On October 13, Brian Wismann, the director of product development at Brammo Inc. and Dave Schiff of Crispin Porter Bugosky have started a road trip from Ann Arbor, MI to Washington, DC. Their goal for the ten-day journey is to raise awareness of electric bikes with Brammo’s Enertia model, which has a 42-mile range and needs four hours to fully charge its six lithium ion batteries.
Considering the 520 miles that need to be covered, the guys will have plenty of time to familiarize people with their $11,995 powercycle. Yes, it is damn expensive, but considering that it only consumes $4 worth of electricity (for the specified trip), it should pay itself back in time and, preferably, during shorter distances and implicit fewer stops (after all, we do live in the century of speed).
Speaking of power, the Brammo Enertia has a 13kW electric motor, which powers it to a top speed of 60 mph. I wonder what the President will think about it. Meanwhile click pass the break to check out the video or go to shockingbarack.com, where the entire journey is being chronicled.
It might seem that some things are there to look the same for ever and ever, but life is no fairy tale and as things are evolving, people are trying to reinvent the past with what they got on their hands now. For instance, Brammofan has come up with a very interesting way to promote the famous Brammo Enertia electric motorcycle with excellent results. People are sending in Photoshop creations such as the “Enertiaryder” and the “Terminator Enertia” as part of a contest that they have going on. Any ideas from you?
Brammo plans to sell their Enertia electric motorcycle for $12,000 in five West Coast stores in May. Considering the great number of visitors for a single Best Buy location, such as the one in West Hollywood which sees approximately 7 million customers a year, we can’t help being impressed by their distribution network and check their plans for the future. Brammo currently works at a two-seat model which will join the Enertia at the 1,200 Best Buy locations in the US and other 1,500 ones throughout Europe and China as soon as it will be released next year.
Enertia’s electric powerplant develops 28lb. ft of torque which gets the bike up to no more than 53 mph while the battery only keeps up for 45 miles. So there’s no obvious reason why people would buy it, especially over the much cheaper, torquier (50 lb.ft) and lighter (129 lbs less) 2009 Zero S electric supermoto, just to give an example, but I bet it will sell successfully (it’s human nature, I guess).
Their future model is claimed to achieve a top speed of 75 mph and have a 100-mile range so they clearly know where they’re wrong and consistently work to improve their products.