Toyota Shines the Spotlight on Paralympic Athlete in Super Bowl Ad
Instead of touting its new products, Toyota is taking a different approach with its Super Bowl LV commercial. The automaker is releasing a 60-second commercial, called Upstream, and featuring Jessica Long, an American swimmer who is the most decorated Paralympians in U.S. history. The ad touches on Long’s incredible journey from when she was adopted by an American couple from an orphanage in Siberia despite a rare medical condition that resulted in her legs getting amputated to becoming one of the greatest paralympic swimmers in history.
Toyota’s Pinball-Themed Ad for the Supra is A Nice Symmetry to How the Sports Car Has Been Received
The all-new Toyota Supra took center stage at Super Bowl LIII as the star of its own commercial. The 60-second ad, titled “Wizard,” features the Supra driving around what Toyota describes as a life-sized pinball machine as The Who’s “Pinball Wizard” blares in the background. Unlike the snoozefest that was the Super Bowl, the ad presented the Supra in a new and exciting light. The car can flat-out move, which is fitting considering that it probably dodged more obstacles than the New England Patriots and Los Angeles Rams players did in the first half of the game. More than that, the commercial also provided a nice symmetry on the mixed public reaction towards the new Supra. If for nothing else, Toyota’s returning sports car proves that it can dodge criticism as deftly as Julian Edelman dodges the Rams defenders.
The Best and Worst Car Commercials From Super Bowl LIII
Super Bowl LIII has come and gone, and with it came a smattering of car commercials from some of the biggest automakers in the world. Let’s get it out of the way off the bat. This was a weird year for car commercials in the Super Bowl in part because most of the commercials actually didn’t air during the game. Sure, there were a handful of ads from Toyota, Kia, Audi, Hyundai, and Mercedes-Benz, but most of the ads actually ended up on YouTube instead of our TVs. Perhaps it was a way for automakers to save $5 million or so on these TV ads, but if you really want check out all the commercials that these car companies made for the big game, YouTube was the place to be. As for the commercials that actually made the air, well, let’s just say that this wasn’t a particularly impressive year for these ads. There were high spots, but we’re not going remember any of them the way we remember Volkswagen’s Little Darth Vader ad or Chrysler’s tribute to Detroit, featuring Eminem. Those are iconic commercials that are still talked about to this day. As far as this year’s ads go? Let’s hope we can remember one of them in a month’s time.
Toyota’s 2019 Super Bowl Commercial Features Antoinette “Toni” Harris
Toyota is no stranger to dropping a truckload of marketing dollars to gain visibility at the Super Bowl. This year is no different as the automaker puts the spotlight on its new Toyota RAV4 Hybrid (RAV4 HV) with the help of female football player Antoinette “Toni” Harris. As if the world isn’t getting any football with the Super Bowl already, Harris’ involvement in Toyota’s RAV4 HV commercial could shine the spotlight on both the SUV and her remarkable journey to become the first woman to receive a college football scholarship offer for a non-kicking position. The 60-second commercial will run at the end of the second quarter of Super Bowl LIII, just before the halftime show.
Maybe your team lost, or maybe you sided with the Patriots before they started to make that massive comeback. One thing that was sure to make you happy either way was the various car commercials that debuted during the game. There was certainly something for everyone, like the Lamborghini Monster ad for supercar freaks or, if you’re into Offroad, the Jeep commercials. Hell, the Ram commercials hit us right in the feels on a number of levels. Needless to say, if you didn’t watch the game, you should probably catch up on all of the car commercials. They didn’t all have the pizzazz that we’ve come to love from the past, but they are all worth their weight, that’s for sure. So, with that said, we’ve compiled them all down below. If you haven’t watched them, take a half hour or so out of your day to enjoy each one. You might be happy that you did.
Toyota Drops Two ads for Super Bowl LII Prior To The Big Game
Toyota will run no less than three ads this Sunday in a string of highly coveted time slots during the Super Bowl, a first for the Japanese auto behemoth. The ads will go heavy on the sports and feature athletes from the Olympic and Paralympic Games, with the theme being “Unity, Courage And Inspiration.”
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Toyota, Lexus Announce Massive Super Bowl LII Ad Spots
Super Bowl LII is a little over two weeks away. As is customary in the weeks leading up to the game, automakers begin announcing their plans for the Super Bowl Sunday, including the lineup of commercials that they’re set to debut before, during, and after the game. Toyota took a hiatus from the frenzy last year, but it’s back with a vengeance this year with a pair of 60-second commercials. For its part, Lexus is also in on the fun with its own commercial that will have ties to the Marvel Cinematic Universe.