German automaker’s future of the entry-level electric vehicle for the masses

Recently unveiled by Volkswagen, The I.D. LIFE Concept is said to be the company’s first “people’s car” as an EV. The IAA 2021 in Munich has opened eyes around the world as there were quite a lot of unique cars, especially EVs. This compact crossover-type concept looks sick with unique design language both in exterior and interior and has quite a few interesting facts about it. Here’s a quick review as to what has been disclosed by Volkswagen in simpler words.

Exterior

2021 Volkswagen I.D. Life Concept Exterior
- image 1014986

Based on Volkswagen’s new MEB platform which will underpin the company’s upcoming EVs, the I.D. LIFE Concept features a futuristic design. The front has in-body LED headlamps, DRLs, and an illuminating brand logo. The body color is mainly grey with a blacked-out hood and roofline. The blacked-out areas have a diamond-cut design that is usually found on seats, meaning that Volkswagen is trying to deliver the utmost uniqueness in the future with the I.D. LIFE Concept. The rear has similarly shaped taillights and a VW logo. The sides have flush door handles found on the Velar or the S-Class which definitely look great, but the production model will unlikely have these features.

2021 Volkswagen I.D. Life Concept Exterior
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In terms of dimensions, the I.D. Life Concept is around 161.6 inches long, 63 inches tall, and 72.6 inches wide. This means it would follow the same dimensions of a compact crossover. Also, the ground clearance is rated at a generous 7.5 inches, which means that the I.D. LIFE can be taken off the tarmac without much of a hassle. The 20-inch light-alloy wheels are covered by tires made of recycled materials like rice husks and PET bottles. The wheel size is quite large for a production model that is expected to come with 18 or 19-inch wheels as standard.

Volkswagen I.D. LIFE Concept
Model 2025 Volkswagen I.D. LIFE Concept
Curb Weight (lb) TBD
Length (inches) 161.6
Width (inches) 72.6
Height (inches) 63.0
Ground Clearance (inches) 7.5
Wheelbase (inches) 104.3

Interior

2021 Volkswagen I.D. Life Concept Interior
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As Volkswagen coins it “clear shapes, discreet colors”, the concept car gets futuristic designs and not many of them are made of high-grade materials. The use of real-wooden surfaces is seen around the dashboard that elevates the design. The steering wheel looks like it has come straight up from a video game console. The instrument display is all-digital and is laid out on the steering wheel. There’s a retractable projector screen for your movie sessions and will make you feel like you are sitting in your drawing room. Most of the cabin materials are made of PET which is basically plastic. The seats and the door panels are covered with ArtVelours Eco, which is Volkswagen’s smart way to describe the use of plastic and shredded t-shirts.

In terms of spaciousness, Volkswagen did not disclose the interior dimensions of the I.D LIFE, but we can expect a good amount of legroom because of a longer wheelbase and a good amount of headroom. As for the concept, Volkswagen has added plenty of practicality up to a whopping 45.3 cubic feet of cargo capacity with the second row folded.

Performance and Range

2021 Volkswagen I.D. Life Concept Drivetrain
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Powering the I.D LIFE concept is an electric motor that can put out an impressive 231 horsepower and 214 pound-feet of torque.

The figures are impressive for a production car, and for that, we have to wait until it hits the market. The company claims that the crossover can touch 62 miles an hour from a standstill in just 6.9 seconds and tops out at 112 miles per hour.

Volkswagen’s first front-wheel-drive MEB crossover harnesses its power from a 57kWh battery pack which supports fast charging technology. According to the WLTP cycle, the I.D. LIFE can run up to 249 miles in a single charge and can add 101 miles in just 10 minutes of DC fast charging. This ensures that the crossover will be a great companion for daily commuters.

Volkswagen I.D. LIFE Concept Performance and Range
Model 2025 Volkswagen I.D. LIFE Concept
Powertrain Electric motor w/ 57kWh battery pack
Drivetrain MEB eco FWD
Transmission One-speed Direct Drive
Power  172kW / 231hp
Torque  214 lb-ft
0-62 MPH (seconds) 6.9
Quarter-Mile (seconds) TBD
Top Speed (MPH) 112
Range (miles) 249

Conclusion

2021 Volkswagen I.D. Life Concept Exterior
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The transformation to proper EVs is not too far away and the concepts like the I.D. LIFE brings us closer to the future and the motives of the carmakers to make better use of recycled and reused materials. The I.D. LIFE, when launched, will be targeted to the common people and will offer a better value at around $25,000. However, it is advised not to expect very similar specs as concepts come with lots of overworks in terms of overall designs.

