If the car was going to look like this, why did Volvo tease us with only the dash design back in October? Volvo released today the first details on the S60 Concept that will debut at the Detroit Auto Show. This is definitely a good look for Volvo, and should be a good preview for the 2010 S60 model.Taking some obvious design cues from the XC60, this sedan has a streamline looks that is distinctly Volvo, but also suggests some fun as well.

2010 Volvo S60
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Another part that should make it into production is the engine. The S60 Concept is powered by a four-cylinder 1.6-liter unit using high-efficiency GTDi (Gasoline Turbocharged Direct Injection) technology and producing 180 horsepower. Volvo says GTDi technology combined with turbocharging makes it possible to reduce engine displacement with maintained performance, but with about 20 percent lower fuel consumption and CO2 emissions.

Press release after the jump.

Press release

A few days before Christmas, Volvo Cars treats the automotive world to an early unwrapping of a car that will shine bright in the streets for years to come. The Volvo S60 Concept gives the car world a glimpse of what the all-new Volvo S60 is going to look like when it arrives in 2010.

"The all-new S60 will be one of the strongest players in a segment where the competition is razor-sharp," says Volvo Cars President and CEO Stephen Odell.

The coupe-inspired lines that gave the original S60 its characteristic stance are even more pronounced in the next generation.

"The sporty design gives visual promise of an enthusiastic drive and I can assure you here and now that the all-new S60 will live up to that promise. The driving properties are better than in any previous Volvo. The car’s technology will help you to be a better and safer driver," says Stephen Odell.
The Volvo S60 Concept is being shown for the very first time at the Detroit Motor Show in early January 2009. The production version of the all-new Volvo S60 will be introduced in 2010

DNA at a new level

The concept car gives a clear indication that the Volvo Cars design team is stepping up to the next level in the development of the products’ DNA.

"The modern Scandinavian design of the S60 Concept reflects the "Do Not Abandon" approach to the strengths of the brand’s design language. At the same time, it’s a Dramatic New Approach. A refined balance of tradition and new, dynamic visual excitement," says Volvo Cars’ design director Steve Mattin. He adds:
"The concept car’s exterior gives a clear indication of what customers can expect of the all-new S60. On the inside we’ve been even more daring - there the focus has been on creating a vision of the future in the slightly longer perspective."

Scandinavian inspiration and drama

The front of the S60 Concept naturally sports the enlarged iron mark in the trapezoidal grille. The 3D Volvo letters in the iron mark are embedded in an illuminated panel. The grille itself has a somewhat new appearance with structured horizontal vanes adding refinement to its form.

Two DNA lamps flank the grill. They emphasise the vertical stance of the front and promote the bonnet’s V-shape. The DNA lamps also become the starting points of the fresh sculptural design language of the bumpers.

The angled headlamps flow up into the strongly sculptured bonnet. Combined with the lower air intake’s reverse trapezoidal shape, this gives the concept car a very expressive "face".

"Dynamic and with considerable character, but without appearing aggressive. This car is packed with inspiration from Scandinavian design and from the Swedish coastline’s cliffs and seas. A thrilling blend of drama and sensuality," says Steve Mattin.

Viking longboats in the headlamps

The concept car’s headlamps unite classic Scandinavian influences with modern high-tech.

In each of the headlamps, the lights form a sculpture creating the image of two miniature Viking longboats sailing side by side, one for main beam and one for dipped beam. When driving in the dark, the light is reflected from the concealed, upward-facing High Performance LED bulbs, projected ahead by the ships’ filled sails.

A closer look reveals a number of specially designed details.

The compact cooling system for the LED bulbs has protruding cooling blocks made out of aluminium, semi-visible under the ships’ hulls. The design creates the illusion of shimmering glass panels that float above a dark and mysterious Scandinavian sea.

The semi-transparent housing incorporates a layered ring-like formation that is part of the position lights. You can see the confident face of the concept car illuminating in a ring-like formation.

Warm Copper paintwork

The transparent attachment of the door mirrors illuminates fully and becomes part of the indicator function. The panorama roof is another ingredient that contributes to the concept car’s airy Scandinavian aura.
 "The unique livery in "Warm Liquid Copper" enhances the richness of the S60 Concept’s body surfacing, adding a feeling of depth and exclusivity. The colour also links to Sweden’s rich copper mining history," says Steve Mattin.

