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This is Why Volvo Is Famous For Its Safety

This is Why Volvo Is Famous For Its Safety

Automaker’s Automatic Emergency Braking (AEB) system literally saves a kid’s life

If you have a weak stomach, you might want to take a deep breath first before proceeding. The video you’re about to see is pretty brutal, not because of something that happened, but because of something that could have happened had it not been for a driver’s alertness and an automaker’s state-of-the-art technology. In so many words, a distracted child crossed a street without looking, only to find himself in the crosshairs of an oncoming Volvo semi-truck. The scene was playing out like a house of horrors, until salvation stepped in in the form of Volvo’s Automatic Emergency Braking (AEB) system.

In a split second before what would’ve been a nightmarish collision, the truck driver managed to slam the brakes hard enough to trigger the AEB system, sending the truck screeching to a dramatic halt. The intensive braking was strong enough to create g-forces that literally pushed the nose of the truck forward with the lower end of the front bumper barely scraping the road. Fortunately, the erring child had enough wits about himself to also run away from the truck, preventing what would’ve otherwise been a heartbreaking end to the young boy’s life.

There really is something to be said for all the advancements in automotive technology to see it work in front of your eyes. I personally don’t know if the driver or the AEB system deserves a bigger share of the credit, but I’ll settle for equal-billing. Let it be said though that Volvo’s new braking system played a huge role in saving a young boy’s life. More than any award or positive review, seeing it function the way it’s supposed to be in a literal time of distress is the ultimate vindication for an automaker’s constant pursuit of advanced safety technologies.

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Volvo Goes Mystical in Latest New Year's Eve Ad: Video

Volvo Goes Mystical in Latest New Year’s Eve Ad: Video

A bit creepy, but awesome and against the tide

Automotive New Year’s Day commercials are usually centered around the cheerful Christmas atmosphere and include high-revving engines and fast-paced action, but Volvo’s newest ad for the New Year is entirely different. Centered around the XC60 crossover the ad shows four people waiting for New Year’s Day in the forest, around a fire. But, while the scenery is appropriate if we look back upon pre-Christian traditions, the atmosphere is a bit gloomy. Not only do the four people watch the fire burn in silence, but there’s also a narrator telling Lord Alfred Tennyson’s "In Memoriam" poem, while church bells can be heard in the background.

As the two-minute video comes to an end, the narrator says "ring out the darkness of the land" and the camera rises from the ground (likely using a drone) to give a better view of the landscape, including the forest, the lake behind the participants, and the clear sky with big stars. The ad also offers a 360-degree video experience, meaning you can navigate to have a closer look at the trees, the sky, or the two XC60 crossovers. But if you ignore the cars or the big "Volvo" logo that appears in the sky toward the end, this commercials looks and sounds like the preview of a horror movie.

The atmosphere Volvo managed to create in this short film is absolutely fantastic and I think that this is the best New Year’s Eve ad I’ve seen in a very long time. Granted, it might be a bit too cold to spend the night out in the forest (and probably creepy for some), but it’s a nice break from all the flashy, consumerism-related commercials we see this time of the year.

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Volvo Trucks Beats Its Own Speed Record with 2,400-HP Semi: Video

Volvo Trucks Beats Its Own Speed Record with 2,400-HP Semi: Video

Because records are meant to be broken

You may recall last week when Volvo ran a teaser video about its newest high-performance semi truck. As oxymoronic as it sounds, this behemoth was custom built for one purpose only – to beat Volvo’s previous speed record made in 2012.

It’s called The Iron Knight and it’s powered by 13.0-liter D13 turbodiesel engine making 2,400 horsepower and a whopping 4,425 pound-feet of torque. Mounted mid-ship, it sends power through Volvo’s I-Shift dual-clutch automatic transmission to the rear tires. Unsurprisingly, the sprint to 62 mph takes only 4.6 seconds and hit a top speed of 171 mph despite its tremendous weight and flat face.

The driver is Volvo’s accomplished truck racer and test man, Boije Ovebrink. He’s also the same driver who set the 2012 record in Volvo’s Mean Green Hybrid truck. While the driver might be the same, Volvo’s truck has certainly changed. Gone is the hybrid system, as are 2,205 pounds of curb weight. The Iron Knight then packs on an additional 600 horsepower over the hybrid truck.

