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Survey: Toyota Retains Spot as The Most Valuable Car Brand in The World

Survey: Toyota Retains Spot as The Most Valuable Car Brand in The World

A pair of German rivals switched places for second and third on the list

For the sixth year in a row, Toyota has been named the most valuable car brand in the world. The BrandZ Top 100 Most Valuable Global Brands report is conducted by Kantar Millward Brown consultancy group, and it identified Toyota as the most valuable automaker in the world with a valuation of $29.9 billion, ahead of runner-up Mercedes-Benz ($25.68 billion) and third-place finisher BMW ($25.62 billion).

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