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Volkswagen’s Amarokpick-up doesn’t get nearly the same recognition as some of the more heralded models in the VW lineup. But the German automaker wants to change that and to its credit, it’s doing something about it.

At the 2013 Frankfurt Auto Show, Volkswagen is bringing a special edition Amarok, called the Dark Label Edition.

The model is based on the Amarok Trendline trim and comes with plenty of aesthetic upgrades to differentiate itself from the rest of the Amarok line. Contrary to its name, the Amarok Dark Line actually comes in a variety of colors, including every paint finish available on the Trendlie trim. In addition, Volkswagen decided to add tinted rear windows, blacked-out B-pillars, smoked tailights, a silver underbody guard, and a set of 18-inch Durban-style alloy wheels. Black accents on the rollover bar, door handles, mirrors, and rear bumper conclude the exterior re-styling of the notoriously boxy Amarok.

Moving to the interior, you’ll be treated to a steady diet of expensive and high-grade modifications, highlighted by Alcantara upholstery, velour floor mats, and heated front seats. And that’s on top of the new multi-function steering wheel, a newly-installed RCD 310 radio, and a Durabed bed liner coating.

While not overly impressive in the grand scheme of things, the Amarok Dark Line Edition does succeed - somewhat, at least - in giving the Amarok a sportier look and appearance.

Sometimes, small victories like this are worth all the effort.

The Amarok Dark Label Edition is set to go on sale later this year at a price of €36,271, which is just a shade over $48,000 based on current exchange rates.

Click past the jump to read more about the Volkswagen Amarok

  • 2014 Volkswagen Amarok Dark Label
  • Year:
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  • Displacement:
    2.0 L
  • 0-60 time:
    11 sec.
  • Top Speed:
    101 mph
  • car segment:
  • body style:

2010 Volkswagen Amarok

2010 Volkswagen Amarok
- image 303764

First introduced back in 2009, the Volkswagen Amarok has gained steam as a dependable pickup in the Volkswagen line that complements the rest of the company’s more family-friendly model lineup.

One of the powertrain options that are being offered for the Amarok is the 2.0-liter BiTDI inline-four engine that produces 177 horsepower and 310 pound-feet of torque, good enough to hit 0-60 mph in just 11 seconds with a top speed of just over 100 mph.

Kirby Garlitos
Kirby Garlitos
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Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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Press Release

annover, 09-06-2013 – The Amarok from Volkswagen Commercial Vehicles not only impresses with its on-road and off-road capabilities, but also with its visual appearance. The more sporty-elegant image of the special “Dark Label” model now sets the tone with unique visual accents.
Visually, the “Dark Label” differs from all other Amarok versions by its dark add-on parts. Especially eye-catching here are the black 18-inch “Durban” alloy wheels. The special model − based on the “Trendline” equipment line − is further differentiated by dark rear side windows, a dark rear windscreen, B-pillars covered with a black trim layer, design stripes, smoked rear lights and LED-illumination for the license plate. Also designed in black are the door handles, exterior mirrors, rear bumper and styling bar as well as the lateral sill tubes with entry step surfaces, while the styled underbody guard at the front is offset in silver.
In the interior, the new special model is distinguished by a more sophisticated cockpit, Alcantara seat covers, velour floor mats with signatures, a RCD 310 radio with multifunction steering wheel, heated front seats and heated windscreen washer nozzles. Also included is a Durabed liner coating for the versatile cargo bed.
Along with the colour Starlight Blue, all of the paints available for the Amarok Trendline can also be ordered on the Amarok “Dark Label” − from Candy White to Deep Black pearl effect.
The Amarok “Dark Label”, which is only available as a DoubleCab, may be combined with any of the engine and drivetrain versions – rear-wheel drive, permanent four-wheel drive or switchable four-wheel drive – with 103 kW / 140 PS or 132 kW / 180 PS.
Prices for the Amarok “Dark Label” start at € 36,271 (103 kW TDI with rear-wheel drive). Advance orders start at the beginning of November, and first deliveries are planned for the beginning of 2014.

2014 Volkswagen Amarok Dark Label High Resolution Exterior
- image 522573
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