In order to break the FIA-sectioned record, the team would need to complete two runs, one in each direction, within an hour window. During the 500-meter run (0.31 of a mile), The Iron Knight posted a time of 13.710 seconds with an average speed of 81.58 mph. The truck then completed the 1,000-meter run (0.621 of a mile) in 21.290 seconds with an average speed of 105 mph. This beat Volvo’s previous 1,000-meter record time of 21.56 seconds.

Congrats, Volvo, on making one awesome truck.

Continue reading for more information.

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Volvo Builds 2400 HP Truck To Break World Speed Record: Video

Volvo Builds 2400 HP Truck To Break World Speed Record: Video

Semi trucks aren’t supposed to be this fast….

Sure, there’s might be a racing league for semi trucks, but whatever Volvo is cooking up somehow seems more impressive. In fact, the global automaker is touting this as a 2,400-horsepower attempt at a world speed record.

Details are scarce at this point, but Volvo is purposefully teasing the August 24th video release of the high-speed run on its YouTube page. According to the video, we know Volvo is attempting to break the FIA world land speed record for this class of truck. This diesel-powered beast is dubbed “The Iron Knight” and is a collaboration project between technicians, engineers, and designers at Volvo Trucks.

The power comes from Volvo’s D13 turbodiesel and is mated to an i-Shift Dual Clutch transmission. There’s no word of 0-to-60 mph times or top speed estimates, but those specs will come on the 24th.

Until then, enjoy this teasing video.

Continue reading for the full story.

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Volvo's Latest Stunt Puts A Kid In Control: Video

Volvo’s Latest Stunt Puts A Kid In Control: Video

Volvo must pay their marketing department big bucks. The heavy-duty truck side of the Swedish company is known for outlandish stunts that put Volvo trucks to the test. Well, at least a simulated test.

Remember when Volvo Trucks’ president, Claes Nilsson, stood on the front grille of a FMX truck as it dangled hundreds of feet in the air, supported only by the front tow hook? And no one can forget the “epic split” done by none other than Jean Claude Van Damme. With one foot on either truck, the two Volvo FM semis eased apart – while driving in reverse – forcing Van Dam to show off is legendary martial arts abilities in the form of a split.

Now Volvo has handed the controls over to four-year old, little Sophie. Yep, in its latest stunt to show off the updated Volvo FMX truck line, engineers rigged the truck to run via remote control and “gave her control” of the nearly 20-ton vehicle. As expected, little Sophie’s driving skills aren’t fully developed. The truck crashes and bangs into obstacle after obstacle. Of course, this allows Volvo to show off just how strong the FMX truck is.

The notable features found on the FMX include a front bumper constructed of 3 mm-thick steel and attacked to the frame, designed to keep the cab, engine components, and driver safe. All the important drivetrain bits are tucked up under the truck, preventing debris (or concrete road dividers) from hurting things like axle shafts or universal joints. The truck’s part-time, automatically engaging 4WD system keeps it moving though goopy mud and over rocks.

The final test came via a cinderblock building. Poor little Sophie’s driving record takes a hit as she propels the truck off course and into the concrete structure. Heck, Sophie even lets the truck topple off the side of an embankment, making the truck to a full 360-degree roll. Beside a shattered windshield, broken from running through the building, the truck is said to escape damage. Impressive and entertaining.

Continue reading for more information

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2017 Volvo S90 Spied On The Road for the First Time: Video

2017 Volvo S90 Spied On The Road for the First Time: Video

If you’ve been following us lately, you probably know about Volvo’s plans to rename its flagship S80 sedan the S90 when the next-generation model arrives. By reviving a name that it used between 1996 and 1998, the Swedes aim to align the sedan with the recently launched XC90 SUV, from which the S90 will borrow most of its styling cues.

Although we won’t see the fifth-gen executive car until 2016, when it will be unveiled for the 2017 model year, the S90 is already in development, and as this video posted by the folks over at Auto Week shows, it’s already being tested on public roads. The S90’s first public appearance took place in Amsterdam, the Netherlands.

