Volkswagen’s new commercial for the Golf GTI might as well be called "notice your environment." The whole concept is pretty unique: get a new Golf GTI, stick around 30 GoPro cameras on it, and then have Tanner Foust do whatever he wants with the sports hatch.
It seemed simple enough, at least until it appeared that we also had a chance to "interact" with the commercial to see multiple views of specific moments in the ad.
So when you’re watching Volkswagen’s "Turbocharge The Everyday" commercial for the Golf GTI, pay attention to the left side of the screen. At certain moments, you’ll be given a choice of different views you can switch to. That’s when the video jumps to another part of the ad, showing the exact same scene from the view of a different GoPro camera.
It admittedly took us a while to get it, but once we did, the commercial became a lot more enjoyable to watch. Watching Tanner Foust do all those burnouts on the Golf GTI didn’t hurt our viewing experience either.