TAG Heurer is adding a new twist to one of its collections from the 1960s

Few brands share a concrete-solid connection with motorsport. Subsequently, very few watchmakers have been involved in racing disciplines as TAG Heuer. So those familiar with the brand’s heritage will undoubtedly like this: TAG Heuer is bringing back the Autavia with a classy interpretation illustrated by a collection that comprises five watches.

What is Autavia?

TAG Heuer Autavia Collection
- image 843474

Autavia comes from mixing together the words automotive and aviation. The name was initially used for a dashboard clock that Heurer made to fit the instrument panel of both cars and aircraft. Unluckily, due to the clock’s low legibility, Jack Heuer barely managed to cross the finish line third during a Swiss rally back in 1958 because he misread the dial by a minute.

The company decided to withdraw the clock and replace it with the so-called Monte Carlo, to honor the famous rally taking place on the French Riviera. But the year is 2019, and TAG Heuer just introduced the new Autavia collection. Here’s what you need to know.

TAG Heuer Autavia design

TAG Heuer Autavia Collection
- image 843473

The new Autavia watch case measures 42 mm in diameter and features a fine-brushed, polished steel body. TAG Heuer says the watches are water resistant up to 100 meters and feature rhodium-plated SuperLuminova luminescent indexes. The dial is inspired by an aeroplane’s cockpit - which to be perfectly honest, we were expecting - and there’s a tiny detail on the crown that pays tribute to the first Autavia watches fitted to racing cars and planes between 1933 and 1957.

On the back of each watch case, there’s a stylized tire and propeller - again, a nod to what Autavia stood for in the beginnings. What’s more, TAG Heuer tells us you can select one of the five smokey dials - black, grey, blue, khaki, and brown.

left right

The same goes for the bracelets, which include steel, brown calfskin, and NATO strap choices. Moreover, TAG Heuer claims that it has developed a "revolutionary piece of technology" called Isograph. Essentially, it’s a TAG Heuer-proprietary setup that mixes a carbon composite hairspring with a custom balance wheel for high chronometer precision.

Depending on the Autavia watch you pick, you’ll be looking at a price tag between $3,500 and $3,950. We personally love the one with the smokey blue and brown calfskin strap. You can check out the TAG Heuer Autavia Collection here.

In case you think those prices are too steep, then perhaps you’ll find this TAG Heuer Formula 1 watch a more suitable deal at $1,585.50.

TAG Heuer Autavia Specs

TAG Heurer Autavia Specs
Case diameter 42 mm
Water resistance 100 meters
Body case steel
Bezel bidirectional, ceramic
Case back steel
Crystal antireflective sapphire
Movement Isograph
Power reserve 38 hours
Balance frequency 28,000 vph (4Hz)
What do you think?
Show Comments