Moving past the fact that Amsterdam is a rather unusual setting for a test car, the prototype provides no details as to what to expect from the S90, as the entire body is covered in a very thick layer of camouflage. Not a single body feature can be distinguished here, except for the multi-spoke wheels.

Guess we’ll have to wait a few months until Volvo removes what looks like body armor rather than standard camouflage.

Once the camo is off, expect to see a sleeker sedan designed as a more stylish interpretation of the XC90, including a similar front fascia equipped with the "Thor’s Hammer" headlamps. Keep it locked here for more info. We’ll be back as soon as we have it.

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Gorgeous Volvo P1800 Gets A Tribute On Petrolicious: Video

Gorgeous Volvo P1800 Gets A Tribute On Petrolicious: Video

Volvo’s first successful sports car, the P1800, looks a lot fancier than it actually is, and the latest Petrolicious video is an illustrative example of that. "It’s not expensive, it’s a Volvo." says P1800 owner John Patterson, who drives his 1964 model almost every day on the Hawaiian island of Kauai.

Living on a small exotic island is not all fun and games though, and comes with its own disadvantages, such as the lack of a classic car garage and not that many roads to enjoy driving a classic car. A watchmaker by trade, John Patterson doesn’t have a problem with that, as he does maintenance work on the old Volvo himself and drives the car on a 58 mile-long, "U"-shaped road, almost everyday. Petrolicious’ story on his Volvo P1800 is uplifting, to say the least, but it also gave me a bittersweet taste toward the end, when Patterson says that the craftmanship of hand-built things, whether cars or watches, is slowly becoming extinct. Because he’s right.

The P1800 was actually Volvo’s second sports car, although only 68 units were sold of its predecessor, the P1900. Depending on year, the model was powered either by a carbureted, 1.8-liter, four-cylinder, or a fuel-injected, 2.0-liter engine. The car was unveiled in 1960 and was built in various specs until 1973, when the last P1800ES (Shooting Brake version) left the factory. Fans of "The Saint" TV series probably remember the P1800 as Simon Templar’s official ride, since he kept it throughout the 1960s era of the show.

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Video: Volvo FH Races A Koenigsegg One:1

Video: Volvo FH Races A Koenigsegg One:1

Tiff Needell is a former race car driver, television host and the man who taught Jeremy Clarkson how to powerslide. In this wild YouTube video Tiff decides he wants to pit two of the most advanced Swedish cars in the entire world against each other on the race track. The problem is that the two most advanced Swedish machines are the Koenigsegg One:1 and the new Volvo FH; a semi truck. The Volvo FH is the first semi to come equipped with a dual-clutch transmission, you know like you find in Porsches and Ferraris. We showed you guys a teaser for this video a few days ago, but now the full race is available in all its glory.

Now, obviously this race is a little one sided thanks to the Koenigsegg’s horsepower rating coming in well over 1000 ponies. That said, the HF truck has about double the amount of torque and it wont be hauling a trailer.

The challenge that Tiff has devised is to see if the new Volvo truck with its fancy transmission can make it around a race track before the One:1 can finish two laps. In short, he wants to see if the most advanced semi truck is half as fast as the world’s first “mega car.” If you have ever seen Tiff, you are well aware of his driving abilities and odd sense of humor. The video is full of both, and the sight of seeing a huge truck flung around a track at speed is one of the most entertaining things I have ever seen.

I am not going to tell you if Tiff was able to beat the One:1 or not, you’ll have to watch find that out, but I will say that regardless of the outcome, this is one great video to watch.

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Video: Volvo Looking to Proove a Point by Pitting a Commercial Truck Against a One:1

Video: Volvo Looking to Proove a Point by Pitting a Commercial Truck Against a One:1

Volvo seems to be on a streak of making ridiculous and outlandish demonstrations for the commercial truck lineup. Remember Jean Claude Van Damme’s epic split while balanced between two Volvo FM trucks? Well that was supposed to showcase the truck’s tight steering. Now Volvo wants to show off the truck’s I-Shift Dual Clutch transmission. So how does the Swedish automaker do that? By racing a Koenigsegg One:1, of course.