Amreetam Basu
Amreetam Basu
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Experienced Content Writer with a demonstrated history of working in the automotive industry. Skilled in Search Engine Optimization (SEO), Web Content Writing, Microsoft Office, and Article Writing. Strong media and communication professional with a Bachelor of Arts - BA focused in History and currently pursuing for Master of Arts.  Read full bio
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Volkswagen is once again speeding up the transformation to electric mobility with its ACCELERATE strategy, making sustainable mobility accessible to even more people by 2025, a whole two years earlier than originally planned, Volkswagen will launch an ID. family model for the small car segment. It will cost approximately 20,000 euros. The ID. LIFE concept car, which was presented at the International Motor Show IAA MOBILITY 2021 in Munich, gives an impression of how a vehicle of this type would look.

The vision of a fully electric small car for the urban environment is centred around people and communal experiences. The concept car combines sustainability and digitalisation with extremely flexible usage: the ID. LIFE can become a mini cinema or a gaming centre, for instance, or simply be used for relaxing in the open air.

“The ID. LIFE is our vision of next-generation fully electric urban mobility. The concept car provides a preview of an ID. model in the small car segment that we will be launching in 2025, priced at around 20,000 euros. This means we are making electric mobility accessible to even more people”, says Ralf Brandstätter, CEO of the Volkswagen brand. “In creating the ID. LIFE, we have consistently focused on the needs of younger customers. We believe that, even more so than today, the car of the future will be about lifestyle and personal expression. The customer of tomorrow won’t simply want to get from A to B; they will be much more interested in the experiences that a car can offer. The ID. LIFE is our answer to this.”

Pared-down design. The design of the ID. LIFE is strikingly clear, pared-down and high-quality. Decorative elements and add-on parts are dispensed with, as is any complex mix of materials. The horizontal division between the body, glass surfaces and roof also contributes to the car’s purist appearance. An individualised and removable roof made of air chamber textile lends an open-air feeling in the ID. LIFE, while also reducing the vehicle weight.

Electric motor drives the front wheels. The ID. LIFE is based on a smaller variant of Volkswagen’s modular electric drive matrix (MEB) that has been developed specifically for the small car segment. This is the first time a vehicle based on the MEB has front-wheel drive. With its 172 kW (234 PS) electric motor, the ID. LIFE accelerates from zero to 100 km/h in 6.9 seconds, while its 57 kWh high-voltage battery enables a range of some 400 kilometres (WLTP).

“The ID. LIFE proves once again how uniquely flexible the MEB is. The platform is suitable for vehicles of all types, from small cars to vans,” says Thomas Ulbrich, member of the Volkswagen Brand Board of Management for Development. “It’s the most scalable electrical architecture in the industry. We’re just beginning to tap into the potential of MEB. Performance, charging capacity and range will continue to improve with each new model and software update.”

Natural and recycled materials. The sustainable character of the ID. LIFE is reflected particularly in the choice of materials and paint finishes. In the clear coat for the bodywork, wood chips are used as a natural colouring agent along with a bio-based hardener. The air chamber textile for the roof and front cover is made from 100% recycled PET bottles. In the interior, wood in the dashboard and rear seat surrounds is combined with ArtVelours Eco for the seat surfaces and door trims. Bio-oil, natural rubber and rice husks are just some of the materials that serve as a basis for the tyres on the ID. LIFE.

Multifunctional interior. The ID. LIFE is a reliable companion for digital experiences of various kinds. For example, it can be converted into a cinema or gaming lounge in no time at all. The vehicle comes with a video game console and projector, as well as a projection screen that extends from the dash panel when required. Other devices can be connected as needed to the 230-volt / 16-amp power supply in the interior. The seating design, too, is extremely flexible, in keeping with the idea of the car as a companion for all situations and lifestyles. For instance, the front seat bench can be completely folded down, as can the rear seat bench. This enables a range of different possibilities, from cinema seating, to a bed measuring around two metres in length, to a cargo version that maximises luggage volume.

Innovative digital operating concept. Cameras and a display replace both the exterior and interior mirrors. Essential driving functions are controlled via a touch panel on the hexagonal, open-topped steering wheel, and a smartphone can be integrated in the operating system. Personal devices – whether smartphones or tablets – can be used to operate the navigation system, for instance. Music, films and games stored on the device can be used seamlessly in the ID. LIFE, with visuals displayed on the projection screen.

ACCELERATE strategy is speeding up the transformation process. The expansion of the ID. family into the small car segment at prices starting from 20,000 euros is another key step towards fully electrified mobility. By 2030, Volkswagen aims to increase the share of all-electric models in total vehicle sales in Europe to at least 70 per cent and in North America and China to at least 50 per cent.

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Press release

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