilux Ad is Slap-Stick Fun: Video
The Toyota Hilux pickup truck is nearly fabled in its rugged toughness, reliability, and strong pulling power. I mean, who could forget the legendary TopGear episode where Jeremy Clarkson beats and abuses a Hilux that refused to quit, even after a saltwater bath in the sea. It was only after setting it afire did the ‘Yota cease to run. Well, Toyota’s Australian advertising arm took a swing at describing the truck’s toughness in the 1999 TV commercial titled “Bugger.”
This slap-stick-style advertisement pits a hapless farmer against such daily chores as mending fences, towing a tractor, and even fetching an unfortunate cow mired in mud. Much to the farmer’s dismay, his Hilux overdoes each task with a tremendous result. For the audience, the result is laughter and a positive remembrance of the Hilux pickup. The commercial also likely sparked a renewed usage of the word Bugger.
Playing a lead role in the ad is the sixth-generation Hilux, which lasted from 1997 to 2005. Toyota offered the pickup in several different configurations with a bevy of drivetrain options. Available was the single cab, Extra Cab, and Double Cab, with both rear-wheel and four-wheel drive. Engine options included three different gasoline four-cylinders and four different four-cylinder diesel options. A five-speed manual and four-speed automatic transmission were the gearboxes of choice.
So kick back, relax, and enjoy this short TV commercial from the last century. It certainly classifies as “an oldie but a goodie.”
2016 Toyota Prius Stars In "Heck on Wheels" Super Bowl Commercial: Video
Super Bowl 50 is right around the corner, and it seems like every automaker is pre-releasing commercials before the big game. We’ve seen the Keven Hart Commercial from Hyundai, Kia’s somewhat creepy Christopher Walken commercial, and Audi’s “The Commander” commercial, to name a few. Now, the video you’re about to watch comes from Toyota. It doesn’t star a big celebrity, well unless you consider the 2016 Toyota Prius a celebrity.
I’m not one who generally spills the beans on a video before you have a chance to watch it, but I can’t help but talk about the commercial a little. Basically, the commercial is a music video, with a short, bearded fellow singing about his Prius and how it makes him feel. The commercial itself is kind of funny to an extent, but some of the things you see the Prius doing are just unrealistic. Maybe that’s part of what makes the commercial funny. It might seem stereotypical, but the actor driving the Prius really seems to fit in with it well.
I can’t really knock Toyota too much, and I have to give credit where credit is due. The company did invent the hybrid segment and really did set the bar for fuel economy. With the update for the 2016 model year, the Prius looks better than ever. With that said, take a look at the commercial and keep an open mind. I don’t necessarily agree with our little, bearded friend – the Prius isn’t exactly badass as he seems to think – but the commercial is good for a few laughs, anyway.
Japan is the birthplace of some pretty astonishing things, especially in the realm of the automotive. Drifting, Bosozoku, and the Nissan Skyline GT-R all come readily to mind. But what if you wanted your Japanese transportation with a little more “mecha?” Well, Toyota has the solution.
Say hello to the Zeonic-Toyota Auris. It’s a product tie-in between the automaker and Bandai, the same company behind the outrageously awesome Gundam Series, and it’s the closest thing you’ll get to your own mobile suit.
This isn’t the first time Toyota has done a Gundam-themed Auris. The original was such a hit, a new version is now available, and it comes complete with tons of customization options. Modeled after the robot piloted by Gundam villain Char Anzable, customers can opt for a new body kit, special-edition wheels, heavily bolstered sport seats, sheets of graphics, and even a few performance upgrades. You can check out the Gundam Auris’ Japanese-language website here.
Prices start at 3,216,437 yen ($26,926) and range up to 3,720,110 yen ($31,142). No word yet on availability for laser rifle upgrades.
As usual, this year’s Super Bowl Sunday will be packed with commercials in what is traditionally the biggest event of the year in American television. With each 30-second ad selling for a whopping $4.5 million on average, you can guess that Toyota paid a hefty amount for the inclusion of the above 60-second spot, which will apparently be accompanied by another one during the big game on Sunday.
Part of the "One Bold Choice Leads to Another" campaign for the 2015 Camry, the Toyota ad above features Paralympic medalist and Dancing with the Stars finalist Amy Purdy taking part in a lot of courageous feats for someone who has no legs. If that wasn’t inspiring enough for a well-made Super Bowl commercial, the entire footage of Purdy is set to Muhammad Ali’s infamous "How Great I Am" speech. As some of you know, the uplifting speech was made right before the "Rumble in the Jungle" boxing event in 1974, which Ali won by knockout against the then-undefeated world heavyweight champion George Foreman.
"We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about," said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. The ad will probably strike a chord with those who feel put down by life, but I’m not entirely sure that it will put the rather boring Camry in a more adventurous light. A Lexus or a sportier Toyota would have made a better subject, in my opinion.
Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.
Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.
Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?
In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.
Click past the jump to see all of the Super Bowl XLVIII car ads.