Despite the sluggish sales of the flagship Phaeton since its launch in 2003, VW is intent on designing and developing the next gen flagship right from scratch.
Talking to Autocar at the Sao Paulo Motor Show, R&D chief Ulrich Hackenberg confirmed that there will be a 2014 Volkswagen Phaeton that will feel ’very new’ as compared to the current gen, which we think is very boring in terms of design and driveability. You would never feel excited when you step into a Phaeton, unlike its competitors like the Mercedes S-Class or the Jaguar XJ. It’s a car that, frankly speaking, one wouldn’t look forward to sitting and driving when you go to work or for a long drive. It’s been sitting on the same old platform for the last 10 years with little tweaks to the design and changes to the engine line-up. For VW to make the Phaeton a success in the luxury saloon market, little tweaks just isn’t enough. Now though, believing what the R&D chief has said, that’s about to change for good.
Apart from the confirmation, he also revealed that it would be underpinned by the new modular MLB platform for large sedans in the VW Group, underpinnings which will also be used beneath the next-generation Continental family from Bentley and Panamera family from Porsche. Good to see that VW is intent on making it a success.
With that, the Phaeton will be marketed as a car for those who like the ride comfort of a Bentley, but can’t afford one.
Volkswagen unveiled the new Phaeton today at Auto China 2010 in Beijing. The new luxury sedan features Volkswagen’s new design DNA, meaning a new front section with a new chrome grille, restyled headlights, a three-dimensional moulding of the grille and bonnet, new Bi-Xenon headlamps. The car’s rear has been also redesigned and gets new LED rear light clusters, a new, three-piece chrome bar, modified side trim strips, narrower LED indicators in the wing mirrors and new 18-inch (‘Experience’) alloy wheels.
The 2011 Phaeton will be offered with a choice of two wheelbase options, two back seat versions (three seats / two individual seats) and four engines (a turbo diesel and three petrol engines).
The engine line-up will include: a V6 petrol engine delivering 280 HP, a V8 with 335 HP and a W12 with 450 HP. The diesel engine is a V6 TDI with 240 HP.
The luxury sedan will be offered with Dynamic Light Assist (camera-based dynamic main beam regulation) and a navigation system that, if desired, can integrate online data from Google into the map display.
Updated 06/07/2010: Volkswagen today revealed new images of the new generation Phaeton. Check the gallery to see them all!
Press release after the jump.
Volkswagen revealed the 2009 Phaeton, a model that comes with new technical features and also upgraded powertrains.
New to the Phaeton engine lineup is a considerably more efficient V6 gasoline direct-injection engine (FSI) with 280 hp. Compared to the previous engine, the V6 FSI offers a performance gain of 39 hp, on the one hand, yet it consumes 0.4 liters less fuel per 100 kilometers on the other. A common feature: All four gasoline and diesel engines on the Phaeton (240 hp to 450 hp) fulfill the new Euro-5 emissions standard.
Other changes to the 2009 model year car now being launched include: three new types of alloy wheels (17, 18 and 19 inch), a slightly modified radiator grille, three new car colors ("Silver leaf metallic", "Beryllium gray metallic" and "Mocca-anthracite pearl effect"), the new leather color "Corn silk beige", the new wood accents "Poplar grain latte macchiato" and "Vavona", white switch illumination instead of red, accent and switch trim in the new "Warm gray" color, an upgraded car key, makeup mirror in the rear on the long version, dampers optimized for low-friction, ceramic brakes (front) on the Phaeton W12 as well as a rearview camera (Rear Assist).
Press release after the jump.