The video above is a mere teaser for the big event happening November 11th when a Volvo FM commercial truck will race the 1,340-horsepower Koenigsegg One:1 supercar. Apparently this little test will help sell FM trucks to folks looking to beat a One:1…

While the test is a bit over-the-top, the point is to show how well and how quickly the truck’s dual-clutch transmission shifts. “Matching a Volvo FH against Koenigsegg One:1 is the perfect challenge to see if our newly launched I-Shift Dual Clutch transmission lives up to expectations in terms of driveability and driving comfort that comes with seamless gear shifting,” says Per Nilsson, PR Director at Volvo Trucks.

Doing the driving honors is British TV show Fifth Gear host Tiff Needell. Ground Zero for this epic test is the hilly and twisty Ring Knutstorp in southern Sweden. Stay tuned to TopSpeed for the full run down of November 11th’s events.

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Video: Jay Leno Reviews The 1967 Volvo P1800 From The Saint

Video: Jay Leno Reviews The 1967 Volvo P1800 From The Saint

I’ll be the first to admit that I’m not old enough to even remember the 1960s TV show "The Saint." I do remember the movie with the same title starring Val Kilmer, although that one didn’t have a Volvo P1800, but "The Saint" TV show had one. More importantly, this particular P1800 is the same one Roger Moore used as his personal daily driver.

Yes. Roger owned the car he was driving on the show. As Jay Leno said in this episode of Jay Leno’s Garage, “talk about low budget.”

But the P1800 is anything but “low budget.” It’s arguably one of the most famous TV cars of its generation, an opinion that Leno and fellow car enthusiast and auto journalist Matt Stone shared, among other things.

What makes this P1800 even more special is the pristine condition it’s in, despite being close to 50 years old. That’s a testament to the tireless and admittedly expensive restoration work put in by the car’s current owner; the self-described classic-car nerd, Bill Krzastek, who mortgaged his house to finance the purchase of this P1800.

That, ladies and gentlemen, is a commitment to the cause. A slightly irrational one at that, but a commitment nonetheless.

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Video: Volvo Wastes No Time in Showcasing 2016 XC90's Safety

Video: Volvo Wastes No Time in Showcasing 2016 XC90’s Safety

Volvo’s recently released 2016 XC90 has the industry abuzz about the all-new crossover’s elegant design and futuristic interior. While the ink is still wet on the XC90’s debut headlines, Volvo has dropped an important piece to its latest vehicle’s puzzle. This Volvo-originated testing shows the new crossover getting subjected to the worst kinds of treatment.

The first battery of testing involves the common frontal offset crash at 40 mph. As the vehicle hits the barrier, the crumple zones do their job in defecting the majority of the crash’s energy away from the passenger compartment. It doesn’t even look like the side door was even scratched. Not even the windshield shows signs of damage.

The side impact test comes next, as the XC90 gets slammed with a dummy car at 35 mph. The simulated T-bone crash shows the side doors getting pushed inward, however the dual side-airbag system prevented the test dummy from ever hitting the door panel or window.

Lastly the rollover crash test simulates just that — a dreaded rollover where the vehicle spends time bouncing down the road on its roof. The test shows the side-curtain airbags deploying as the roof structure stays in place. It’s hard to tell for sure, but it seems all the occupants could simply open the doors and walk away from this crash.

While it hasn’t been official tested by the IIHS or NHTSA, it appears the all-new Volvo XC90 will pass with flying colors. It’s amazing how far crashworthiness of vehicles has come since Volvo became the first automaker to include seat belts in all its vehicles back in 1959.

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Video: Volvo Polestar Racing Present its V8 Supercars Engine

Video: Volvo Polestar Racing Present its V8 Supercars Engine

The V8 Supercars series kicks off on February 27th with the Clipsal 500 in Adelaide, Australia, and someone new is making an appearance. That’s right, with Polestar in the mix, Volvo is making its way into the V8 Supercars championship for 2014.

