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Brammo Recalling Empulse and Empulse R Due To Faulty Gearbox

Brammo Recalling Empulse and Empulse R Due To Faulty Gearbox

American electric bike manufacturer Brammo is the latest company to get bitten by the recall bug. This time around, the company is planning to recall a handful of its Empulse and Empulse R models made between November 19, 2012 to July 8, 2014 over problems involving the gearbox.

According to a memo issued by the National Highway Traffic Safety Administration (NHTSA), the problem with the gearbox of the Empulse is serious enough that the bike’s transmission breather tube may blow onto the rear fender and the tire. In the event this happens, oil could drip into the rear tire, which could lead to the tire losing traction and setting up the increased likelihood of a crash happening.

All in all, Brammo indicated that a total of 149 units are affected by the issue and owners of these bikes are being encouraged to bring their bikes to Brammo dealers. These bikes will be tested and if it’s discovered that they’re experiencing the problem, engineers will install a new transmission breather baffle kit at no cost to the bike owners.

The recall starts today, February 12, 2015 so if owners believe that their bikes are having problems, they’re free to contact Brammo’ customer service.

Click past the jump to read more about Brammo’s recall of its Empulse and Empulse R bikes.

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Brammo Bares New Strategic Direction, Focusing More on EV Technology

Brammo Bares New Strategic Direction, Focusing More on EV Technology

Polaris Industries’ acquisition of “certain electric motorcycle assets” from Brammo made news the previous week, signalling a new opportunity for the former to expand its own lineup of existing models and venture into the the world of EV bikes. The same announcement also included pieces of information on what Brammo’s plans are moving forward. Today, though, we can say with all certainty that Brammo’s future will be dedicated solely on developing world-class electric vehicle drivetrain systems.

That was the announcement made by Brammo founder and CEO Craig Bramscher. According to Bramscher, the Polaris acquisition wasn’t made so that Brammo itself would fall in line with the former’s other bike brands, namely Victory and Indian. Instead, the acquisition fell more in line with the two company’s plans to work side-by-side to develop class-leading electric motorcycles.

Part of that exclusive agreement with Polaris calls for brim to supply its electric powertrains to Polaris, which will then use it for its motorcycles and other on-road and off-road vehicles. The technologies in play here include lithium-ion batteries, electric motors, and associated control electronics, so basically, the set-up would be for Polaris to build the bikes and for Brammo to supply the power trains.

Sounds pretty simple, right?

Click pas the jump to read more about Brammo’s strategy moving forward.

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Polaris Acquires Brammo's Electric Motorcycle Business

Polaris Acquires Brammo’s Electric Motorcycle Business

Polaris Industries has given new life to a start-up company with the full acquisition of Brammo Inc. The buyout is great news for the Brammo, which has been struggling to gain any traction as an electric bike maker amidst a segment that seems to be growing in competition as the years pass. Without the funding it needed to compete against the big boys, Brammo found itself in the unenviable position of fending for itself without any financial stability to stand on.

But with Polaris Industries coming into the picture, Brammo will not only live to see another day, but it will have a lot of weight lifted off its shoulders. Instead of building these bikes from the ground-up, Brammo will now be able to focus exclusively on developing and integrating electric vehicle powertrains, leaving the job of bringing these products to market to Polaris, which is in a much better position to do it and more importantly, get the job done.

Part of the buyout includes Polaris’ takeover of Brammo’s production facility in Spirit Lake, Iowa, which it will reportedly use to produce the electric motorcycles beginning in the second half of 2015. The buyout is also a significant step up in the relationship of the two companies that began in 2011 when Polaris invested $28 million in the company.

Now that Polaris has essentially absorbed a significant part of Brammo’s business framework, the two companies can proceed with developing new electric bikes that will fall under the Polaris brand name.

Click past the jump to read more about Polaris Industries’ purchase of Brammo Inc.

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Brammo Enertia TTR now hits Best Buy Stores

Brammo Enertia TTR now hits Best Buy Stores

After gaining popularity by racing the Enertia TTR sportbike at this year’s Isle of Man TT motorcycle race, Brammo announces that their bikes are now available at select Best Buy stores.

Brammofan blog was already interested in the subject and after reporting that the Enertia TTR racers were on display at select West Coast Best Buy stores, they started to dig deeper into it. So they went at the Cascade Station Best Buy in Portland, Oregon to take this picture of the bike and also to find out that there are three in stock. Those having a license with a motorcycle endorsement can take the electric bikes for a spin, but hopefully without trying to imitate the way professional racers rode the bikes back in June. Still, we’ve added a video of the Brammo Enertia TTR at the Isle of Man TTX GP in order to start your interest even more.

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Brammo Enertia Electric Motorcycle to go on sale at Best Buy for $12K

Brammo Enertia Electric Motorcycle to go on sale at Best Buy for $12K

Brammo plans to sell their Enertia electric motorcycle for $12,000 in five West Coast stores in May. Considering the great number of visitors for a single Best Buy location, such as the one in West Hollywood which sees approximately 7 million customers a year, we can’t help being impressed by their distribution network and check their plans for the future. Brammo currently works at a two-seat model which will join the Enertia at the 1,200 Best Buy locations in the US and other 1,500 ones throughout Europe and China as soon as it will be released next year.

Enertia’s electric powerplant develops 28lb. ft of torque which gets the bike up to no more than 53 mph while the battery only keeps up for 45 miles. So there’s no obvious reason why people would buy it, especially over the much cheaper, torquier (50 lb.ft) and lighter (129 lbs less) 2009 Zero S electric supermoto, just to give an example, but I bet it will sell successfully (it’s human nature, I guess).

Their future model is claimed to achieve a top speed of 75 mph and have a 100-mile range so they clearly know where they’re wrong and consistently work to improve their products.

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