W Motors is at full throttle developing and producing ten copies of its debut Lykan HyperSport model. The company has been building buzz since the 2013 Qatar Motor Show by relocating from Beirut to a swanky showroom in Dubai and releasing some previews of the holographic interior for the first time.
The motivation to create a world-beating supercar is easy to understand. As seen by the success of Koenigsegg and Pagani, the supercar business is open to assault from talented newcomers — much more than the volume car business. However, for every Pagani there are 20 failed companies trying to crack the same egg. So the odds are not good, but the reward is potentially enormous.
So, is this Lykan set to stalk its prey in the form of Lamborghinis, Paganis and Bugattis like its mythical namesake does? Or will this simply be another drop in the bucket of failed attempts at infiltrating the supercar market? Only time will tell.
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