The Toyota Tundra really needs an all-star halo truck to liven up its competent but forgettable range of full-size trucks, which are redesigned for 2014. This exclusive speculative preview of the 2015 Tundra Baja 1000 imagines how a Ford Raptor rival from Toyota would compare with the hot-selling off-roader from the segment-leading F-150.
The Tundra reached its U.S. sales peak in 2007, when the big rig was all-new and came from its billion-dollar assembly plant right in the heart of Texas. Since then, the Tundra has struggled to even crack 100,000 units, which is a major sore spot when even the dullest Toyota sedans like the Corolla are able to rack up more than triple the total volume of the Tundra.
So what is missing from the Tundra’s three cab styles, short and long bed options, and three engines that top out with a potent 5.7-liter V-8 making 383 horsepower? The Tundra is missing more than a few million loyal customers, first and foremost, versus the long-trenched buyers of Ram, Ford, Chevy or GMC trucks.
Even the also-ran Nissan Titan PRO-4X is trying on some new off-road hero truck ideas for next year’s all-new model. For slow-moving
Toyota? So far, the world’s most admired car maker has only dipped its toes into the pool.
The new 1794 Edition of the Tundra packs more fake silver trims than a Nokia factory, and the Toyota Racing Development 4x4 stickers its dealers like to apply do not seem to have the same effect as the Raptor’s unique grille, huge fender flares, Fox racing suspension and sand-basted attitude.
TRD is just about the worst acronym imaginable, so this TopSpeed preview of a Tundra off-roader is dubbed the Baja 1000.
Click past the jump to get a closer look of the 2015 Toyota Tundra Baja 1000.