Would you buy it as a limited-edition model?

Toyota got really busy for the 2017 SEMA Show and its lineup for this year’s event included a handful of bespoke Camry sedans designed by NASCAR drivers. Among those who created their own race-inspired Camry was Martin Truex Jr., who recently clinched the Sprint Cup title behind the wheel of his NASCAR-spec Camry. Built as a homage to his track-prepped car, the production Camry was modified with help from Toyota’s Motorsports Technical Center (MTC) and Misfit Industries.

Much like the race car he used this season, the SEMA-bound Camry is finished in black. But the color is far from being a Toyota palette standard. Crafted by Misfit after going through six different shades, the final paint is covered with a satin top coat for a unique, nearly matte look. What’s more, all existing chrome trim was refinished in durable cobalt Cerakote, which turned the exterior of the Camry completely black. The wheels, which are based on those of Truex Jr.’s race car are also finished in black. But NASCAR’s new champion didn’t stop at new paint, trim, and wheels. The Camry also sports a front splitter, a ducktail spoiler with visible rivets, and a new diffuser with redesigned exhaust pipes with three holes on each side.

The interior matches the sober look of the exterior with black leather with black stitching on the seats and Truex Jr.’s initials stitched on the headrests. Under the skin, the Camry gained an AEM intake system, a TRD exhaust, a custom Tein coilover suspension for lowered ride height and bigger brakes from StopTech. The Goodyear Eagle F1 Asymmetric high-performance tires also add to the sedan’s improved performance.

Needless to say, Truex Jr.’s options for this Camry are a bit too serious as far as exterior updates go, but I must admit I would like to see this package offered on a limited-edition model. High-performance features and black matte paint are the perfect combination if you like subtle looks on beefed-up cars. Of course, a few engine upgrades would be nice too. What do you think? Let me know in the comments section.

References

Toyota Camry

2018 Toyota Camry
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2017 SEMA Show – Preview
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Press release

Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.

“Martin has been flying the Toyota banner high all year long on the racetrack,” said Steve Curtis, vice president of media and engagement marketing for Toyota Motor North America. “He brought Toyota its first trip down Victory Lane in 2017, which happened to be right here in Las Vegas. So of course, he was a lock to head up one of our custom Camry builds.”

Truex, Jr. clinched the Monster Energy NASCAR Cup Series Championship in Darlington, S.C., this September when he locked in an insurmountable regular-season points lead. He teamed up with Toyota’s Motorsports Technical Center (MTC) to bring his vision for the perfect customized Camry to life.

MTC brought in the team from Misfit industries for all the finishing work and went through six different shades of black before they were satisfied. The paint is covered with a satin topcoat and all existing chrome trim was re-finished in durable cobalt Cerakote.

“Martin told us a lot of his career success is because of the teammates who surround him, so of course we jumped at the chance to be a part of that team,” said MTC owner Marty Schwerter. “He wanted to give his Camry an aggressive racing look-and-feel that pays tribute to the one he drives on the track, so that’s exactly what we did.”

The build began with one-off American Racing NASCAR-style wheels that mirror the ones bolted to Truex, Jr.’s cup car—only they’re bigger. Goodyear provided Eagle F1 Asymmetric high-performance tires and StopTech provided bigger brakes.

Under the hood, performance has been kicked up a few notches with an AEM intake system and a Toyota Racing Development (TRD) exhaust. A custom Tein coil-over suspension drops the Camry over the wheels and tires.

Truex, Jr.’s Camry keeps all of the all-new 2018’s features and comfort, albeit blacked-out like the car’s exterior, with black leather, black stitching and the driver’s initials stitched into strategic locations.

“The challenge was taking an already-sporty Camry and giving it a race feel with NASCAR inspiration,” Truex, Jr. said. “I wanted this car to strike a little bit of fear in drivers who see it in their rear-view mirror, getting ready to pass them.”

Martin Truex, Jr.’s Custom Camry—along with numerous other Toyota specialty vehicles—can be found in the Toyota display booth (#24800) in Central Hall and on the Patio Annex of the Las Vegas Convention Center, Oct. 31- Nov. 3, 2017.

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