It’s difficult to get automotive upholstery just right. Have you ever wished your car’s seats could feel just like your most comfortable pair of jeans? The limited-edition 2016 Volkswagen Beetle Denim, unveiled at the 2015 Los Angeles Auto Show, aims to do just that, while at the same time bringing back the spirit of the classic Volkswagen Beetle of the 1970s. The limited run of Beetle convertibles features interior and top fabric designed to look like denim, among other unique interior features.

Volkswagen will produce 1,000 Beetle Denims in Pure White and another 1,000 in Stonewashed Blue.

Kind of ridiculous, isn’t it? Yes, but it’s fun, and the Beetle has always been a quirky car that refrains from taking itself too seriously. Cars upholstered with jeans-style fabric aren’t a new concept, either. In 1974 and 1975, Volkswagen produced a special edition “Jeans Bug” for European markets. This car featured unique exterior trim in addition to the denim-inspired upholstery, and surviving examples are highly sought after today. Closer to home for North American Customes, AMC teamed up with Levi’s in the 1970s to produce a number of licensed “denim”-upholstered cars, including a Gremlin subcompact and a Jeep CJ-7. These vehicles followed a similar theme, with denim-type upholstery on the seats and interior panels, distinctive orange piping and even rivets styled like those of Levi’s jeans.

Updated 03/08/2016: Volkswagen announced prices for the 2016 Beetle Denim which is now available for sale. The model is priced from $25,995 plus destination ($820). Only 2,000 units will be built.

Continue reading to learn more about the Volkswagen Beetle Denim.

  • 2016 Volkswagen Beetle Denim
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    six-speed automatic
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    1.8 L
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    8 sec. (Est.)
  • Top Speed:
    120 mph (Est.)
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What makes the Volkswagen Beetle Denim special

The Beetle Denim follows a similar template as the classic denim cars. The seats are handsomely upholstered in a light blue fabric with white piping and a denim-like rough texture. The sides are framed in dark blue leatherette, for a much more elegant look than the 1970s version. The stitching and piping feature designs inspired by denim jeans, right down to the red tabs that say “Beetle.”

2016 Volkswagen Beetle Denim High Resolution Interior
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The seat pockets are styled to look like jeans pockets with additional red stitching, and the interior is finished off nicely with a unique silver and blue dash pad. Like the rest of the 2016 Beetle lineup, the Beetle Denim features VW’s new, updated MIB II infotainment system. The new 5.0 inch touchscreen display has higher resolution and better graphics than before, and includes iPod connectivity and a backup camera.

From the outside, the Beetle Denim is recognizable thanks to 17-inch “Heritage” wheels and the top material, which is dark blue and textured to look like denim. It looks good with both of the available exterior colors, and in a world of garishly colored special editions, the low-key Beetle Denim stands out.

2016 Volkswagen Beetle Denim High Resolution Exterior
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The Beetle Denim is equipped with VW’s 170-horsepower, 1.8-liter, turbocharged, direct-injection four-cylinder and a six-speed automatic transmission as standard equipment. It goes on sale in early 2016 at a price of $25,995 plus destination ($820). All 2,000 units will be convertibles.

Unfortunately, if you want the ripped-up rockstar denim look, you’ll have to distress it yourself.

Volkswagen Beetle

2015 Volkswagen Beetle Convertible 1.8T - Driven High Resolution Exterior
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Mark McNabb spent some time with the 2015 Beetle Convertible 1.8T; check out his review at to find out if he still has his Chuck Norris beard after a week with Beelte, or if he swapped it out for a "soul patch."

Although the Beetle is Volkswagen’s style-leading halo car, the redesign in 2011 took the cute New Beetle to new heights of drivability and livability, turning it from a novelty item into a surprisingly capable alternative to boring subcompacts. The standard 170-horsepower engine provides excellent torque and up to 33mpg on the highway, while the Beetle R-Line 2.0T has a larger-displacement turbocharged powerplant that ups the ante to 210 horses. The styling is influenced by the classic Beetle but more aggressive, with sharper lines and a lower stance, while VW’s smooth powertrains provide excellent fuel economy.

It’s also been upgraded with a premium interior and a panoramic sunroof. The dash blends familiar VW styling cues with a touch of retro, including body-colored interior panels in some models. The Beetle starts at $20,695 for the hardtop and $25,595 for the convertible.

Read more about the Volkswagen Beetlehere.

Emmy Jackson
About the author

Press Release

Volkswagen of America Inc. announced today the launch of the special edition 2016 Beetle Denim. Paying homage to the 1970s Jeans Bug, the vehicle revives the rich heritage of the Beetle brand, offering fans a modern take on this classic model.

2016 Volkswagen Beetle Denim High Resolution Exterior
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As a special edition vehicle, exclusive design elements have been added to the 2,000 production units. The 2016 Beetle Denim is offered in two exterior color options—Pure White or Stonewashed Blue. The production run will be split equally between the two colors. The convertible top has been finished in Dark Blue with a brand new textured fabric that resembles denim.

Interior design features include a unique light-blue-and-silver dashpad and jeans-inspired seat pockets with small Beetle tabs in red. The light blue denim-color cloth seating surfaces also feature white piping and dark blue leatherette accents.

For model year 2016, the vehicle is equipped with Volkswagen’s new MIB II infotainment system, which offers higher resolution, faster processing speeds, and crisper graphics than ever before. A 5.0-inch resistive touchscreen display comes with a host of standard features including AUX-in, SD card slots, and a USB multimedia interface with iPhone® and iPod® device connectivity, reverse camera display, and Bluetooth® technology for compatible devices.

2016 Volkswagen Beetle Denim High Resolution Interior
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Available in the United States with a 1.8-liter turbocharged and direct-injection TSI® engine and a six-speed automatic transmission, the Beetle Denim produces 170 horsepower and 184 pound-feet of torque. The 2016 Beetle Denim will be a value model in the Convertible lineup.

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