2016 Volvo Concept 40
A successful manufacturer in the 1970s and especially in the 1980s, Volvo Cars has been struggling to keep up with more mainstream premium car makers for more than three decades. Sold by the Volvo Group to Ford in 1999, the automobile division continued to struggle under American ownership and was eventually bought by Geely in 2010. The Chinese automaker invested heavily in the Swedish brand and Volvo rolled out products such as the second-gen XC90 and the S90, two vehicles that seemingly have what it takes to take on the big boys of the premium market.
What’s more, Volvo began working on a new platform for smaller, compact cars, promising to develop new, exciting models. The first results of the new Compact Modular Architecture (CMA) was just unveiled to the world in the form of two concept cars wearing the same "Concept 40" name and, from the looks of it, Volvo will keep its promise and expand its lineup with new cars that are both good-looking and efficient.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out amongst the crowd. This is the flavor of small Volvos to come,” said Thomas Ingenlath, senior vice president of design at Volvo Car Group.
Dubbed Concept 40.1 and Concept 40.2, the new show cars are very likely to preview the third-generation S40, which will revive the nameplate after more than four years, and a brand-new crossover likely to be called the XC40. There is no word as to when the production cars will arrive, but until Volvo spills the beans, let’s have a closer look at what the new CMA platform has to offer.
Continue reading to learn more about the Volvo Concept 40.
Volvo launched the S40 in the autumn of 2003. It was a larger sedan evolution of its Dutch-built predecessor. The design language and the specification level harmonised more closely with the larger Volvo S60. The aim was to give customers large-car properties in a compact format and with clearly sporty overtones.
When the current generation of the Volvo S40 and V50 were introduced in 2003, Volvo Cars had its sights firmly set on younger buyers with high demands on sportiness and premium feel. The new Volvo S40 and new Volvo V50 are making a joint entry onto the market with considerably refined design. A range of new features further sharpens their competitive edge in the hunt for discerning young car buyers.
The S40 brings the traditional Volvo virtues of style, class-leading safety and driving exhilaration to a growing following of young and young-at-heart customers. Most importantly, this premium compact sedan is highly attainable for those who might otherwise consider a lesser car.
The Volvo S40 comes loaded with features for a very competitive price. For starters, the base price of $24,190 is $510 less than the current S40. Standard equipment includes a 2.4-liter five-cylinder engine, curtain and side-impact airbags, projector-type headlamps, and ABS with EBD, which electronically balances the braking.