We understand all too well that companies tend to change things up just for the sake of change in some cases. We see it every year in the automotive world. Fortunately, in our world, this typically doesn’t affect you all too much if you had a car just before a drastic and utterly meaningless upgrade occurred. You just keep on motoring.
Well, when it comes to some electronics, these changes can spell disaster if you are not well informed and prepared. Case in point is the new iPhone 5, which iFolk are iTrading their iPhone 4s like iHotcakes to get their iHands on, but there is a problem that they may run into when trying to dock up their flashy new iPhone 5 to their iPhone-ready car… The new “Lightning” interface connector will not connect, even if you just snagged up a 2013 model year.
The only way to rectify this issue is to go to the store and pick up $29 (Apple licensed) adapters for your car and the other numerous doo-dads that you hook it up to. Additionally, for those that have ever tried using cellphone adapters of any sort, please think of the last one you bought – licensed or not – that actually worked the way it was supposed to. Not too often, huh?
So this may, create a small tizzy in the automotive industry, as owners may take to the dealerships up in arms as to why the car companies had no idea that the iPhone 5 would not fit their massive 30-pin receptacle. This could result in automakers like Kia, Hyundai, Audi, and VW, all of which have the old-style iPhone connector, having to offer all of its new-car buyers these adapters – possibly free of charge to avoid legal issues.
This just shows how something as little as a change in the connector for seemingly no reason at all can lead to serious headaches for your customers. Apple really should have included the adapter with the iPhone 5 and very well may decide to retroactively do so in the future, if the issue becomes too big.
About a week ago, we shared with you something that Volkswagen had cooking on its backburner. With the growing popularity of the iPad, VW saw it fit to jump into the bandwagon and launch it’s very own iPad-exclusive digital magazine. Calling it "DAS", which is short for Digital Automotive Space, the new virtual magazine allows the user to enjoy a multitude of functions, including a total of five chapters that show different aspects of what goes on behind the scenes in and around Volkswagen.
Luca de Meo, Volkswagen’s head of marketing, had this to say about their new brainchild: "DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers."
If you’re interested to know how the DAS works on the iPad, you can check out this demo video prepared by Volkswagen.
Count Volkswagen in on the Apple iPad’s official bandwagon, proving that just about anybody will jump into the slightest opportunity of being featured in today’s latest fad.
The German auto giant will be developing a digital customer magazine exclusively for the iPad, which will then be published on a quarterly basis and will be available in five different languages to cater to the European and US markets. VW is calling their latest marketing brainchild ’DAS’, which is short for ’Digital Automotive Space’, with the goal of using a new medium or tool to transmit interest in Volkswagen from the brand to the consumer in a new digital environment that will be accessible all over the world.
According to Luca de Meo, Volkswagen’s head of marketing, "DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers."
Now, if you don’t own an iPad, you won’t need to worry about accessing the DAS because Volkswagen has already announced that it will publish an Internet version of the quarterly digital magazine at the end of June, making it accessible to just about anyone who has a working Internet connection from every corner of the world.