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Toyota “Invincible 50” Celebrates 50 Years Of Hilux

Toyota “Invincible 50” Celebrates 50 Years Of Hilux

Mildly modified show queen is a Toyota’s own pat-on-the-back

Hey, did you know the Toyota Hilux is a capable pickup that’s sold basically everywhere besides North America and is apparently indestructible against the best Jeremy Clarkson can throw its way? Of course, you know that since it’s practically common knowledge and rumored to be on driving tests in at least 95 countries. What you might not realize is Toyota has been selling the thing for half a century. Yep, 2018 marks the 50th birthday of the iconic Hilux pickup. Naturally, Toyota can’t let such an occasion pass without building some tribute, so here it is, the 2018 Hilux “Invincible 50.”

This Double Cab Hilux has several Toyota dealership parts bolted on, along with a custom wrap, all designed to grab attention at the 2017 Frankfurt Motor Show. Toyota says the truck is “ideally suited to a broad range of both professional and leisure activities,” or basically, that a so-configured Hilux is at home on the job site and doing fun stuff on the weekend. Sounds like the automotive equivalent of a mullet hairstyle, right? Unlike the mullet, the Hilux’s popularity didn’t die in the 1990s. In fact, the truck is expected to sell more than 40,600 examples in Europe for 2017, besting its previous record of 40,104 sold in 2007. That’s pretty impressive, especially in a place where pickups aren’t the “it” vehicle to drive. Perhaps Toyota’s expectation rides on folks falling in love with the Hilux “invincible 50” and its customized flair. Probably not, but let’s have a close look at this one-off show truck.

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