2016 Volkswagen Ameo
With an annual production of more than 23 million vehicles per year, India has one of the largest automotive industries in the world. Hard to believe given that the country only began to liberalize its automobile market in 1991, but the high import taxes, which encourage cars to be produced locally rather than imported, have turned India into a big exporter. Also, the growing internal demand has prompted foreign automakers to open shop in India and even develop market-specific models. Important companies that have already did it include Ford and Suzuki, but Volkswagen has recently joined in on the fun with subcompact sedan that just broke cover at the 2016 New Delhi Auto Expo.
The vehicle in question is dubbed Ameo and it is based on the PQ25 platform used by the Volkswagen Polo, which pretty much makes it a Polo sedan. Given that Volkswagen is already selling a Polo sedan in India with a Vento badge, the Ameo doesn’t seem to make much sense, but it’s the exterior dimensions that make the difference, and not just from a design standpoint. You see, in India size matters when it comes to taxes and insurance, which is why many automakers came up with sub-four-meter sedans, which are cheaper to own. Developed specifically for this market, the Ameo is basically Volkswagen’s answer to the Maruti Suzuki Swift Dzire, Honda Amaze, and Ford Figo Aspire.
The subcompact German sedan will go on sale by the end of the year and will remain exclusive to the Indian market. Volkswagen will offer a choice of two engines, including a diesel. Find out more about it below.
Continue reading to learn more about the Volkswagen Ameo.
Now here’s something you don’t see in your newspapers everyday.
Volkswagen has a new and ingenious advertising ploy, one that involves a newspaper, an audio chip, and a voice recording. Yeah, we’ve never seen this one before.
The German manufacturer recently teamed up with Indian newspaper, The Times of India, for a pretty unique advertisement that allows you to listen to a voice-recorded message while looking at a whole page ad for Volkswagen.
Talk about a morning jolt, huh? Apparently, the voice-recorded spiel begins talking when you open the page to where the advertisement is as shown in the video. The message isn’t all too clear, but it’s unmistakably a promo message for the new Volkswagen Vento.
We don’t know a good deal about how Volkswagen and The Times of India were able to make this work, but according to the people of Wired, the ad apparently uses a photodiode – it’s an object that controls an electric current depending on the presence of a light source - on the audio chip. The message is then activated whenever a reader opens to the page where the advertisement’s ad and stops as soon as he leafs through to another page.
That’s a lot of electrical information that just passed in on one ear and came out the other, but if you want to see how the ad works, you can do so by checking out the video.
India has become one of the emerging markets that carmakers want to get a sizable foothold, and Volkswagen is no exception. Today India gets what the rest of the world has had for almost 30 years, the Jetta. The current generation, now celebrating its fourth year, is available in three trim levels. All available engines produce about 100 horsepower, and the price will stay between $30,000 and $40,000. The mid-size sedan joins the more upscale Phaeton and Touareg that are already on sale in the country.
Continuing the expansion into this market, Volkswagen is also reported to be preparing a small car to be built and marketed specifically for the south Asian country by 2010.