In celebration of this monumental even, Volvo has treated us to the above video that shows the new V-8 engine clearing its throat, while engineers closely monitor it. Not only does this engine sound really ticked off that it took so long for Volvo to make this change, but it also backs up that attitude with 650 ponies without the aid of forced induction. Volvo’s getting serious, folks.

We know that the Volvo brand doesn’t really make performance junkies twitch, but the more recent addition of Polestar models has really lent a little performance cred to the reborn company.

Have a look at the video (above) and make sure to crank those speakers up nice and loud. Enjoy!

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Video: Volvo's New Concept will be a Game Changer

Video: Volvo’s New Concept will be a Game Changer

If there’s one thing we can accuse Volvo of, it’s that the company has never been the type to value style over substance. As other automakers have taken immeasurable leaps to become more aesthetically appealing, Volvo continues to tread water, content on what it has at its disposal with little to none discernible outlook towards the future.

Everything changes, though, at the 2013 Frankfurt Motor Show because in Volvo’s own words, “The Vanilla Days are Over.”

To drive home this point, Volvo has released a teaser video of a mysterious concept that the company is promoting as the precursor for all of its upcoming transformative models. Though the details behind this concept are still being kept tight lipped, we can draw enough from the numerous teaser images that there really is something to this concept that we probably haven’t seen from Volvo in quite some time.

In one of the teaser shots, you can clearly identify that the absence of rear doors suggest that this concept could very well be a coupe. Parts of the front profile can also be seen in the other teaser video, showing hints of a vertical grille that we haven’t seen since the days of the classic Volvos. The large air intakes aren’t your typical Volvo designs, either, and do we even have explain why the headlight setup already looks far superior to anything we’ve seen from production Volvos in, like, forever?

Even the single shot of the rear gives us a hint of a potential name for the concept. There’s a big “C” badge that’s visible, possibly an indication that this concept will be called the Volvo C (fill-in-the-blanks)?

All our questions should have answers when the Frankfurt Motor Show opens its doors soon.

For now, click past the jump to watch Volvo’s Concept Trailer

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Video: Jay Leno Reviews Volvo Polestar S60 Concept

Video: Jay Leno Reviews Volvo Polestar S60 Concept

Volvo unveiled the S60 Polestar Concept at the 2012 Los Angeles Auto Show and it caught everyone’s attention, thanks to its impressive 508-horsepower output and its announced top speed of more than 186 mph. So it’s no surprise that Jay Leno decided to review the concept.

In the latest episode of Jay Leno’s Garage, he had invited Hans Baathm, Managing Director at PoleStar Performance, who explains the idea and the technology behind the S60 Polestar Concept.

The S60 Polestar is powered by an inline six-cylinder engine that is tuned to deliver an un-Volvo-like 508 horsepower and 424 pound-feet of torque. With the extra 208 horsepower, the S60 Polestar will sprint from 0 to 60 mph in just 3.9 seconds and hit a top speed of 186 mph.

Watch the video to see if Jay Leno will take the S60 Polestar over the BMW M3.

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Volvo has another public safety demonstration gaffe

Volvo has another public safety demonstration gaffe

Correct us if we’re wrong, but aren’t Volvos supposed to be considered one of the safest cars on the road?

It sure doesn’t seem like it these days after the Swedish car brand had another embarrassing episode while having another safety demonstration in front of Australian journalists in Europe. Before you start asking what on earth Aussie journalists are doing in Europe, that’s not really the point here.

The point is that a car brand noted for its outstanding safety features has once again been cast into the spotlight for another incident that pretty much undermines what we’ve known from Volvo over the years. Even worse, this isn’t the first time it happened. Back in May, the Volvo was testing out the new S60 and its intelligent emergency brakes when, during another demonstration in front of the media, inexplicably lost its brakes and ended up crashing into the back of a stationary truck.

Continued - with more videos - after the jump

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Autocar takes a look at the Volvo C30 Polestar concept

Autocar takes a look at the Volvo C30 Polestar concept

The Volvo C30 Polestar concept is a car that comes with a lot of expectations from a lot of people. Granted, the hype won’t be settled until after we see it out on the road, but thanks to Autocar, we’re getting an early look on what people are saying about Volvo’s emphatic answer to the Ford Focus RS.

Ironically enough, both the C30 Polestar and the new Focus RS come with the same 2.5-liter Volvo T5 engine, although Volvo will be quick to point out that their version has been quasi-tweaked to beat anything and everything the Focus RS can offer, including a 0-60mph time of just 4.6 seconds.

Whether there’s truth to that will be answered as soon as the car is released. In the meantime, check out Autocar’s test run of the C30 Polestar to get a closer look at the car the Focus RS should begin worrying about.

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Video: Volvo S60 crashes at its own press event

Video: Volvo S60 crashes at its own press event

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So much for Volvos being safe, huh?

In what could possible be one of the brand’s most embarrassing moments in its history, Volvo’s attempted demonstration of their 2011 Volvo S60 sedan’s new ’Collision Warning with Auto Brake’ system goes horribly wrong when the car’s new system fails to work, causing the S60 to ram head-first into the back of a parked truck - in front of a stunned audience including members of the media.

According to Volvo, the system works in such a way that it "automatically brakes the car if there is an imminent risk of a collision with a moving or stationary vehicle. The system starts by alerting the driver and preparing the braking system for emergency braking. If the driver does not respond despite the warning, the brakes are applied automatically."

While previous tests of the system showed that it actually does work, Volvo - or at least that particular S60 sedan - chose a wrong time to mess up a demonstration that was supposed to reinforce the long-held notion that the Swedish car brand builds one of the safest cars in the world.

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Video: Volvo whoops it up for the 10th anniversary of the Safety Centre

Video: Volvo whoops it up for the 10th anniversary of the Safety Centre

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If you asked people in-the-know as to which car brand spends the most time figuring out the safety standards of their vehicles, Volvo is right up there at the top of the list. Thanks in large part to the Swedish company’s famed Safety Centre, Volvo has been able to take advantage of the benefits of having one of the most advanced safety testing sites in the world.

So it’s fitting that Volvo is commemorating the 10th anniversary of the Safety Centre by releasing a video that goes into detail on the extensive tests done inside the facility. Since being inaugurated by King Carl XVI Gustaf of Sweden back in 2000, Volvo’s Safety Centre has done over 3,000 full-scale tests and has done so by using a number of highly-sophisticated instruments.

We can keep talking about it, but it would be better for all to just watch how Volvo does its safety tests inside their Safety Centre.

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Video: A comprehensive walk-through of the Volvo Polestar C30

Video: A comprehensive walk-through of the Volvo Polestar C30

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Obscenely long name nothwithstanding, the Polestar Performance Volvo C30 Performance Concept Prototype is one tasty vehicle, not just because it’s been tuned up to appease the inner race car driver in all of us, but because the finished product is actually better than any of us expected given that it is, after all, a Volvo.

To make sure that we get to know the prototype racer to a tee, the folks from Volvo, together with their counterparts from Polestar Performance, have released a walk-through video of the souped-up C30. This video describes every painstaking detail of the Volvo courtesy of Derek Crabb, Volvo’s vice president of powertrain engineering and the executive director of motorsports engineering, and Christian Dahl, managing director of Polestar.

Needless to say, both men offer some pretty insightful takes on the car, most of which should give Volvo enthusiasts a taste of what it would feel like to sit behind the wheel of the tuned-up C30.

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Video: Volvo wants fans to get involved in "Naughty" campaign

Volvo’s "How Naughty Do You Want It" campaign is kicking into high gear and the Swedish manufacturer is giving the people a chance to come up with ideas on the lengths Volvo will take to prove it’s "naughtiness".

As a brief teaser of what’s in line for the campaign, Volvo announced in this video that they will be doing something very "un-Volvo-like" in the coming weeks, which means that we’re probably going to see these guys finally come out of the their boxy shells and become a little more risque.

How risque do we think? Well, if they can put some walk behind the talk they’ve been dishing out, then we probably should expect something along the lines of using a Volvo S60 and doing something straight out of the Fast and the Furious.

Yep, ’Volvo’ and ’Fast and the Furious’ in the same sentence. Who would have thought, huh? Seems Volvo is trying to shed the "old people" clothing and try on some fresh, young threads.

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