Volkswagen officially unveiled the special edition Golf GTI adidas today at the Wörthersee Show. The car will go on sale this June in both three and five door versions.

The GTI adidas is distinguished by a wide-ranging customized exterior and interior features, including newly designed 18-inch "Serron" alloy wheels, specially developed sport seat design, and also an interior customized in the style of the adidas brand.

This special edition will be offered in four exterior colors: "Candy White", "Black Uni" and "Tornado Red" and "Oryx White".

Press release after the jump.

Press release

Starting in June, three of the world’s most renowned German badges – Volkswagen, GTI and adidas – will for the first time meld to form a combined product: the Golf GTI adidas. Volkswagen is presenting the most exclusive Golf GTI of generation VI in a world premiere at the legendary GTI-Meet at Wörthersee (12 to 15 May in the Austrian Reifnitz). The Golf GTI adidas is likely to attain collector’s status very quickly, given the histories of today’s classic cars in the mould of the two Golf Pirelli GTIs (1983 and 2007) and the Golf GTI Edition 30 (2006).

2010 Volkswagen Golf GTI adidas High Resolution Interior
- image 361577

Like each of these icons, the new Golf GTI adidas can be recognised by a special alloy wheel design. In this case, it is the 18-inch "Serron" wheel, named after a Finnish race course. The wheel exhibits five machine-polished U-shaped dual spokes; the areas between the spokes are painted in high-sheen black.

Moreover, the Golf GTI adidas – available in three and five door versions – is identified on its exterior by standard bi-xenon headlights with cornering lights and smoked LED rear lights. Special logos on the B-pillars also identify this car as an exclusive model.

Inside, the black-red sport seat system was customised in the joint venture with adidas. Its inner seat panels consist of fabric in GTI-adidas design and sport the matching logo as well; lateral seat supports are upholstered in leather; interior designers executed the double cap seam of the head restraints in "Flash Red". On the backs of the front seats, which are heated and height-adjustable, there are storage pockets for stowing smaller items and magazines, while the folding backrest of the rear seats is equipped with a combined centre armrest and pass-through to the bootspace.

2010 Volkswagen Golf GTI adidas High Resolution Exterior
- image 361575

Colour-contrasting door tread plates (front), special interior accents in aluminium, fabric floor mats with decorative borders and – in versions equipped with the 6-speed dual clutch gearbox (DSG) – a gearshift grip in the golf ball design of the first generation GTI, complete the customised features of the GTI adidas. Of course, this GTI also offers standard features such as a RCD 210 audio system, tyre pressure monitoring system (TPMS), 2-zone automatic climate control (Climatic) and the Light & Sight pack (includes Coming Home light, rain sensor and automatically dimming rearview mirror).

In the selection of exterior paints offered on this exclusive model, Volkswagen returns to the roots of GTI history: white, black and red. Customers can choose from the GTI-specific hues "Candy White", "Black Uni" and "Tornado Red". An optional fourth colour is also offered: the metallic paint "Oryx White".

2010 Volkswagen Golf GTI adidas High Resolution Exterior
- image 361573

Like all Golf GTIs, the Golf GTI adidas also offers the sport chassis - highly praised by many independent reviewers - which delivers extremely impressive performance with an electronic transverse differential lock (XDS) and GTI-specific ESP tuning. This is a 240 km/h GTI that excites with its 155 kW / 210 PS turbo engine and yet consumes only 7.3 litres Super lead-free per 100 kilometres (0.7 l/100 km reduction). It is a GTI that outputs audible dynamics through its dual tailpipe exhaust system (one tailpipe each, left and right). It is a GTI that transfers the tradition of the original version to the future. The Golf GTI adidas will launch in Germany and first European markets at the beginning of June. Shortly thereafter it will be exported to Australia and the USA.

About the author
What do you think?
Show Comments


  (1211) posted on 05.9.2011

I understand your sentiments guys. Let us see on how it was being incorporated and how it will perform on the market. I have a clear vision that it will be just another nonsense release but we should always look on the brighter side. But I am disappointed if it doesn’t perform well with others then this one is really useless.

  (858) posted on 09.23.2010

GTD doesn’t perform like the GTI, not to sixty, not to vmax, and not on the track. The GTD is cosmetic, which is fine if u like the look/kit as i do, but not performance.

  (406) posted on 08.4.2010

I was at least expecting a larger graphics package that incorporated the infamous trademark 3 bars. Either stripes on top of the car Euro-style or the 3 bar design on each side of the car towards the back.

  (504) posted on 05.17.2010

if nike made their own sponsored car then what would it be?

  (808) posted on 05.16.2010

Special modified exterior of the GTI from Addidas. Isn’t that amazing to see a car with a shoe manufacturer emblem on it? Well, just wondering. Will nike also do the same?

Car Finder: