Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.
Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.
Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?
In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.
Click past the jump to see all of the Super Bowl XLVIII car ads.
Volkswagen has always had some of the most hilarious commercials to run during the Super Bowl. For the 2014 Super Bowl XLVIII, Volkswagen wanted to show the world what happens when a Volkswagen hits 100,000 miles.
Developed by Argonaut — a San Francisco-based creative agency — the commercial shows a dad who explains to his daughter the importance of hitting 100,000 miles: "It’s a big deal. What if I told you every time a Volkswagen hits a 100,000 miles a German engineer gets his wings."
Of course, this does not mean that the German engineers actually enjoy what’s happening to them, as there are moments when these wings can be rather disturbing. You will understand what are we talking about by simply watching the commercial prepared for Super Bowl.
Check out the above video to see what happens when a Volkswagen hits 200,000 miles, it’s rather interesting.
Super Bowl XLVIII between the Denver Broncos and the Seattle Seahawks kicks off on February 2nd, 2014 at the MetLife Stadium in New Jersey. And of course, with just weeks before the event, many automakers started to tease the commercials they have prepared for the show. Audi already revealed its first series of commercial featuring the new A3 sedan, while Jaguar announced it will bring "British Villians" to the U.S. during the big game.
Now, Volkswagen is the third maker to get in on the fun, and it showed us a teaser video for its upcoming Super Bowl commercials. The idea behind this commercial called "Algorithm," which is that the precision of German engineering makes great cars.
For this teaser, VW used an "algorithm" that included Carmen Electra, babies, puppies, Wang Chung and more to produce what it thought may be the ultimate Super Bowl commercial. Check out the above video to see if VW’s first crack was a hit or a dud.
Every company has that guy, the overly optimistic dude who never met a day he didn’t dish out hugs, smiles, and the pats on the back. For their Super Bowl ad to promote the new Beetle, Volkswagen is rolling out that guy.
He’s always ready with a reassuring quip to his colleagues in need of one and, if you can brush past the odd Jamaican accent, you’ll actually find him pretty amusing.
At the tail end of the minute-long video, Mr. Optimist can be seen giving his colleague and his boss a joy ride with the Beetle. Apparently, that ride is enough for his downtrodden mates to brighten up and enjoy the day.
The underlying message here is, according to Volkswagen, the Beetle makes people happy. We’re not about to disagree on that assumption because the Beetle has clearly established itself as one of the most iconic models in history.
Notwithstanding the accent, it’s a pretty catchy commercial that’s going to receive a lot of attention during the Super Bowl.
Two years ago, Volkswagen released arguably the greatest Super Bowl commercial ever with "The Force" spot for the Volkswagen Passat featuring "Li’l Darth Vader" spot for the Volkswagen Passat.
This year, the German automaker is taking a different yet similarly creative approach with their new Super Bowl ads. Instead of continuing with the Star Wars reference, Volkswagen decided to tap reggae legend Jimm Cliff to sing a cover of "C’mon Get Happy" from the 70’s TV show "The Partridge Family.”
What’s the significance of the song to the commercial, which is dubbed "Sunny Side?”
Mixed in with shots of Jimmy Cliff singing the song are YouTube clips from some of the most memorable viral Internet blowups and breakdowns seen on YouTube. The central theme of these clips revolves around men, women, and even llamas that have had their temper tantrums captured on video and posted on YouTube.
That’s where "C’mon Get Happy" comes into the picture. The whole concept is pretty cool and the appearance of the protagonists of those videos adds a level of authenticity to the ad. But the real star of the commercial is Jimmy Cliff. That man is a true legend.
We’ll bring you all of VW’s ads following the game.
Seemingly every car has a stigma attached to it. Some make their driver look like he has a big ego, some are classified for country folk, and some cars even get tagged with a specific gender. Yup, how many guys do you see driving a Miata? Not too many, unless you happen to know me – hey, it’s a Mazdaspeed MX-5, leave me alone. The Volkswagen New Beetle was another car that got stuck with the “chick’s car” label, and rightfully so. C’mon, there is a flower vase in the dashboard…
In 2012, VW redesigned the beetle, giving it a lower profile and elongated hood, which makes it look stouter, flower vase and all. On top of the more “manly” look, VW also targeted men in particular in 2012 Beetle ads. The two ads that stick out most are the “Slap five” and “Thanks for flying Volkswagen,” both of which are directly aimed at men – the former more than the latter. I guess fist bumping and high-fiving random dudes and one pretty woman makes the Beetle manly. Hmm…
Regardless of my opinion on it, this campaign worked. Since September 2011, 49% of all 2012 Beetle buyers were men. That’s nearly one-third more than last year. Apparently, Volkswagen knows a thing or two about how men’s brains work and aren’t afraid to blatantly go after what it wants. One mind trick VW pulled over men’s eyes was to focus mostly on the turbocharged models, tugging away at our weakest point, raw power. I wonder what people would think of me if I decided to trade my Miata for a Beetle.
Anybody that bothered watching last year’s Super Bowl will surely remember Volkswagen’s "Little Vader" commercial, arguably the most popular TVC to be shown during the Big Game.
This year, Volkswagen is returning to the Super Bowl and they’re bringing back the Star Wars theme, with one minor caveat. Instead of Little Vader, VW’s new Super Bowl ad will center around a pack of dogs all barking the Star Wars’ official theme music. Some of the dogs even got to wear Star Wars costumes, including Hans Solo, Princess Leia, Chewbacca, and yes, even an Ewok.
The 60-second teaser is only a sample of what Volkswagen has in store for the Super Bowl. Considering that they stole the show with last year’s "Little Vader" commercial, they’ve got some pretty high standards to live up to if they have any intentions of capturing the audience the way Lil’ Vader did.
Now that Super Bowl XLV has come and gone and the Green Bay Packers are bringing the Lombardi Trophy back home to Titletown, it’s now time to sit back and reflect on all the happenings of the day.
Seeing as we’re a car site, we’re going to leave the sports analysis of the Packers’ 31-25 win over the Pittsburgh Steelers to other sites. Instead, we’re going to focus on something that hits close to home to us: cars.
In particular, all the car commercials that we saw before, during, and after the Super Bowl. We don’t have the time to run through all the car ads that we saw, in part because some of them weren’t very good. Despite that, there were still some ads that struck a nerve in us. Whether it’s a funny commercial involving a pint-size version of a famous sci-fi villain or a serious message about a fallen city looking to rise back to prominence, we’ve picked out the 5 best car commercials from Super Bowl XLV.
If you watched the game and caught a hold of all the ads, feel free to chime in with your own Top 5. But if you want to check out which ones we thought deserved mentioning, head over after the jump to see our list.
There’s a certain sense of artistic symbolism to this commercial that makes it one of our favorite ads that is set to be shown at the Super Bowl later today.
Created by Volkswagen for this special day, the commercial takes us into the life of a wandering beetle in the forest that’s seemingly determined to race past all of the other insects like his life depended on it. It sort of reminds us of that movie ’A Bug’s Life’ except that instead of Flik the Ant, we’re treated to a beetle that always seems to be in a hurry, even demonstrating a few drift maneuvers while racing past other insects in the jungle.
If you’re not the type to get queasy in seeing the mugs of bugs up close, then you’ll definitely enjoy this commercial. Obviously, there’s only one car in Volkswagen’s line-up that can be associated with this ad and we don’t need to remind you what it is.
All you need to do is look at the main character of the commercial and it’s physical characteristics and it becomes as obvious as the name associated with it.
And if you still haven’t figured out that this commercial is for the 2012 Beetle, then the sick ending of the insect fading into the silhouette of the new Beetle is as mind-numbingly obvious as it can get.
That’s a Star Wars reference in case you haven’t noticed.
For a lot of people who don’t follow football, the Superbowl is as much about the commercials as it is about the game itself. So you can imagine the lengths - and costs - companies go to so that they’re visibly present in the single most anticipated sporting event in the US.
This year, Volkswagen is making sure that the American consumer will be introduced to the all-new Passat during the Big Game. And yes, even if it means using Star Wars’ "The Force" to get your attention.
In this ad, Li’l Darth Vader is trying to hone his skills in using the Force, albeit to no avail. He tries it on their dog, his sister’s doll, and even the washing machine. It wasn’t until his dad goes home with the new Volkswagen Passat where all his concentrations pay off...except that, unknowingly, he received a little help from pops himself.
Very cute commercial, Volkswagen. You certainly got our attention with this ad. Nice touch on the Star Wars reference too.
Over the past years, the Superbowl has become one of the most watched television spectacles here in the US. And while a lot of us tune in to watch the game itself, the Superbowl is equally-famous for having some of the most expensive – and funniest - commercial spots in all of television.
How expensive, you ask? Well, this year, one 30-second spot that is aired during the game costs around $1.8 to $2 million. With just about every television set from Miami to Seattle – and all points in between - tuning in to some capacity, it’s no secret why companies have shelled out millions of dollars just to have a commercial air during the Superbowl.
This year, Volkswagen will be one of those companies when it debuts a new – and uproariously hilarious - commercial during the Superbowl. The commercial itself doesn’t promote a specific car for Volkswagen, but rather, it chronicles the history of one of the world’s most beloved ‘car games’, the Punch Buggy, complete with a faux pas interview with the game’s supposed inventor, ‘Sluggy’.
If you can’t wait for the Superbowl to see the ad, we won’t blame you. Check it out here and have a nice, hearty laugh afterwards.
It is no secret that ever since the beginning of the automobile industry German automakers have been competing with each other. In one of their latest television commercials, Volkswagen isn’t bashful about having a go at Mercedes Benz owners pointing out the exceedingly high cost of ownership for the Daimler models. What is particularly amusing is how the people’s car maker positions their latest creation, the CC, against the car that started the whole four-door coupe phenomenon, the Mercedes Benz CLS. Enjoy!
Although North America has to wait until the fall for the new Golf GTI, the European launch has already begun this month. So here’s the first German commercial for the 207 hp hot hatch titled, “Only for the advanced: the new Golf GTI.”
Check out the "behind the scenes" video in Los Angeles after the jump.
Volkswagen launched two new promotional videos for the 2009 Scirocco: a 3D animation and a real life action sequence.
The three TSI (gasoline direct-injection) output 122 hp, 160 hp and 200 hp. The Scirocco’s common rail engine (TDI) develops a power of 140 hp. The 122 hp TSI takes the car to a top speed of 200 km/h. This 160 hp TSI takes the Scirocco from rest to 100 km/h in 8.0 seconds; its top speed is 217 km/h. With the 200 hp engine, the Scirocco makes the 0 to 60 mph in 7.2 seconds and hits a top speed of 235 km/h.
Here’s the first commercial of the 2009 Scirocco created for the German market where the Scirocco will go on sale at a price starting 21,750 Euros.
The three TSI (gasoline direct-injection) output 90 kW / 122 PS, 118 kW / 160 PS and 147 kW / 200 PS. The Scirocco’s common rail engine (TDI) develops a power of 103 kW / 140 PS. The 122 PS TSI takes the car to a top speed of 200 km/h. This 160 PS TSI takes the Scirocco from rest to 100 km/h in 8.0 seconds; its top speed is 217 km/h. With the 200 PS engine, the Scirocco makes the 0 to 60 mph in 7.2 seconds and hits a top speed of 235 km/h.
Volskwagen starts airing in the US its commercials featuring Heidi Klum. Expect to see a lot more Heidi Klum and her husband, famous singer Seal, in the brand new and shiny VW products. Both have signed a deal with VW last year to be the auto maker official ’celebrity’ ambassadors.
New VW "Das Auto" campaign:
VW Tiguan commercial, only aired in germany so far:
Volkswagen of America announced today the launch of a new advertising and marketing campaign called DAS AUTO, literally translated to “the car.” Part of a global brand platform, DAS AUTO will build on Volkswagen’s unique place in pop culture through its message of It’s What the People Want.
The campaign, which launches today, will introduce the world to Max, an iconic, quirky, talking 1964 black Beetle. DAS AUTO kicks off with an extensive targeted television, print and online advertising effort, as well as integration into social media channels. In each spot, Max has candid conversations with notable figures from pop culture in a talk show setting.
The discussions focus on Volkswagen’s intuition on what it is the people want. Guests include supermodel Heidi Klum, pop and TV personality David Hasselhoff, Star Trek’s Leonard Nimoy, NASA astronaut Richard Searfoss, music-sharing innovator Shawn Fanning and former basketball coach Bob Knight.
The creative agencies DDB Berlin/Düsseldorf and Grabarz & Partner Hamburg received a total of 25 awards last weekend for their Volkswagen advertising campaigns, making Volkswagen the customer with the most awards. The accolades presented by Art Directors Club (ADC) included a gold medal for the VW Fox radio spots created by DDB Berlin and the VW Phaeton cinema spot designed by Grabarz & Partner.
The outstanding advertising campaigns for the Volkswagen Golf, Touareg, Polo and Fox (...)