Double wave and sensational doors

Viewed from the side, the concept car’s slim coupe roofline and window graphics are accompanied by an entirely new lateral shoulder line, forming a gentle double wave. Stretching from the headlamps all the way to the tail, it adds emotional excitement and plays with the surface and its highlights.

The unique rear parallelogram doors offer a spectacular show whenever they are opened and shut. Door opening is initiated by pressing on a button and the movement starts off in the traditional way. In the next phase, the forward section also swings out away from the car’s body and the door glides parallel with the side of the car until it reaches its end position by the rear wheel.

Since the car does not have a B-pillar between the front and rear seats, this door configuration offers exceptionally generous entry and exit access.

Both the seven-spoke 20-inch wheels and the tread of the low-profile tyres have been specially designed. The bronze-painted brake callipers match the car’s paintwork and accentuate the concept car’s muscular, sporty looks.

Inspiration from the racing track

"In forthcoming models, you will see more and more of our "racetrack" design cues. The car’s lines do not end abruptly but instead forge a continuous flowing pattern inspired by the fast sweeps of the racing track. In the concept car, this is particularly visible at the rear," says Steve Mattin.

The tail lamps, which follow the curve of the rear shoulders, are as advanced as the headlamps up front. When switched off, the lamp panels show no trace of the traditional red or yellow associated with rear lights. But when activated, the position marker lights, brake lights and turn indicators come on in their correct colours with the help of LED bulbs.

The lighting system’s solid glass panel is sectioned into horizontal "slices" that create the visual impression of a three-dimensional architect drawing when the lights come on.

At the rear there is also a retractable diffuser that adjusts with vehicle speed to give better aerodynamic properties.

New technology detects pedestrians in the danger zone

The Volvo S60 Concept presents a ground-breaking safety innovation that, among other things, can detect a pedestrian who steps out into the path of the car - and the car’s full braking power is automatically activated if the driver does not respond to the danger.

This system will be introduced in the all-new Volvo S60.

"We’re going to be even more exciting and dynamic while retaining our lead in the field of safety. The all-new S60 will be packed to the brim with all our expertise and technology in the safety area, both as regards preventing accidents and when it comes to protecting all the occupants in the event of a collision," says Stephen Odell.

Elevates the brand’s image

The Volvo S60 Concept was created to pave the way for Volvo Cars in one of the automotive world’s most focused segments, characterised by razor-sharp competition.

"Customers in this segment know exactly what they want. The emphasis is on emotional appeal, sporty design and dynamic driving properties. Success in the segment will do a lot for the brand’s image and we are convinced that the all-new Volvo S60 is going to be a particularly strong contender," says Stephen Odell.

The first-generation Volvo S60 was launched in 2000 and was profiled as a coupe with four doors. The car’s sporty nature has made the S60 one of Volvo Cars’ most global models.

"Irrespective of whether the customers are in the USA, Europe or Russia, they all prioritise the same things. Now we are giving them an entirely new S60 packed with both emotional and rational appeal. A car designed to make a unique impact even among the most discerning buyers," says Stephen Odell.

Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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Show Comments


  (399) posted on 10.10.2011

I’m impressed with the fabulous appearance of this S60, and I must say that I’m so fond with the stunning headlights of this car. I also noticed that the interior is also quite impressive.

  (498) posted on 09.22.2011

The glossy paint gives the classy and sophisticated looks on this Volvo S60. I also noticed that the interior of this one is too cozy and relaxing, I would love to have this one.

  (530) posted on 09.20.2011

I love the front design of this S60 and even the mileage of it. Volvo S60 is so classy and sophisticated on its sleek body paint and I also noticed that it had a very cozy and relaxing interior, which I love the most of it.

  (937) posted on 04.4.2011

I think the platform this car is kind the same with the Opel. I guess this car has the different styling because it doesn’t follow the R Design,which is a good thing!

  (331) posted on 10.14.2010

The front end is a bit overdone. But, they’ve come a long way from the 240, and "it’s shaped like the box it came in".

  (309) posted on 10.14.2010

My dad and I had the old RWD wagons back in the 90s. I bought my 760 with 150k on the odd and it ran til my sister blew up the turbo at 221k. My dad’s 940 ran from 40,000 to around 175k when he got tired of random electrical bugs.

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