Triumph and Bajaj enter into a global partnership
A few days ago, Rajiv Bajaj, MD of Bajaj Auto said, "We are very close to finalising a very promising alliance, it’s not certain, that it will happen, but if it happens, it will open up enormous possibilities for the company."
Today, however, a press release cleared the air and has managed to lift up all eyebrows. The alliance Bajaj was talking about was a global partnership with the British legendary motorcycle manufacturer, Triumph.
Looks like Bajaj-KTM are gunning for buying out Ducati.
A week ago, rumours filled the news about Harley-Davidson being the top contenders to buy the luxury two-wheeler Italian marquee from Volkswagen. For no fault of theirs, except for them being owned by VW, Ducati could possibly see a change of hands since the German company is in considerations of selling brands under its portfolio.
Now, there could be a new chapter in Ducati’s history books, courtesy, the Volkswagen Diesel Gate scandal. If reports are to be believed, KTM-Bajaj was approached by the German company to buy out the Italian brand, an initiative taken towards the new financial strategy set out by the company post the Diesel Gate scandal.
Indian motorcycle manufacturer Bajaj is better known for their clever, suggestive and often funny videos rather than for the motorcycles themselves (at least outside India) and they stick to the plan by giving us a flavor of their new Bajaj Pulsar and two Goodbye Traffic videos. All these are part of a special website that Bajaj has created for the occasion and which, of course, has a countdown timer that makes us even more anxious to see the full thing revealed on December 9th. The videos are attached after the jump.